Robert Mcelroy Email and Phone Number

Greener pastures! Au Revoir...

Partner In developing and growing this Exciting Women's apparel startup. Advisor and retail consultant for women's apparel and Home.

Drive the strategy, direction and profitable growth for this dynamic NYC based boutique search firm.

President of Terrain - Part of Anthropologie brands, a division of Urban Inc. Delivered exceptionally strong sales growth and much improved bottom line for both store and online channels in a very challenging retail enviornmentSet strategic direction including stores/online, sales and profit plans, creative execution, product assortments and developmentDirect reports included Merchandising, Marketing, Creative, Stores, Web, PR/Social and Operations. Shared services included IT and Finance

Global head of Digital/EcomPart of a four person Anthro brand Executive leadership teamCategories included Women's, Women's accessories, Shoes and HomeDramatically Improved financials and penetration for Anthro brands in both US and InternationalRecord sales and profits for each year there, outperforming the industry and vertical averagesDirect reports included Digital Marketing, Creative, CRM, Web production, Planning/allocationGrew team 5 fold, adding expertise along with existing strong talent

Delivered ten strong years of sales and profit growth in International, Digital and Home Furnishings2008 - 2012 SVP International - Executive Committee memberCategories included Women's, Men's, Shoes, Kids, HomeRecord sales and profit growth in all three key International markets (UK, Germany, Japan). Reports included Merchandising, Marketing, Creative, PR, Social, HR, DC and operations (dotted line for finance, planning and allocation)2004 - 2008 VP for DigitalIncreased digital sales penetration by 50% on an established Direct baseIntroduced new approaches and instilled core competencies to the division Direct reports included Digital Marketing, Production, Digital Merchandising, Operations (dotted line for IT)2002 - 2004. GMM/VP Home FurnishingsLed the turnaround from negative profitability to double digit profit in 2 yearsDramatically expanded the product assortment Improved relationships and margin expectations without vendor base

GMM The Wedding listResponsible for the financial planning, product assortments, vendor relationshipsQVC on air projects

1997 - 2000 VP DMM Bloomingdales Tabletop, Regency corporate buying Areas of responsibility included China, Crystal, Silver, Luggage, TrimDelivered the best results in all of Federated Department stores for multiple years in a rowPrevious responsibilities at Bloomies included the following;59th st store Home DMMSr. Buyer HousewaresJunior buyer TextilesTrainee