• Data-driven marketing strategist and founder of O’Shaughnessy Enterprises (www.oecommunications.com), a consultancy that supports clients in a variety of industries and “does business as” other agencies including NewGround PR & Marketing, Beacon Digital, Anticipation and Del Sur Creative. • Some services offered: go-to-market strategy, customer journey mapping, personas and positioning, research including customer and competitor research, content marketing (B2B and B2C); all-thing-digital including marketing automation, search, social, digital marketing, ABM (account-based marketing).• Cross-functional team builder.

Co-Chief Content Marketing Officer (Volunteer, part-time) with WeVote, a nonpartisan, open source platform to create and share voter guides across personal networks.

Marketing Course Developer. Courses currently in development: "Digital Marketing Theory" and "Practice and An Introduction to Social Media." The courses are asynchronous and the instructor is available for a weekly office hour and for grading course work.

OE Sounds, a side-project, produces and white-labels podcasts, including You May Find Yourself (a podcast about work, about career, and about life on - and off - the great wheel) and When You Wake (a podcast of "not just" ghost stories). See www.oesounds.com.

I’m a member of Pavilion, an international community of Sales, Marketing, RevOps, and Customer Success leaders. As a member, I’m collaborating with a dynamic group of peers as we grow, learn, and gain experience.

Co-Founder of the Higher Ground Agency and President of the Marketing Department. The Agency was a PR & Marketing firm and sister agency to NewGround PR & Marketing. The role included management and oversight of the marketing team and collaboration with the PR team to build new brands and support existing brands in the cannabis space. The doors were closed, sadly but with a great sense of accomplishment, on December 31, 2021.

Summary: Manage agency online marketing team to execute major client digital marketing programs while overseeing marketing and outreach for an internally-built SaaS Real Estate product called New Home Feed. Experience highlights include: • Client collaboration and relationship management, including establishing budgets, goals, and quarterly and yearly media planning.• Oversee and implement search program including Search Engine Marketing (SEM) and Search Engine Optimization (SEO). SEO strategies for clients include keyword research, site optimization including title and description tags, image tags, header tags, site copy, link building, site maps, proper naming conventions, and site architecture.• Oversight of extensive, dynamic, and high-performing email marketing program. Includes list management, content strategy (including promotional and trigger-based email efforts), prospect retention, campaign segmentation, and oversight of email marketing policies and vision. Also Includes monitoring and analysis of email marketing campaign performance and conversion optimization. • Social Media program including social media marketing, content management, building followers and "fans," ghost writing, and strategy.• Client and account management including ensuring client goals are met, client lead pipeline is full, and clients are "happy." • Banner advertising including create content and define strategy and performance analysis and optimization.• Create extensive and robust web traffic and lead reports and provide data-driven analysis.• A/B Testing of display ads and landing pages.• Refine and optimize conversion funnels.• Plan trade show presence and manage "the booth" and attend/participate in other events.• Collaborate with company founders on raising funding for a new enterprise-level SaaS Real Estate marketing tool, New Home Feed, then work with design and engineering staff to create and successfully bring product to market

Co-founder of boutique online services cooperative that supported personal copywriting and nascent SEO and SEM clients. Overall goal was to increase visibility of clients online, with an emphasis on SEO, SEM, Copywriting, and user experience. Focus was primarily on non-profits.

Research Assistant for the Senator’s two Field Representatives, with obligation being to research and write policy proposals, collaborate on press projects, and assist with office communications.

Manage team of marketing coordinators for a San Francisco “Destination Management Company” and event planning agency. A love for San Francisco history and culture originates with this position, and useful experience is gained here in event planning and large group management.

Manage marketing efforts for a variety of adult continuing education programs. First exposure to Pay Per Click (PPC) marketing, pre Google AdWords!