Robert P. Email & Phone Number

Brampton Ontario

Leads the Category Development for Loblaw Nationally and Western Region. Accomplishments: Manages Lassonde Points System in Top Shelf.  Developed Promotional Cheat Sheet by BSG for Sales Strategy and Planning. Secured Listing of Innovation Sku’s. Successfully defended sku’s up for de listings. Plan Promotional Calendar

Manages all the Category/Space Management aspect of the business for Ontario and Western Regions except for Loblaws Banners worth 525 million dollars.

Food Focus Vendor Advisor, Loblaw CompanyØ Developed Promotional Calendar/Planner.Ø Increased CCB Shelf Space by 10% in Maxi Banners in Quebec.Ø Re-aligned NCB Planograms to reflect Consumer/Shopper behavior and subsequently increasing CCB NCB shelf space in the process by 10%.Ø Involved in the Sku Rationalization Project Initiated by Loblaws.Ø Secured.

Ø Develop new ideas on merchandising by resource allocation and by measuring/analyzing existing and new merchandising initiatives.Ø Part of the Team that convinced Loblaws to go with a Manufacturer Blocking and by Segment in their Planograms for CSD.Ø Developed CCB Merchandizing Guidelines for the Trade.Ø Helped Business Development Department in the.