I blend strategic vision with tactical execution to drive impactful and measurable results both at a brand and individual product/serving-offering level. With comprehensive expertise in both paid and organic channels, I craft, implement, and optimize data-driven marketing strategies that work to achieve clients’ goals. Core work is centered around paid ads management (particularly within Google Ads, LinkedIn Ads, and Meta Ads), and content-driven SEO (search engine optimization).

I help businesses grown online via a mix of strategic consulting and tactical implementation. Select achievements include: * Record high online admissions for a regional Midwestern university. * Successful domain and brand name change for a leading vape manufacturer without a significant loss of search traffic or rankings. * Consistently generating over 4 million clicks/month in Google Discover traffic for a regional news site.My clients include: * Direct clients… Show more I help businesses grown online via a mix of strategic consulting and tactical implementation. Select achievements include: * Record high online admissions for a regional Midwestern university. * Successful domain and brand name change for a leading vape manufacturer without a significant loss of search traffic or rankings. * Consistently generating over 4 million clicks/month in Google Discover traffic for a regional news site.My clients include: * Direct clients across education, e-commerce, and local services * Agencies who need a unique mix of strategic direction and tactical ability in a single resource. * Large corporations with complex SEO requirements. My work typically includes: * SEO consulting with a focus on content-driven growth * Paid ads management, particularly within b2b lead gen* Select e-commerce initiatives, particularly for Shopify sellers. Show less

Growing Crigloo, an AI-powered, omni-channel digital advertising platform focused on SMBs and the agencies who manage them. Launch cross-channel campaigns in one place, including creative, targeting, measurement, and reporting. Excited to apply my analyst laundry list of "I wish this was automated!" to a platform.

Boonze is a leading provider of outsourced Search Engine Marketing services and technology to clients demanding accountability, efficiency and predictability from their SEM campaigns. In short, smart agencies and online directories outsource to us. We enable them to reduce costs, increase efficiency, and focus on relationship building, innovation, and sales while we manage the details.

* 12+ years of leadership, growth, and innovation at an award-winning digital marketing agency.* Sales, development, and execution of over 500 digital marketing campaigns.* Managed strategic relationship with Google for 12+ years.* Increased average client billing by 20%+ with successful cross-sell and up-sell initiatives. * Sub-10% churn rate despite no long-term contracts. * Direct account management of up to 10 clients simultaneously, while indirectly supporting 500+… Show more * 12+ years of leadership, growth, and innovation at an award-winning digital marketing agency.* Sales, development, and execution of over 500 digital marketing campaigns.* Managed strategic relationship with Google for 12+ years.* Increased average client billing by 20%+ with successful cross-sell and up-sell initiatives. * Sub-10% churn rate despite no long-term contracts. * Direct account management of up to 10 clients simultaneously, while indirectly supporting 500+ active advertisers.* Direct management of multiple reports, indirect management of 40+ team members. * Led SEO vision, growing it into a primary line of business. Client wins include: Generating over 4M+ clicks/month from Google Discover. Being named #1 regional language publisher by Comscore.A new site seeing 1,000+ organic visitors/day within 3 months of launch. *Implemented 20+ company processes, including shifts to remote work and return to office/hybrid model.* Prepared and delivered more than 50 event speeches and webinars. * Company recognition includes: Amazon Ads: Challenger Award, 2023Google India: Highest Customer Satisfaction. 2014 - 2017 (lifetime of the award)Google APAC: Growing Business Online. 2017 Show less

On-screen and voiceover/audio dubbing for several Kollywood (Tamil movie industry) films and web series.

* Responsible for all aspects of company branding, marketing, and new-business generation.* Managed 10+ employees located in offshore office.* Supported company growth with US office, growing from 2 to 20+ members.* Launched digital marketing offerings, sold and closed first 50 marketing service clients.* Close collaboration with engineering and design teams, included preparation of technical specification documents.

* Managed $250,000+ in buying power. * Traded NYSE-listed stocks based on a mix of technical and fundamental analysis.* Organized and held a daily information-sharing briefing with other traders.

* Supported traders in the 10-year note pit.* Realtime calculation of complex positions and balances. * Imputed paper trades into the system after market close.

Served as a liaison between vendors and merchandiser for a large-scale packaging project. Coordinated timely delivery of design materials (die-lines, copy, etc.). Work closely with art department.

Assisted Director of Marketing for Automotive Group. Wrote copy for house ads and sales kits. Planned special events. Administered series of online readership surveys. Worked with Quark and Photoshop. Miscellaneous office tasks.

Intern with Publicity Department. Circulated artist information daily to entire company. Uploaded to intranet. Special projects and general office work.

Intern with Advertising and Marketing Departments. Corresponded with advertisers. Planned special events. General office work.