Robert Porter Email & Phone Number

Memphis, Tn, Us

Memphis, Tennessee, United States

- Direct, produce, and edit all high-production-value commercial videos and promotional content, ensuring alignment with client objectives and brand messaging- Manage client relationships through strong organizational skills and time management- Collaborate with Sales, Marketing, and the News Content Team to support community outreach initiatives and drive engagement through specialized projects and campaigns

Memphis, Tennessee, United States

- Led a large-scale photography initiative to revitalize station imagery across multiple platforms, including on-air materials and set redesign, increasing brand consistency- Drove the rebranding of a flagship 4pm show by conceptualizing and executing a comprehensive marketing campaign (eye-catching on-air, digital, & OOH creative)- Partnered with cross-functional teams to execute deliverables for multiple sponsored content campaigns, generating over $1 million in station revenue- Produced social media content, with top five videos amassing over 10 million views combined, and redesigned two stations’ social media branding to achieve a cleaner, more modern look- Created weekly promotable videos to tease key stories and ultimately increase their reach and community impact

Knoxville, Tennessee, United States

- Wrote, edited, and proofed Yik Yak's internal & external-facing policy and community guidelines- Analyzed and optimized automatic moderation systems, improving accuracy and providing actionable insights through data-driven reports and decision-guiding charts

Knoxville, Tennessee, United States

- Strategized and curated content for Yik Yak’s social media channels, engaging over 1 million followers, while promoting new app features to drive user engagement and awareness- Evaluated and optimized the performance of digital ads, physical promotions, and giveaways, developing marketing strategies that were successfully implemented at schools nationwide

Knoxville, Tennessee, United States

- Coordinated with a small creative team to storyboard videos, plan shoots, and film specific, unique, & engaging stories- Edited numerous high-quality videos using the Adobe Creative Suite for in-person events and social media platforms, driving audience engagement and brand awareness

Nashville, Tennessee, United States

- Directed team of employees, coordinated in-store tasks, and ensured efficient and effective delivery of products- Opened and closed store, managed inventories, and submitted daily reports to corporate

Nashville, Tennessee, United States

- Solved customer complaints and provided information regarding products- Prepared products for pickup or delivery on a daily basis and maintained the kitchen in regard to supplies, inventories and cleanliness

Bachelor'S Degree, Marketing Major With Entrepreneurship Collateral, Gpa: 3.62/4.00

Activities and Societies: American Marketing Association (AMA), Beta Upsilon Chi (BYX), Reformed University Fellowship (RUF), & Vols.

Bachelor'S Degree, Marketing Major With Entrepreneurship Collateral