Worldwide Market Insights Executive, Ibm Global Services
· 2006 -- 2009: Worldwide Market Intelligence Executive – Maintenance & Technical Support Svcs.· 2003 -- 2006: Worldwide Market Intelligence Executive – Small and Medium Business Svcs.· 2003 -- 2003: Interim Asia-Pacific Market Intelligence Executive – IBM Global Services · 2000 -- 2003: Sr. Manager, Worldwide Market Intelligence Team – Integrated Technology Services (ITS)Led the worldwide Market Intelligence/Insights function for various business units and key global initiatives within IBM Global Services culminating with one of the largest and most profitable, turning over $7.6Bn in annual revenue. Responsible for consulting with business unit leaders to help define market insight gaps regarding Demand-side (Buyers) and/or Supply-side (Competitors) which my team could fill in order that the business leaders could confidently make required strategic and tactical decisions. Having defined the market insight gaps I developed the appropriate research and/or analysis programs, assembled the required internal and/or external resources, managed the engagement team to collect and analyze the required data, and reported back to business unit executives with my team’s insights and my personal recommendations of business actions to take. Designing these programs required strong business acumen and thorough understanding of business processes and issues in order to earn the trust of senior executives to whom I was making business recommendations that generally had multi-million dollar implications.Also required were a deep knowledge of all elements of the Marketing mix and the full spectrum of Market Research/Insights disciplines, including: Primary Research (i.e. surveys and focus groups), analysis of Secondary Sources (Gartner, IDC, etc.), Competitive Intelligence, Database Analysis, Demand Forecasting, Market Segmentation and Targeting. Team, vendor, and budget management also were critical skills.