- Managed and oversaw all social media communications across the seven Fieldwork Brewing channels including photography, photo editing, video creation, video editing, copywriting, and quality control- Developed weekly social media campaigns to promote new beer releases and direct-to-customer home delivery- Worked with vendors on the production of collateral pieces including can labels and signage- Oversaw website redesign using WordPress to streamline the user experience and increase direct-to-customer online sales- Developed localized marketing plans to be used across all seven locations and their respective social media channels

- Managed all social media marketing campaigns including writing, photography, editorial calendar, and targeted Instagram and Facebook advertisements - Developed and managed a robust direct-to-customer online beverage sales program using social media and email marketing, including the introduction of takeaway sales, local delivery, and statewide shipping to increase sales during the COVID-19 lockdown- Planned and executed a social media build-out to increase brand awareness through influencer outreach and robust customer engagement- Responsible for photographing and editing all product images for cans, bottles, and merchandise to develop brand-specific, visual content highlighting the brewery- Served as the point person between Production and Marketing to ensure that timelines were congruent through both departments

- Managed all aspects of marketing and social media for the Mombacho brand including photography, package design, advertising, event coordination, and trade show logistics and metrics- Managed relationships with outside vendors to facilitate the design and production of merchandise, bands, boxes, and POS signage- Created and organized all content for social media, website, and press releases resulting in an increase in brand awareness- Built an online merchandise store and managed all affiliated operations, including sourcing, purchasing, inventory, fulfillment, and merchandise design- Collaborated daily with an international team to build relationships with customers and strengthen retail partnerships

At Layne Coffee we aren't a faceless company. We want customers to not only love our coffee, pricing, selection, service, but, most importantly, we want them to know about the two humans who source the beans, roast their coffee, and fulfill their orders.

- Provided marketing consultation, graphic design, and project management for my clients - Worked closely with clients to understand their needs and deliver projects under strict time and budgetary constraints

- Managed all aspects of marketing and licensing for the Cal Athletics brand- Worked closely with the Development Department on fundraising efforts- Managed relationships with outside vendors and oversaw the production of marketing collateral while maintaining a strict marketing budget