• Managing and maintaining the company’s 3 main websites and intranet• Sole contributor to updating all site content including changes to the navigation, images, and text throughout the site• Responsible for the creation of relevant news articles, current affairs, product information / specification• Using Google Analytics to identify traffic sources both native and organic• Analysing referring sites and key words to boost search engine ratings giving the site a much improved… Show more • Managing and maintaining the company’s 3 main websites and intranet• Sole contributor to updating all site content including changes to the navigation, images, and text throughout the site• Responsible for the creation of relevant news articles, current affairs, product information / specification• Using Google Analytics to identify traffic sources both native and organic• Analysing referring sites and key words to boost search engine ratings giving the site a much improved online presence• Maintaining and building content specific to the trade sector including trade news, technical information etc • Develop advertising trending to see what adverts generated good leads, and analysing bounce rates, and time on site, to justify further marketing strategies in the future such as assigning budgets, calculating costs per lead and lead to conversion ratios• Creating a social media presence, including facebook pages, twitter accounts and blogging to develop a social following• Responsible for online branding, image and online marketing• Utilising search engine optimisation techniques and focusing on the needs of the person browsing the site, to display relevant content they need in an easy to read and easy to navigate way so it can be found simply• Generating and liaising with outside PR companies through which current news articles and press releases are taken up by the local and national press• Producing reports of all online activity in management meetings, to analyse the performance of other websites within the marketplace and to remain competitive Show less