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Experienced pharmaceutical and biotech commercial strategy executive, with deep expertise in the areas of market access, brand strategy, pricing & reimbursement, product launch, market research, and healthcare policy in the US and globally. Therapeutic experience across numerous primary and specialty medicine categories including oncology, immuno-oncology, immunology, vaccines, neuroscience, Alzheimer's, diabetes, hemophilia, respiratory, cardiovascular, infectious disease, rare and orphan diseases, and gene therapy.Specialties: Payer Strategy, Marketing Strategy, Value Strategy, Pricing and Reimbursement Strategy, Value-based Pricing, Product Launch, New Product Development, Lifecycle Management, Health Economics, Contracting Strategy, Global Market Access, US Managed Markets, Commercial Payers (MCOs and PBMs), Medicare (Part B and Part D), Medicaid, Integrated Delivery Networks (IDNs), Accountable Care Organizations (ACOs), Specialty Pharmacy Providers, Oncology Pathways, Value Frameworks, Provider and Patient Access Services, Physician/Prescriber Strategy, Sales Force Effectiveness, Account Management, Market Research, Business Analytics, Targeting, Segmentation, ROI Analysis, Global and Emerging Markets, Pharmaceuticals, Specialty Pharma, Biosimilars, Biotech.
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Head Of Market AccessCsl Behring 2018 - PresentMelbourne, Victoria, Au• Leading design and implementation of Market Access functions and processes for CSL Behring, inclusive of access strategy, evidence development, value messaging, pricing, and contracting. • Responsible for development and execution of effective payer and channel strategies across the CSL portfolio of rare disease products, including the launch of Hemgenix, the first world’s first gene therapy for hemophilia B. -
Senior Principal, Global Pricing & Market AccessIqvia 2015 - 2018Durham, North Carolina, Us• Developed global pricing and market access strategies for numerous products across several biopharmaceutical and medical device clients, driving input into clinical development programs for numerous products in phase I-III, launch, in-line and lifecycle management, with focus on value story development and price/access tradeoffs -
Vice President, Global Pricing & Market AccessCampbell Alliance 2013 - 2015Raleigh, North Carolina, Us• Led development of global pricing and market access strategies for launches across several therapeutic areas, with a particular focus on specialty and oncology products. -
Specialist Leader, Payer Strategy, Pricing, And Market AccessDeloitte Consulting 2010 - 2013Worldwide, Oo• Developed global market access strategies for both small molecule and biologic launches, with focus on the product value proposition and organizational support to deliver that value story to payers -
Senior Director, Payer Access And InsightsPfizer 2007 - 2010New York, New York, Us• Built, staffed, and led the payer strategy function to develop competitive market access strategies for company portfolio of small molecule, biologic, and vaccine products -
Associate Director, Payer Market Research & Business AnalyticsBristol-Myers Squibb 2006 - 2007Lawrence Township, Nj, Us -
Associate Director, Global Market Research & Business IntelligenceBristol-Myers Squibb 2005 - 2006Lawrence Township, Nj, Us
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Senior Manager, Us Strategic Planning And AnalysisPfizer 2004 - 2005New York, New York, Us
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Senior Manager, Payer AnalyticsPfizer 2002 - 2004New York, New York, Us
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Senior Manager, Sales Force EffectivenessPfizer 2001 - 2002New York, New York, Us
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Senior Strategy ConsultantCtny 2000 - 2001
Robert Rouse Skills
Robert Rouse Education Details
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Cornell UniversityBa -
Georgetown UniversityMs
Frequently Asked Questions about Robert Rouse
What company does Robert Rouse work for?
Robert Rouse works for Csl Behring
What is Robert Rouse's role at the current company?
Robert Rouse's current role is Head of Market Access.
What is Robert Rouse's email address?
Robert Rouse's email address is ro****@****ing.com
What is Robert Rouse's direct phone number?
Robert Rouse's direct phone number is +121237*****
What schools did Robert Rouse attend?
Robert Rouse attended Cornell University, Georgetown University.
What skills is Robert Rouse known for?
Robert Rouse has skills like Pharmaceutical Industry, Product Launch, Sales Effectiveness, Biotechnology, Market Access, Market Research, Managed Care, Strategy, Segmentation, Strategic Planning, Marketing Strategy, Business Intelligence.
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