ClimateHero helps people and companies to calculate, understand and reduce their carbon footprint.

Accenture Interactive is the Experience Agency of Accenture, creating digital solutions to our clients in an end-to-end scope of Digital Design, Marketing, Commerce and Content Management.As Nordic Head of Experience Consulting, Robert Managed the P&L, staffing and growth agenda for all the management consulting services spreading Digital Strategy, Innovation and Transformation, in the Nordics (Sweden, Norway, Finland, Denmark).Robert's key passion and expertise concern Digital Innovation and Growth hacking, meaning:- Rapid discovery and prototyping of new business ideas- Quick and lean develop of a business idea into a Minimum Viable Product (MVP)- Agile iteration of a MVP into a Minimum Lovable Product (MLP) and a Minimum Viable Business (MVB), based on customer insights- Disciplined use of Growth hacking* to develop the business into a scaleable Engine of Growth (EOG)*Growth hacking means how to use data and agile experimentation to optimize the End2End funnel of:ACQUISITION - How to best attract visitors via paid search traffic (SEM), organic search traffic (SEO), audience based media buying (Programmatic), social media management (SMM), affiliates, partnerships and broad media (TV, Radio, Print, Out of home)ACTIVATION - How to successfully convert visitors into customers, e.g. via conversion rate optimization (CRO)RETENTION- How to maximize the total customer lifetime value (churn etc.)REFERRAL - How to maximize the viral coefficient (user invites of other users, endorsements, world of mouth etc.)REVENUE - How to optimize the average revenue per user (ARPU) based on e.g. recommendation engines and various pricing techniques

Bigheart was based on the innovative idea to let people with a 'big heart', indirectly give money to charity, by exposing themselves for targeted ads on the locked screen of their mobile phones.The business model was based on that 80% of the ad revenue was donated to a charity organization, chosen by each user, while 20% remained as gross income for the company.The service was released as a MVP Android app in 2016 to prove the case, followed by a seed-B funding round. The v2.0 was released on the Swedish market in 2017, both as an Android and an IPhone app, integrated with Google's programmatic ad platform. Based on disciplined growth hacking, the company was able to reach 10 000 users in Sweden and trim the most important KPIs. A v3.0 of the platform was released in 2019 enabling multi langue functionality, to enable the company to scale internationally, beyond Sweden. However the company was unsuccessful in securing the risk capital needed to fund the expansion, and eventually the company was discontinued.Robert was the majority seed funder, coFounder and chairman of the board.

During 10+ years United Surf Camps was the globally leading internet booking platform for surf camp vacations, before being acquired by Surf Holidays Ltd.Robert co-founded and led the company from start to exit, collecting profound experiences a long the way.SELECTED EXPERIENCES:Digital assets development – Self-taught web programming (PHP and MySQL) via online tutorials and forums to build the first version of unitedsurfcamps.com (including backbone booking system). Later project managed an IT consultant in rebuilding to 2.0 system during 2009.Search engine optimization (SEO) – Hands-on work with search engine optimization to achieve high organic ranking on Google.Search Engine Marketing (SEM) – Set-up and continuous improvements of a successful (high ROI) Google AdWords program with bids for various search terms to drive inorganic search traffic. Also used Bing Ads.Conversion rate Optimization (CRO) - Learnt the hands-on practice to trim conversion rates of ads, landing pages, sales funnels etc. by continuous A/B testing visual elements, copy text and other user experience elements. Audience based Media buying - Self thought in the various ways to optimize media buying of Display Ads and online video via Google Adwords and Facebook.Social Media Management – Increased traffic, conversions and customer loyalty by smart use of Evaluations and Testimonials modules, Newsletter, Facebook, Twitter campaigns etc.Overall management – Besides the experiences listed above, starting up a company from scratch has given an overall business understanding and several additional hands-on experiences such as, P&L management, partner negotiations, cost optimizations, operational tools creation etc.

Stena Recycling is the market leader in recycling services for industry (B2B) in Poland.The Polish business unit has a turn-over of approx 100 million EUR, employs more than 400 employees and recycle more than 500 000 tons of waste into new valuable resources every year.Robert's main responsibility was to develop and implement the strategic plan, act as Deputy CEO of the company and to directly manage and control all operations (transports, production, procurement, IT, ISO, Improvement projects etc.)SELECTED EXPERIENCES:Organization building – Learnt that success is 80% driven by having “the right person in the right place”. Robert has personally recruited and developed over 15 people as direct reportees as well as been involved in the exchange, recruitment and introduction of additionally 50 employees.Culture effectiveness – Profound understanding of how cultural differences on country level limit business success. But also learnt the recipe to build a strong corporate culture that trumps differences on country level and enable long-term success.Operations – Building and leading a national team for operations, i.e. transports, production, assets, infrastructure, procurement, ISO, Improvement projects etc.IT - Learnt the key aspects of being CIO, from budgeting to IT procurement to developing in-house digital tools to improve competitiveness.Process transformation – Leading “A50-program” going from chaotic decentralized administration to standardized processes and 1 shared services center. Business Concept Development – Developed five new business concepts from idea screening to market launch. E.g. car scrapping business 2.0 (www.stenaautozlom.pl) and commercial recycling stations for private people (www.stenaekostacja.pl) Sales leadership – Developed and implemented a completely new sales strategy. From market segmentation, to sales planning, value-selling, KPI follow-up, motivation system, tools and templates.

Robert worked at Accenture’s Strategy practice based in Stockholm, Sweden. A strategy project typically last 4 weeks to 4 months and solve a complex business problem which is prioritized on the C-level agenda.SELECTED EXPERIENCES:Media house – Creation of a Digital strategy for a media house with operations in several countries. The project involved assessments of online business models, synergies and operating model.Online marketplace for SMS donations – Project managed the start-up of a donation website aimed to make small non-profit organizations get access to free SMS service and a social media platform. Digital ad network – Two projects focused to identify potential and recommend actions to increase effectiveness within Sales and Operations processes.Manufacturer of portable marketing solutions – Development of a growth strategy, including end customer segmentation, channel approach, market prioritization and pricing model.Broadband solution provider – Development of a value argumentation approach. Analysis based on market analysis and cash flow simulations of operators’ investments in next generation fixed access broadband.Waste management company – Several projects with different scopes; M&A strategy, Market strategy, Logistics strategy.

Responsible for lectures, workshops and examination of A-courses in Business and in Economics to first-year MSc students.

Worked part time during semesters and full time during summer breaks as an insurance sales rep. Scope of work included insurance consultation,contracting and customer service.

Teaching Math, Science and English to two classes of fifth grade students. Assigned Form Master for one class.

Worked two summers as a bartender at several of the company’s wine bars

Trained as specialist in protection against Nuclear, biological and chemical warfare.