Robert Salinas Email & Phone Number

Paris, Fr

Camden, Nj, Us

• Provide advanced analytical approach to store and ecommerce level data analysis to drive category strategies and identify short and long-term actionable opportunities. • Use IRI syndicated and/or retailer specific data to identify category opportunities (gaps, competitive threats, pricing, promotion) • Develop actionable merchandising strategies, tools and reporting that ease the consumption and overload of data.• Own the modular reset process for all DSD regional vendors at Walmart.1. Provides performance analysis at modular and store level pre and post reset season. 2. Make recommendations across all modular and presents findings to buyer3. Use JDA Space Planning and Automation to streamline the modular process.• Advised and supported DSD Operations and sales team on DeCa/Navy, Convenience, and HYVEE.• Developed mobile app that allows anyone in our company to view modular/planograms at store level for modular compliance/maintenance as well as quick view of Sales, Voids, OH Qty

Minneapolis, Minnesota, Us

• Assist in the identification and development of business opportunities through analysis and interpretation of consumer, category and shopper insight data.• Collaborate with Marketing, Trade Marketing and Sales.• Monitor competitive activities and market activities and formulate strategy recommendations.• Assist with strategic business plans in coordination with GMI & customer driven initiatives• Develop category management plans with Field Sales• Provide category management and shopper insight support.

Oxnard, Ca, Us

• Work with National Account Manager to drive the business through Retail Link analysis, Nielsen analysis and identification of market place trends. • Accurate and timely reporting of key metrics to WM Buyers and National Account Managers. Reports include weekly, monthly and YTD sales summaries, new item trackers, sell-thru reports, market share analysis and other ad hoc analysis as needed.• Assist National Account Manager with new item presentations, line reviews, joint business planning sessions, and key customer calls.• Develop merchandising strategy and planograms; organize clusters, segmentation strategy and dashboard views of key business initiatives. • Present Nielsen data and/or 3rd party research information in a persuasive fashion in order to gain support for category directional changes. • Make fact based modular recommendations to Walmart buyer.

New York, Ny, Us

• Develop rich business insights by bringing together multiple data sources including POS, primary and secondary research, and shopper platforms to support business building strategies for major movie studios including Fox Entertainment, Paramount, Universal Studios and Many more.• Provide advanced analytical approach to store level data analysis to drive category strategies and identify short and long term actionable opportunities.• Identify insights and formulate recommendations for the category that will maximize PCH and overall category profitability via interpretation of consumer and customer data. • Use syndicated and/or retailer specific data to identify category opportunities (gaps, competitive threats, pricing, promotion, etc)• Broaden level of influence throughout Wal-Mart (e.g. marketing and consumer research, store planogram testing, etc.) • Help in developing and improving reporting tools that 1. Provide a comprehensive, easy to digest view of the business 2. Provide real-time actionable insights 3. Identify trends that allow the formulation of business building strategies• Identify opportunities to increase efficiency through process, technology, etc• Assist with modular drawing during peak periods

Bentonville, Arkansas, Us

• Creates and authorizes forecast parameters and modifications within complex (based on risk, number of suppliers, regionality, seasonality, or number of items) merchandise categories• Validates the placement of orders (for example, merchandise, store supplies, components) within complex (based on risk, number of suppliers, regionality, seasonality, or number of items) merchandise categories • Directs and optimizes supply chain execution within complex (based on risk, number of suppliers, regionality, seasonality, or number of items) merchandise categories• Educates suppliers, peers, and other business partners on inventory management practices Achieves financial results for complex (based on risk, number of suppliers, regionality, seasonality, or number of items) merchandise categories • Demonstrates up-to-date expertise in Replenishment and applies this to the development, execution, and improvement of action plans1. Proficient in basic statistical principles including form and interpretation of distribution curves, probability concepts, variability, standard deviation, variance concepts, sampling and sample building concepts. Understands advanced statistical principles including standard deviation and variance calculations, regression analysis, exponential smoothing, correlation, and calculating portion of distribution outside of limits.2. Able to impact business through advanced data analysis, Including math and trig functions, statistical functions, and database functions.3. Accomplished in replenishment execution in non-routine circumstances, thorough understanding of replenishment theory.4. Able to influence buyers and suppliers in non-routine ways to help achieve greater team performance. Able to establish and execute strategic planning on categories within established guidelines.5. Able to identify and react to changing business needs, directing their team to Improvement6. Strong leadership skills

Use the Galleria RTS advanced behavioral store clustering, promotional display, assortment and space optimization software to develop category management recommendations for top Retail accounts, such as; Asda, Safeway, Tesco, and many others.Prepare presentations for consulting new customers in English or Spanish.West Foods Summer 2008-2009Arkansas Football Hire A Hog Program Family-owned business with over 40 outlets.

Worked with Wal-mart to develop unique store level clustering for different modulars.

Spanish, Latin American Studies, Business Information Systems

B.A, Latin American Studies And Spanish

Education record

Education record