Robert Small Email & Phone Number

San Francisco Bay Area

Rutherford, Ca

Rutherford, Ca

Winery hospitality and sales at an iconic Napa Valley winery

Sonoma, Ca

Hospitality and sales for a small Sonoma Plaza Tasting Room

San Francisco Bay Area

Direct marketing and database marketing professional, with extensive experience in direct mail and email circulation planning and direct response media planning. Clients: Bleu Marketing Solutions, CSAA, Goodman Marketing Partners, Inc., Mediacentric, Professional & Technical Engineers (IFPTE/AFL-CIO), Medtronic,High End Napa Valley Winery, Peju Province Winery, Provenance Vineyards, Rainbow Grocery, SolarCity, Underground Agency, Vistage International, Wells Fargo, WineGlass Marketing

Walnut Creek, Ca

Ownership of the direct mail channel, from beginning through execution, working with internal business partners to identify strategies and tactics that align with enterprise goals.

Sonoma, Ca

Hospitality and sales for a small family owned winery

Rutherford, Ca

Conducted database hygiene on customer file in wine industry software (AMS) for Napa Valley winery

San Francisco, Ca

Working in the Small Business Marketing & Data Solutions (MDS) group on business-to-business direct mail programs.

San Rafael, Ca & San Francisco, Ca

Circulation and client management for both business to consumer and business to business catalogers.Clients: J&P Cycles, Lydia’s Uniforms, Motorcycle Superstore, Next Retail Ltd., Quartermaster

San Francisco, Ca

Management of in-house email database, to ensure optimal user experience, profitability and contact strategy.

Mill Valley, Ca

Consumate direct marketing professional, with extensive experience in direct mail and email circulation planning and direct response media planning.Clients: AT&T, KeyBank, SolutionSet, CCA Global Partners, Carpet One, Masco Corp., WellHome

Mill Valley, Ca

-Acted as agency interface on all direct mail and e-mail circulation planning for assigned clients, working directly with client marketing and product management departments-Developed circulation test strategies that maximized response and profitability, which led to a doubling of annual program budget-Streamlined e-mail segmentation strategies, resulting in significantly higher deliverability, open rates and response-Revised analytic process for major client, changing focus from product to customer, resulting in more strategic and profitable marketing efforts-Managed outside data processing vendors, resulting in substantial cost savings -Put in place strategies that resulted in multiple $100,000s savings in program costsClients: eBay, AT&T, Sunglass Hut, Shutterfly, Dell Computers

San Rafael, Ca

-Solely responsible for all planning and placement of direct response media, including direct mail, e-mail, print, broadcast and alternative media-Managed in-house service bureau on client mailings, ensuring proper data processing, and maximum postal discountsClients: Add-A-Bed, BabyCenter.com, Barclays Global Investors, Cricket Wireless, INVESTools, Men's Wearhouse, ScholarShare, SCORE! Educational Centers, Univ. of Phoenix

Foster City, Ca

-Managed business-to-business biotech customer file, for use in all direct mail, telemarketing and field sales efforts

San Francisco, Ca

-Responsible for planning, placement and results analysis of integrated, multi media advertising campaigns for various marketers -Managed and coordinated training of Media Planners and Assistant PlannersClients: AT&T Language Line, Broderbund Software, Nationwide Insurance

Alexandria, Va

-Responsible for profitable placement and management of print and direct mail campaigns for various book, music and video products-Managed staff of Managers and Assistant Managers in the conducting of media planning and results analysis

Alexandria, Va

-Responsible for maximizing list rental income of Time Life house file, through attendance of various trade shows, as well as management of an outside sales organization-Gained access to lists and segments not previously available to Time Life -Increased list rental income by 20% year over year

New York, Ny

-Solely responsible for direction of all media activity and the supervision of Media Planners and Assistant Planners on planning, buying, results projections and analysis for major direct marketersClients: AT&T, Columbia House, Time Life Books

New York, Ny

Responsible for development and implementation of media plans, results projections and analysis Client List: L.L. Bean, Swiss Colony, Time, Inc., Time Life Books