- Act as an advisor on employer branding and recruitment marketing globally.- Plan and implement recruitment marketing and employer branding activities to attract high-quality applicants.- Manage the global Northern Trust career's website - content, design and promotion- Manage and run all Northern Trust careers social media channels - LinkedIn, Facebook, Instagram- Drive the development of recruitment marketing activities and communications assets across various communication… Show more - Act as an advisor on employer branding and recruitment marketing globally.- Plan and implement recruitment marketing and employer branding activities to attract high-quality applicants.- Manage the global Northern Trust career's website - content, design and promotion- Manage and run all Northern Trust careers social media channels - LinkedIn, Facebook, Instagram- Drive the development of recruitment marketing activities and communications assets across various communication channels and evaluate their impact and ROI- Drive the development of internal strategies around internal mobility and employee referral program- Champion the candidate experience from first touchpoint to onboarding, ensuring all external recruiting content/communications are on-brand and high-quality- Partner with all business units across all regions on their needs, wants and problems when it comes to recruitment, brand, content- Work with our creative teams on delivery on all talent acquisition and recruitment needs- Analyze and present key recruitment marketing metrics to inform new and ongoing campaigns both internally and externally Show less

Head of marketing - both traditional and digitalLead generation via offline and online platforms.Brand managementManage the CRM system (Hubspot)Manage the two company websites - Develop and launch the new commercial website. Increase the effectiveness of the websitesRun the 7 social media accounts including full control of Google Ads and all social media spend.Content creation across web, social and offline materialsDevelop and maintain new campaigns to increase… Show more Head of marketing - both traditional and digitalLead generation via offline and online platforms.Brand managementManage the CRM system (Hubspot)Manage the two company websites - Develop and launch the new commercial website. Increase the effectiveness of the websitesRun the 7 social media accounts including full control of Google Ads and all social media spend.Content creation across web, social and offline materialsDevelop and maintain new campaigns to increase brand awarenessEmail marketing - fully develop a suite of new email workflows for existing, new and potential customersContent marketing - working with teams both internally and externally on this. For example, social media videos, blogs and reviews. Show less

- Plan and develop a programme for increasing Irish Shop's brand- Develop and maintain new campaigns to increase brand awareness- Execute a plan for ensuring Irish Shop's brand and products reaches the appropriate target market- Content creation across web, social and offline materials- Website management and Blog microsite management- Social media management - content, growth, engagement and R.O.I- Email marketing - fully develop a suite of new email workflows for… Show more - Plan and develop a programme for increasing Irish Shop's brand- Develop and maintain new campaigns to increase brand awareness- Execute a plan for ensuring Irish Shop's brand and products reaches the appropriate target market- Content creation across web, social and offline materials- Website management and Blog microsite management- Social media management - content, growth, engagement and R.O.I- Email marketing - fully develop a suite of new email workflows for existing, new and potential customers- Control of all digital advertising including social ads and Google Ads- Build a network with colleagues across the business and external suppliers and relationships; to successfully gain internal commitment for pursuit; leverages required resources and support Show less

- Plan & manage the execution of digital marketing campaigns (both global & local)- Run in-person and online events for the university - branding, recruitment- Create content across all platforms, both online and offline for multiple audience groups across different markets- Manage the CRM system (Hubspot)- Build brand awareness and profile in the digital space- Develop metrics, track performance, apply insights- Enhance the 'customer/user journey'- Increase the… Show more - Plan & manage the execution of digital marketing campaigns (both global & local)- Run in-person and online events for the university - branding, recruitment- Create content across all platforms, both online and offline for multiple audience groups across different markets- Manage the CRM system (Hubspot)- Build brand awareness and profile in the digital space- Develop metrics, track performance, apply insights- Enhance the 'customer/user journey'- Increase the effectiveness of the website- Plan and manage social media platforms- Coordinate with advertising and media experts to improve marketing results- Identify the latest trends and technologies affecting our industry- Evaluate important metrics that affect our website traffic, industry and target audience Show less

- Marketing StrategyCoordinated market research with internal and external stakeholders across all the clients' target market and customer segments. In so maximising the use of our multi-channel digital communication tool to improve the candidate experience and increase conversion.Work directly with the head of Recruitment in shaping our employer brand in the market. Constantly changing and evolving the marketing strategy to re-brand and reposition EY based on the… Show more - Marketing StrategyCoordinated market research with internal and external stakeholders across all the clients' target market and customer segments. In so maximising the use of our multi-channel digital communication tool to improve the candidate experience and increase conversion.Work directly with the head of Recruitment in shaping our employer brand in the market. Constantly changing and evolving the marketing strategy to re-brand and reposition EY based on the findings of the market research, the goals of the global firm and SWOT analysis.Project managed the creation of multiple marketing campaigns including the new 'Natural Talent, Developed Naturally' graduate campaign with internal and external stakeholders across communications, PR, graphic design, creative agency, universities, institutions, photographers and media buyers. - Event ManagementWas tasked with running multiple events from intern level all the way up to board level events. Events varied from branding events, to sponsorships and also alumni and recruitment focused events.- Digital & Social Platforms Led the build, design, content and roll-out of EY’s Ireland careers microsite (eyirelandcareers.ey.com). Carried out user experience design research and testing to ensure maximum user satisfaction for three different customer segments. Implemented a key focus on website traffic and analysis including weekly KPI’s which has seen an increase of over 40% in terms of website traffic to the site in two consecutive years.Identified customer pain points within the graduate (candidate) application form including reducing the amount of text, acronyms and introducing explanation points throughout the form. Set the strategic direction, objectives, and goals and have responsibility for managing multiple social media channels. We enjoy market-leading engagement across social channels with double the engagement of the closest competitor. Show less

Marketing;-Branding-Social Media-Content Management-Communications-Digital Marketing-CRM

Corporate Marketing - Working with internal and external teams to deliver on all marketing initiatives including:• Advertising Campaigns• Product launches• B2B and B2C communication• Events• Presentations• Merchandising /promotionsDigital Marketing• Developing and executing a robust digital marketing strategy• Managing the… Show more Corporate Marketing - Working with internal and external teams to deliver on all marketing initiatives including:• Advertising Campaigns• Product launches• B2B and B2C communication• Events• Presentations• Merchandising /promotionsDigital Marketing• Developing and executing a robust digital marketing strategy• Managing the digital marketing plan with a strong focus on lead-generation - Google AdWords, PPC and SEO.• Coordination of all our social media platforms to increase followers and connections – developing content, posting, monitoring.• Utilise performance stats and insights to inform strategy for campaigns and media planningWebsite• Co-ordination of a rebuild of our website to include new propositions• Copywriting all content• Overseeing accuracy of information on our website and Implementing on-going content changes. Sales Support• Working with our sales team to deliver quality marketing material to ultimately drive sales.• Copywriting contentMarketing Budget Management• Responsibility for on-going budget management, adhering to agreed processes and ensuring delivery of value and efficiencies. Show less