Robert Tobin Email & Phone Number

Greater Philadelphia Area

Philadelphia, Pa

Principal at Tobin Associates LLC, a firm that specializes in web-based content management systems.Build sites in content management systems, principally Joomla, and including the associated components, plugins, and modules. The list, although far from comprehensive, includes calendars, online shops, image galleries, video, real estate, SEO systems, various security packages, upgrades and migrations, sitemaps, virtual publications, among many others.Custom .php programming modifications, .html programming, and.css styling. These three elements are the heart and soul of the technical side of the system.Graphic design and layout, architecture planning, and construction of sites in Joomla. From there, it’s about customizing modules and content format, styling in .css; implementing add-ons, such as custom forms, online shops (ZenCart, VirtueMart), and the like.Extensive use of Adobe Photoshop, Fireworks, MySQL databases, and MS Access or Excel or both in the manipulation of large amounts of content. Write and edit site copy. Design, construct, and write copy for newsletters in Constant Contact and native CMS emailing programs. Extensive photo editing experience using Adobe Fireworks and Photoshop.Familiar with LAMP environment. CPanel, Media Temple, GoDaddy hosting interfaces; myphpadmin MySQL database manager; Urchin, Webalizer statistics program. Creating customized statistical reports in MS Access can actually be fun, but up to a point.

Philadelphia, Pa

Manage all public-facing aspects of the Barnes Foundation website. Managed content, conducted updates for the entire site. Added in excess of 100 public programs quarterly. Worked with business office to generate urls corresponding to items for sale on the site. Altered format site-wide, simplified user interface. Significantly expanded responsiveness of the site to include nearly 80% of overall pages. Expanded content of site in Press, Arboretum, Collections, Education, and Exhibitions. Re-organized content. Supported all visitation and tour initiatives with regard to user visibility, timing, and user value. Manage in-house photo and video assets. Used SilverPop mailing system, constructed emails for Development and Education Departments. Re-designed several newsletter templates, including code clean-up for better optimization and rendering in a broader number of email mediums. Collected statistics and conducted analysis for click-through rates, Google Analytics, and native Siriusware reporting.

Washington, Dc

- Constructed and manage two websites: Corcoran Gallery of Art and Corcoran College of Art + Design using Dreamweaver MX, Photoshop, Fireworks MX, and MS Access. Hire and manage vendors that provide graphic design and technical assistance for the sites. Responsible for web site budget preparation. Created, developed, and launched www.corcoran.edu and www.corcoran.org 11/01, 09/02 and 12/03.- Manage more than 700 pages of content, dynamic data from four Access databases, content updates and operations for both sites. - Collaborate with all museum and college departments to create, edit, and translate content and to ensure consistency in style, tone and quality. Functional integrity, design continuity and site usability also part of site management responsibility.- Post complete catalog information for more than 300 Corcoran continuing education classes three times annually.- Develop and maintain modules for Shop and Public Programs producing revenue in excess of $100,000 in FY05.- Manage the Corcoran College of Art + Design’s online application process, generating over 900 applications for the Bachelor of Fine Arts degree program.- Raised more than $100,000 of revenue through coordinated email and web-based development initiatives in FY05.- Developed online strategy for increasing membership resulting in 30% of new membership acquisition through corcoran.org in FY05.

Washington Dc

- Developed, operated, maintained, expanded, and converted the Museum and College’s databases to SQL and Access-based systems.- Created the Education Department database permitting the department to track attendance at and success of museum tours and educational programs.- Implemented first version of the College database by converting over 35,000 records for the Admissions Department to SQL-based system.- Developed program to track student registration patterns to help Public Affairs and College management develop successful marketing strategy.

Washington Dc

- Managed membership tracking and fulfillment database of more than 25,000 members.- Created direct mail lists for journals and marketing and publishing firms on a monthly, quarterly and annual basis.- Provided all technology-based solutions for annual meeting of 12,000 members including registrant management, badge production and mailing list for catalog distribution.- Provided Mac and PC desktop support as necessary.

Washington Dc

- Coordinated all services for members and was the point of contact for 25,000 members.- Resolved customer questions about membership dues and journal subscriptions.- Assisted in planning the annual meeting for 12,000 members. Served as contact for member registration.

Ba, History

Activities and Societies: Rugby teamI studied fear and loathing in the nuclear age.

Education record