At Techtronic Industries (TTI), my core responsibility is to shape and pave the strategic direction for Milwaukee, Ryobi, and AEG power tool brands to achieve set targets and accelerate substantial brand growth. I conduct assessment and improve organisational effectiveness by developing processes, overseeing employees, establishing a highly motivated work environment, and creating innovative approaches for improvement. I also cultivate and strengthen productive relationships with partners and various stakeholders. Furthermore, I contribute remarkably to the rollout of the graduate program to develop future leaders.Key Achievements:• Successfully rolled out (Job Site Solution/JSS Program) end-user conversion program.• Completed SAP rollout in just 3 months, and set a record of sales in 4th month through robust sales strategies.• Yielded annual EBIT growth of 30%+ without cutting expenses by implementing cost-effective schemes.• Implemented innovative market as well as end-user conversion approach to electric hand tools and introduced several new categories ( PPE, Hand tools, Garden line ) resulting in driving remarkable revenues ( growth ranging from 25% up to 50% )

While serving ASSA ABLOY, I embraced a new spirit of innovation and growth to all business operations through organisational restructuring and cultural shift to achieve better performance. I deployed and managed LEAN approach to create a stable workflow based on actual customer demand. I also evaluated acquisition objectives and identified partners to facilitate due diligence and execute the takeover with confidence. I further communicated and interacted with trade unions, workscouncel and employees in a respectable way. I dramatically enhanced customer experience by forging and nurturing positive business relationships with customers.Significant Contributions:• Fostered an improved organisational culture, boosting performance, and positioning for success with a new focus on customer satisfaction and a more effective business structure.• Utilised exceptional teamwork and leadership attributes in assembling sales teams, launching new training programs, and upgrading existing strategies to deliver a coherent message.• Successfully navigated financial crisis, outperformed peer groups with 300%+ and maintained a high double digit EBIT and 100% cash flow (free of bad debts).

In this previous role, I was acknowledged for notable achievements and assigned to set up an office to serve the markets in the Middle East and Africa. I collaborated closely with offices in Saudi Arabia, India, and South Africa. Here I governed overall aspects of the re-launch of the floor care business which resulted in increasing the market share of Hoover Including white goods and Vax floor care. I forged productive relationships with key prospects to identify and meet prospects' business needs. I orchestrated and implemented full sales cycle, including market research, needs analysis, pitch, closing, renewal, and upsell. Moreover, I captured prospect and market needs and trends and consulted with executive leadership and internal teams for solution development.Key Accomplishments:• Expedited $35m revenue in 2010 after a base launch of $6m by executing the operation in 6 months; grew a strong, industry-conscious team of 24 highly productive members.• Launched new warehouse and office operations, hired staff, created distribution network, and positions brand for success.• Fostered strategic partnerships and a significant market share of established competing brands and going beyond trading customers.• Ensured efficient management of key projects and given preferred supplier status by Class A contractors, building a reputation for quality and service.

Developing the business for Union Architectural Hardware in the Middle East, Africa & Indian subcontinent. Established a fast network of Union Design Centres. And established record sales growth at project level.

Establishing distribution for the hardware & home improvement brands of B&D ( ie Kwikset, Price Pfister ) in the Middle East and, Africa and Indian Subcontinent

Overall P&L responsibility for power tools and home appliances from B&D and DeWalt in the Middle East and Africa

Special assignment to assist restructuring of the Australia/NZ power tool business. Holding a double responsibility.

Responsible for developing the security hardware business for B&D in Africa, India and the Middle East. ( brand portfolio Dom, Nemef, Corbin, Kwikset and Price Pfister )