With over 26 years of leadership experience spanning sports, education, and the third sector, I specialise in driving organisational growth, building high-performing teams, and delivering impactful programmes that make a lasting difference. My diverse career includes roles across higher education, local government, National Governing Bodies, and charitable organisations, equipping me with a unique perspective and the skills to unite stakeholders towards common goals.As Director of People & Strategy at Sport 4 Life UK, I lead business growth, strategic planning, and organisational development. Highlights include doubling turnover to exceed £1M, securing transformative partnerships, and spearheading a digital transformation—all while successfully navigating the challenges of a global pandemic.My leadership philosophy centres on a coaching-led approach that empowers individuals and teams to unlock their potential. I am passionate about harnessing sport, education, and physical activity as tools for positive change, particularly for young people.
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Chief Operating OfficerSport 4 Life UkSolihull, Gb -
Director Of People & StrategySport 4 Life Uk Sep 2023 - PresentBirmingham, England, United Kingdom -
Director Of People & StrategySport 4 Life Uk Oct 2019 - PresentBirmingham, England, United Kingdom- Lead strategic growth and organisational development, driving the achievement of income generation, operational efficiency, and impact goals as part of the Senior Leadership Team.- Direct and support cross-functional teams (Business Development, Marketing, HR, Finance, Business Intelligence) to deliver organisational objectives and foster a positive, inclusive culture.- Build strong partnerships with stakeholders, funders, and community organisations, aligning with the organisation's mission and vision.Key Achievements:- Strategic Planning and Execution: Doubled organisational turnover to surpass £1M in just 2.5 years.- Stakeholder Engagement and Partnership Building: Secured strategic partnerships and funding to expand services and impact during the global pandemic.- Leadership and Team Development: Championed a human-centered approach by coaching and mentoring team members, enabling professional growth and high performance.- Programme Development and Impact: Enhanced digital presence with a new website and redefined marketing strategies to amplify the organisation’s reach and visibility. -
Head Of Business DevelopmentSport 4 Life Uk Oct 2019 - Sep 2023Birmingham, West Midlands, United KingdomKey responsibilities:1. Developing existing and new strategic partnerships2. Lead in the development and delivery of key people activities as identified in the Strategic Action Plan, ensuring our values and behaviours drive and underpin all actions3. Leading and managing all roles within business ‘functions’ to effectively serve the business operations. This includes Business Development, Marketing, Finance & HR, Income generation and Business Intelligence.4. Contribute towards strategy5. Oversee the successful income generation function of the organisationKey achievements to date include: Doubling turnover in 2.5 years and passing the £1m mark, securing new Head Office, delivering new website and digital approach, expanded the organisation during a global pandemic and secured strategic partnerships. -
Director And Chair Of TrusteesKingsbury School Sports Partnership Cic Jul 2016 - Nov 2019Birmingham, West Midlands, United Kingdom- Provided governance and strategic leadership for a CIC focused on the power of sport to positively impact young people.- Worked closely with the CEO to set policy, manage budgets, and develop long-term funding strategies.- Fostered collaboration among trustees, ensuring everyone contributed to shared goals.Key Achievements:- Leadership and Team Development: Supported the CEO and trustees with strategic direction and conflict resolution, fostering a collaborative environment.- Stakeholder Engagement and Partnership Building: Maintained excellent relationships with schools and community groups, ensuring programme sustainability.- Strategic Planning and Execution: Delivered robust governance structures, aligning operations with the organisation’s vision and objectives. -
Member Of Professional Workforce Development BoardBritish Universities & Colleges Sport (Bucs) Apr 2017 - Oct 2019 -
Sport And Active Lifestyles ManagerUniversity Of Warwick Jan 2015 - Oct 2019Coventry, United Kingdom- Led the delivery of Warwick Sport’s vision to create the "Most Active Campus Community in the UK," driving participation, health, and wellbeing initiatives.- Developed and implemented a 5-year strategic plan, managing a £3.6M annual budget to enhance customer experience and deliver sustainable growth.- Built and coached a high-performing team of 90 staff members, including instructors and volunteers, to achieve operational excellence and participation targets.- Influenced university-wide strategy to position sport and physical activity as a key priority, fostering a culture of health and inclusion.- Designed and executed evidence-based programmes, such as Warwick Active, achieving recognition as BUCS Participation Programme of the Year 2018 and a finalist for a UK Active Award in 2019.Key Achievements:- Exceeded all Sport England participation targets by creating inclusive initiatives, engaging over 2,000 weekly participants.- Increased football participation by 15% in one year through a comprehensive strategy, generating £250K in revenue.- Played a pivotal role in delivering a £49M Sports and Wellness Hub project, managing temporary facility relocations, stakeholder communications, and customer satisfaction.- Developed a sector-leading volunteer programme, recruiting, training, and retaining over 100 volunteers annually. -
Club Development Officer/ Team Leader And National Lead For HeThe Amateur Swimming Association Jun 2013 - Jan 2015- Supported High-Performance Centres across swimming, diving, and water polo to achieve strategic objectives and KPIs, while driving participation growth at club level.- Designed and implemented a regional coach development programme to enhance coaching standards, later rolled out nationally in collaboration with British Swimming and the Head of Talent.- Provided strategic leadership as a Team Leader, aligning regional strategies with national goals, and managing Club Development Officers to deliver measurable outcomes.- Championed workforce development initiatives, increasing access to qualifications and training for clubs, resulting in a stronger talent pipeline and improved programme delivery.Key Achievements:- Successfully influenced the strategic plan by identifying priorities and setting clear objectives for continuous improvement.- Secured board-level support for club development programmes, enhancing capacity and capability across the sector.
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Marketing CoordinatorCoventry University Mar 2013 - Jun 2013Coventry, United KingdomLead role in developing and implementing the marketing policies, strategies and plans for the university. Coordinate market research, web analysis and competitor analysis -
Sports Facilities ManagerCoventry University Jul 2012 - Feb 2013Coventry, England, United Kingdom- Oversaw the operational management of all sports facilities, ensuring safety, excellence in customer service, and efficient use of resources.- Directed a team of 25 staff members and managed a £500K budget to deliver outstanding services to 73 sports clubs and student programmes.Key Achievements:- Leadership and Team Development: Created a positive, people-focused culture, providing training and support to all staff members.- Strategic Planning and Execution: Contributed to long-term strategic planning and financial reviews, ensuring sustainable operations.- Stakeholder Engagement and Partnership Building: Partnered with National Governing Bodies to host events, increasing income and university visibility. -
ConsultantPositve Youth Foundation Apr 2012 - Aug 2012Coventry, United Kingdom- Recruited, trained, and managed 350 volunteers for the 2012 Olympics, ensuring successful delivery of eight game days and the Torch Relay in Coventry.- Collaborated with LOCOG, Coventry City Council, and other stakeholders to create a coordinated and memorable experience.Key Achievements:- Programme Development and Impact: Designed volunteer training and manuals, contributing to a legacy programme that continues to benefit the local community.- Stakeholder Engagement and Partnership Building: Built strong partnerships to deliver seamless volunteer operations, earning a Queens Diamond Jubilee Award.
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Sports And Societies Development ManagerCoventry University Students' Union Nov 2007 - Apr 2012Coventry, United Kingdom- Developed and implemented a strategy for sport and societies, driving growth in participation and delivering a high-performance sport culture.- Managed a membership department serving 4,000+ students, with responsibility for a £200K budget and mentoring student leaders.Key Achievements:- Programme Development and Impact: Increased student engagement in sports and societies by 200% over four years and doubled the number of clubs.- Leadership and Team Development: Mentored student leaders and sabbatical officers, empowering them to excel in their roles.- Strategic Planning and Execution: Improved Coventry’s position in the BUCS league by 27 places through performance sport initiatives.
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West Midlands GroupBucs 2008 - Mar 2012Chaired the Competition Group for the Midlands to represent views of members and report back to BUCS Head Office. Also sat on the West Midlands Executive Group -
Duty ManagerRedditch Borough Council Apr 2006 - Nov 2007Redditch, England, United Kingdom- Managed daily operations of a multi-complex sports facility, ensuring compliance with health and safety regulations, exceptional customer service, and effective team management.- Supervised a diverse team of full-time and part-time staff, supporting their professional development and fostering a collaborative work environment.- Led on quality assurance initiatives, achieving highly commended status through the Quest framework.Key Achievements:- Leadership and Team Development: Championed a people-first approach by providing training, feedback, and development opportunities to team members.- Strategic Planning and Execution: Successfully delivered a Football Holiday Camp engaging 500 children, boosting community participation and generating income.- Stakeholder Engagement and Partnership Building: Collaborated with local schools and community groups to expand the facility's reach and impact. -
Community Sports ManagerAlcester Grammar School Jun 2005 - Apr 2006Alcester- Led the establishment and management of a brand-new sports facility, overseeing all aspects of operations, from infrastructure to service delivery.- Developed and implemented operational procedures, ensuring compliance with health and safety regulations and excellence in customer service.- Built a sustainable community engagement strategy, fostering partnerships with local organisations, schools, and sports clubs to maximise the facility’s impact.- Recruited, trained, and supported a diverse team to deliver high-quality services and activities tailored to community needs.Key Achievements:- Strategic Planning and Execution: Successfully launched the facility, delivering a fully operational and financially sustainable sports hub.- Programme Development and Impact: Introduced innovative sports programmes that increased community engagement and revenue generation.- Leadership and Team Development: Created a supportive, collaborative workplace culture that empowered staff and volunteers to excel.- Stakeholder Engagement and Partnership Building: Built strong relationships with local stakeholders, ensuring long-term partnerships and community buy-in.
Robert Wells Skills
Robert Wells Education Details
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Strategic People Management -
Coaching -
Management And Leadership -
Arrow Vale High School
Frequently Asked Questions about Robert Wells
What company does Robert Wells work for?
Robert Wells works for Sport 4 Life Uk
What is Robert Wells's role at the current company?
Robert Wells's current role is Chief Operating Officer.
What schools did Robert Wells attend?
Robert Wells attended Cipd Qualifications, University Of Warwick, Chartered Management Institute, Arrow Vale High School.
What are some of Robert Wells's interests?
Robert Wells has interest in Children, Education, Health.
What skills is Robert Wells known for?
Robert Wells has skills like Sports Management, Leadership, Management, Event Management, Marketing, Teamwork, Strategic Planning, Training, Coaching, Sports Marketing, Customer Service, Employee Training.
Who are Robert Wells's colleagues?
Robert Wells's colleagues are Alex Jeavons, Matthew Forsyth, Ellie Parkes, Matt Dandy, Mark Farrell, Nick Cheese, Jevaughni Robinson.
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Robert Wells
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Robert Wells
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