Robert Wells Email & Phone Number

Market Harborough, England, United Kingdom

As Head of Commercial Operations, I manage a team of 19 people, with 5 direct reports. I am responsible for the day-to-day running of lead generation efforts in order to meet Leads.io’s client network requirements. This involves daily liaison with paid marketers, as well as managing the overall approach, along with the Marketing Director. I manage a team of Commercial Ops. Managers across the UK, Sweden, and Denmark to in order to deliver revenue and profit targets on a weekly/monthly/annual basis. I am also in charge of the lead qualification process, historically solely through telephone qualification. In my time in the role I have introduced innovations which now allow the company to qualify consumers through online methods, including an Enquirer Dashboard, as well as initiatives such as triaged chatbots. This has significantly increased scalability and profitability.On a strategic level, as part of the senior leadership team, I am driving forward a number of initiatives which are designed to make the business more scalable as it has aggressive growth plans in the next 5 years. These include robust and intuitive Business Intellegence; including devising and rolling out a KPI Tree, which will allow all departments to make data driven, timely decisions. I am also working on introducing a consumer finance offering, on the basis that it will improve nearly every KPI by a marginal amount – with the cumulative effect being a 25% increase in gross margin.

Market Harborough, England, United Kingdom

As Marketing Operations Manager I was a one-person department, responsible for initially establishing the role of the department, then developing processes and relationships with all key teams in order to deliver the outcomes required to drive 80% growth YoY. My main duties included: 1. Establishing robust and scalable channels of communication between Marketing, Sales and Operations 2. Building statistical models to allow target setting and monitoring in a newly integrated, BI poor business unit. 3. Devising and testing new marketing campaigns with new channels. 4. Assisting the commercial team in devising strategic approaches based on marketing channels & volumes.

Market Harborough, Leicestershire

Northampton, United Kingdom

As Head of Ecommerce Strategy, I was responsible for Managing the Account Management function within Supplyant with the focus of growing the client base through formulating and executing best in class digital strategies. I was also heavily involved as part of the management team with delivering the overall business strategy through performance analysis both in terms of Sales, Marketing and Account Management. My main duties included:- Devising, executing and reviewing e-commerce strategies for new and existing clients.- Managing and motivating a team of six to ensure client delivery of e-commerce strategies and client retention.- Keeping my knowledge and skills within digital up to date in order to be able to deliver holistic strategies including; PPC, SEO, SEM, CRO, Affiliate Marketing, Marketing Automation and Personalisation, Social. The projects that I worked on ranged in scope hugely due to the diverse range of clients that I dealt with. It meant planning a launch for start-up one day to trying to take market share for an established e-commerce player in a saturated market the next.

Northampton, United Kingdom

London, United Kingdom

London, United Kingdom

Due to an acquisition within the group, I got the opportunity to manage a sales team as well as the marketing team. This also widened the marketing aspect of my role, as Kwintessential Ltd operated in a wider market than the other entities in the group. The first part of my role was to work with the Integration Director to ensure the following: - A clear and reassuring communication strategy for key customers on the acquisition.- Devising a strategy for and implementing the integration of systems. - Evaluating the sales team and appointing a Team Leader.On the marketing side, I had to ensure that the website continued to generate business for Kwintessential, as well as devise a New Business Development Strategy for 2015. This included:- Ensuring a strong content and social media strategy, as well as working with external agencies to maintain the website’s strong position within the market.- Evaluating the current customer base to identify opportunities for growth, as well as areas that required maintenance. - Setting up outbound campaigns including telemarketing and email strategies, to complement the strong inbound presence of Kwintessential.

London, United Kingdom

As the Field Marketing Executive (UKI), I was responsible for the direct marketing campaign strategy and execution across the UK and Ireland. My role involved influencing the sales pipeline at every stage, from lead generation to pipeline acceleration.I worked on the outbound marketing strategy in order to further improve and build on the success of the program, not only aiming to reach targets on leads, opportunities and revenue, but also improve team processes and track campaign metrics throughout the demand generation process. In order to achieve this, I focussed on the following:- Vendor selection and optimisation through a strict CPL model.- Thorough campaign analysis with demonstrable action.- Influencing content strategy in order to target all stages of the buying cycle.- Building personas in order to effectively target campaigns.- Seeking out opportunities for diversification of marketing efforts to avoid saturation.In order to rationalise the demand generation process, I created a 12 month campaign plan based upon our lead targets. The result has been that I created a lead “machine”, which has seen a 30% rise in the number of leads, which in turn has helped us to meet our targets on opportunities and revenue.I was able to improve the conversion rates for outbound leads significantly by working with vendors to improve lead quality, ensuring that the range of messaging encompassed leads at all stages of the buying cycle, as well as coaching and briefing our telemarketing team for following up leads. Through these methods, I was able to improve outbound opportunity generation by 45%.

Leicester, United Kingdom

Appointed to implement a marketing strategy to improve the global presence and brand equity of Trelleborg Industrial AVS. Incorporating all aspects of the marketing mix, and working closely with sales and engineering in all regions and markets, I was able to increase the emphasis on marketing within the company. This included:- Optimising the company website through SEO and improved taxonomies (resulting in a 20% increase in traffic).- Implementing a branding strategy which was consistent over each touch-point.- Demand generation & awareness through carefully selected events.- New product development encompassing all relevant departments.- PR generation & managementIncreasing Trelleborg’s exposure in trade press was a priority for the business. In order to achieve this I worked to improve the frequency and quality of press releases. I set up a project process with a clear chain of custody from the sales team, technical input from engineering, through to marketing for completion and approval from the customer. The new process resulted in over 100% more stories being released to trade press.As a market leader, innovation was key for Trelleborg, I implemented a new product development process in order to maintain this position. This process ensured that innovation was market-led at every stage, whilst incorporating customer research.

M.Sc., Marketing, Distinction

Ba, History, 2:1