- Creating marketing strategies to achieve organisational goals- Implementing marketing campaigns from ideation to execution- Managing the marketing budget- Coordinating marketing efforts with cross-functional teams like sales and product development- Analysing marketing data and metrics to refine marketing strategies- Increasing brand awareness and market share- Manage and coordinate the work of external agencies according to established priorities and objectives- Manage the work of internal resources- Plan and organize Internal and External Events

- Create and plan advertising campaigns- Work closely with the Sales and Product Teams to plan and execute promotional campaigns- Analyse marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies- Liaise with external vendors to execute promotional events and campaigns- Analyse market and consumers buying behaviour- Manage offline marketing for 42 Italian stores - Influencers and VIP marketingE-commerce Coordinator (Shopify - Sia Cloud)- Monitor product sales, analysis and convertion rate- Write and edit product (shooting and description) content that will be published on e-Commerce website- Work closely with different teams (product management, graphics, sales) to provide updated content that will be shared across e-Commerce platforms- Email & newsletter marketing - Retargeting e remarketing

- Manage Match Picture Italia's Social Media platforms, along with client's Social Media- To develop creative and engaging Social Media Marketing Strategies- Actively conduct market research along with Target Market analysis and Competitor analysis, identifying relevant opportunities for customer activation - Set monthly and quarterly goals to increase Brand Awareness and audience Engagement- Monitor, track, analyse and report Social Media performances- Constantly research and evaluate the latest trends and techniques in order to improve Social Media activity- Create the Communication Plan tailored on client's needs- Maintain constant Public Relations activities with influencers and celebrities, while researching and identifying new characters for potential partnerships with clients

• Actively support the Manager with the entire preparation of shooting and advertising campaigns, acquiring the ability to prioritise technical aspects of the entire campaign• Direct casting for e-commerce models and advertising campaigns• Shoot all types of e-commerce products (flat-lay) and assist the post production team for a result that reflects the brand standards• Apply the analysis and study of competitors, supported by market research to provide the Team with a broad view of the Luxur world

• Determine product specifications based on a variety of factors and uses, gaining a holistic understanding of the company's DNA• Plan, organize and support the team during event preparation, including Press Day and Sample Sale• Use thorough and meticulous internal communication from the team to avoid misunderstandings and problems• Gained a deeper understanding of the product development process by working across different departments: manufacturing, purchasing, IT, marketing and design

• Assist the Marketing Manager in the design of Marketing campaigns• Support the Team in live projects through administrative tasks, and assist in the preparation of future projects, including brainstorming and research• Update press and media databases• Actively conduct market research, identifying relevant opportunities for customer activation• Research and identification of influencers, VIPs and new social platforms for potential partnerships with the customer• Create content for all social platforms used by Fabric PR• Compile reports for clients providing a detailed analysis on marketing strategies• Direct the coordination of reservations and logistics for the team and the press, for various events (Press Day, Launches)

• Develop creative and engaging articles and blog posts about Fashion and Travel• Conduct keyword research and use SEO guidelines to optimize content• Produce Marketing copies to advertise articles and create online interaction• Collaborate with the Marketing and Design team for the visual illustration of the articles• Measure online site traffic in relation to content

• Work closely with the Buying and Wholesale team• Understanding the retail business and create new and different visual strategies depending on the location of the store• Support the Marketing Team while researching new strategies for Social Media• Train the staff of all Zegna stores in London on new collections (materials, prices, mood)• Responsible for all aspects of Visual Merchandising and constantly respecting the high standards of VM Zegna• Support all VM jobs, including new stores openings, promotional events and shop windows• Conduct market and competitor research (price point, positioning)• Monitor sell-in and sell-out data

• Design of primary and secondary research on Influencers• Analysis of the Instagram algorithm• Create engaging content and new copies for different online platforms• Develop brand awareness and online reputation• Monitoring and analysis of all performance, estimate ROI and create new strategies• SEO and inbound traffic generation

• Provide professional service to customers according to the company's guidelines and standards• Understand CRM System, support the customer information collection and have ownership on it• Follow up on customers' feedback and establishing long term relationship • Work together with the team in order to achieve the Customer Service KPIs like Mystery Shoppers Satisfaction, completeness and accuracy on the customer database• Solid product knowledge like fabrics, market trends, packages, accessories • MTM knowledge, familiar with relevant measurement and service process