Roberta Pala Email & Phone Number

Milano, Lombardia, Italia

Dynamic International Marketing Coordinator with a successful track record in orchestrating major events such as TFWA Cannes and BCB Berlin. Proven expertise in budget creation and management, as well as crafting limited-edition products for premium brand positioning. A collaborative professional skilled in cross-functional coordination and international marketing strategy, contributing to brand growth and market presence.

Bergamo, Lombardia, Italia

In support to the Growth Markets team in strategic projects for the brand focusing on the fastest growing markets (China, Middle East, Africa).In particular:- Support in the transformation of KIKO in a glocal brand by contributing to execute local plans;- Develop and execute new product launches (make-up, skincare and accessories) designed to cater local specificities;- Analyze market data, competition, trends, consumer’s behaviors and local needs;- Support in managing projects for both online, retail and wholesale channels; - Collaborate with the cross-functional team and actively manage communications with all stakeholders; - Ensure timely project delivery- Support in developing internal presentations

Brugherio, Lombardia, Italia

- Management and presentation of existing/new products;- Benchmarking the competitive arena;- Support in market and trade analysis through Sell-in and Sell-out data;- Support in all activities from conception to product launch in the market;- Contact with other sales subsidiaries for feedback/support activities to Headquarters Marketing;- Contact with factory/third-party suppliers in the product development and configuration process;- Support in interfacing with the various internal company functions (Company Procedures, Design, Commercial, Logistics, Standards, etc.).

Milano, Italia

Manage the relationship between the company and all the clients portfolio. Implement the communication strategy, promote the brand in expositions, fairs, events, shopping centre and social media, advertising below the line(dépliant, brochure, flyer), business development, targeting the right audience, Planning marketing campaign, work planning, budget planning, invoices, organising meetings.

Master'S Degree, International Business Management

Activities and Societies: - In Search of Creativity, Innovation & Difference - Globalisation and Contemporary Issues in Business.

Dual Degree, Strategic Communication

Laurea Triennale, Relazione Pubbliche E Comunicazione D'Impresa

Publicidad Y Relaciones Públicas, Marketing

High School Diploma, Liceo Delle Scienze Umane Economico-Sociale

Corso Di Studio All'Estero, English Language And Literature/Letters