Roberta Ramos Email & Phone Number

São Paulo, Brazil

Singapore

Leading Brand & Comms area for more than 14 countries around the world. From brand strategy to creative toolkit.

Singapore

Leading the branding team's efforts to enhance brand recognition and expand brand value using comprehensive global marketing strategies for 30 countries (short and long-term). Ensure a smooth customer experience by integrating channels seamlessly in support of growth initiatives. I craft brand strategies and innovation thought integrated global creative campaign toolkits (beverages, retail, celebrations), café experience (barista engagement, café design, serve ware, experience instore,… Show more Leading the branding team's efforts to enhance brand recognition and expand brand value using comprehensive global marketing strategies for 30 countries (short and long-term). Ensure a smooth customer experience by integrating channels seamlessly in support of growth initiatives. I craft brand strategies and innovation thought integrated global creative campaign toolkits (beverages, retail, celebrations), café experience (barista engagement, café design, serve ware, experience instore, digital menu board, café pack design, dress code, POS collaterals) and retail products (CPG products, merchandise, retail intelligence). My role also involves synthesizing data and consumer Insights Integration, budgeting and vendor management, presentation and material development, coordination with external creative agencies and collaborating with cross-functional teams to drive successful initiatives. Show less

- Lead of Research, consumer Insights and Data Analytics responsible for Multishow, OFF, BIS and Gloob broadcast/media channels. - Influence directly the marketing, digital, content and product teams, sharing insights and building strategy. - Creator of the new music project Alerta Experimente, responsible for identifying new artists, leading an annual market report and accelerate theirs careers.- Realize roadshow in the main ad agencies, music labels, tv operators to leverage… Show more - Lead of Research, consumer Insights and Data Analytics responsible for Multishow, OFF, BIS and Gloob broadcast/media channels. - Influence directly the marketing, digital, content and product teams, sharing insights and building strategy. - Creator of the new music project Alerta Experimente, responsible for identifying new artists, leading an annual market report and accelerate theirs careers.- Realize roadshow in the main ad agencies, music labels, tv operators to leverage research and innovation contents. - Moderate focus group, lead creative design thinking workshops, run after events review groups, track competitors and market, spread trends reports in order to inspire generation. Show less

- Head of consumer/market research insights projects integrating directly into short- and long-term planning, leading to the business plan, content creation, marketing and digital insights (to build brand love and brings brand value.) Lead consumer/market research projects in order to monitoring and analyzing business performance, integrating insights for short- and long-term planning.- Head of exclusive real time marketing project direct to sponsors during important music festivals like… Show more - Head of consumer/market research insights projects integrating directly into short- and long-term planning, leading to the business plan, content creation, marketing and digital insights (to build brand love and brings brand value.) Lead consumer/market research projects in order to monitoring and analyzing business performance, integrating insights for short- and long-term planning.- Head of exclusive real time marketing project direct to sponsors during important music festivals like Rock in Rio, Lollapallooza and Multishow Music Awards- Track competitors’ movements and entertainment market (music, travel, comedy, lifestyle and kids)- Lead creative design thinking workshops, run after events review groups and spread trends reports in order to support insights generation Show less

Rio De Janeiro Area, Brazil

Global role dedicated to building a brand strategy for major sponsorships such as the World Cup and Olympic Games, including the entire consumer journey, from shopper execution to event production. Also lead the Stadium Commercial Display FWC marketing activation project in all 12 Host Cities and manage partnerships opportunities with other FWC sponsors.

Rio De Janeiro

- Co-led the creative strategy for Brand's Sports Platform in medium and long term, implementing the integrating national communication plan.Sport Plataform: F1 Race (sponsorship of Williams Team and athlete Bruno Senna), Embratel Olympic Team (team with top Brazilians olympic and paralympic athletes), Champions of the Future (sponsor of rising athletes to build a team for 2016), London 2012 (360 ° communication plan and awared innovated projects) and sponsorship of national soccer teams.… Show more - Co-led the creative strategy for Brand's Sports Platform in medium and long term, implementing the integrating national communication plan.Sport Plataform: F1 Race (sponsorship of Williams Team and athlete Bruno Senna), Embratel Olympic Team (team with top Brazilians olympic and paralympic athletes), Champions of the Future (sponsor of rising athletes to build a team for 2016), London 2012 (360 ° communication plan and awared innovated projects) and sponsorship of national soccer teams. - Planning and execution of national 360 ° marketing and communication plan for residential products and market intelligence services - paytv, phone, internet. Show less

Responsible for musical brand content, strategic communication and media plan for projects with Coca-Cola, MTV, Warner Music, Universal Music.

Postgraduate Degree, Neuroscience

Neuroscience, education and child development

Design Thinking

Capacitação para facilitar processos de inovação com a abordagem do Design Thinking.

Master Branding, Business Communication

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