Roberta Schroeder Email & Phone Number

Merkle, Inc. is a database and direct marketing agency with clients in a variety of verticles, including not-for-profit. We help clients to maximize data and enhance revenue potential in their marketing initiatives including acquisition, cross-sell/up-sell, CRM and retention programs. Merkle is privately held and is recognized by Forrester Research as one of the top database and direct marketing companies in the country with 850+ employees. With home offices based in Baltimore, Maryland, services provided to clients include: complete database builds; existing database enhancements; and full agency services including; strategy; analysis; modeling; list; creative; production; account services; and web/email.

Focused on business development of large regional and national financial services organizations. Successfull 10-year sales and relationship management career with the company included providing a full range of direct marketing agency services to clients including strategy, analysis, modeling, creative, production, account management, list and web/email. Alcott Routon was purchased by Harland Clarke, a subsidiary of M&F Worldwide, to provide marketing agency services to it's large base of checking clients.

Focused on new business development of large, regional and national financial services organizations for direct marketing agency services.

Segment Management; Consumer Product Planning, Strategy and Development

Corporate Marketing and Advertising; Direct Marketing

Electronic Banking - Management and Product Development. Developed one of first "Bank at Work" initiatives in the country - placing ATM's at large corporate client employee worksights.