Roberta Da Costa Email & Phone Number

Lead the creation, integration, and maintenance of 11 cross-functional digital/IT teams governance processes, as well as multiple projects intake, execution, and delivery.

Responsible for the analysis, integration and management of projects assigned to various cross-functional digital teams, including:• Orchestrating global projects against multiple IT timelines.• Approving or rejecting projects according to global and local strategy alignment. • Facilitating cross-functional team conversations, implementation of timelines and strategies as well as post-launch maintenance.Planning and management of Dell.com Black Friday global content operations including:• Management of digital teams towards delivering promotion and site content for Black Friday globally.• Definition of content operations support strategy.• Creation of roles and responsibilities to support sales and content updates strategies as well as staffing and training a winning team. • Development and implementation of an incident managing process.

Management of Dell.com projects & operations:• Project planning and management including: - Clarifying and controlling requirements, deliverables, deadlines and budgets. - Coordination and deployment of Global Dell.com content projects. - Management of deployment teams based worldwide. - IT launch support. - Multi-platform project management. - Process standardization and optimization. - Support planning.• Establish and maintain collaborative relationships with global teams and stakeholders.• Document project status and results.• Ensure effective communication across various teams and stakeholders.Highlights:• Management of 5 ongoing projects and a team of 50. • Content deployment management to the new responsive platform.• 100% of projects successfully delivered according to budget, schedule and quality expectations.• 99+% launch quality.

Deliver global customer-focused online & IT projects and solutions:• Controlling of large/global deployment of new functionality across Dell.com applications.• Sizing, scoping & planning of deployment schedules.• Resource management and team coordination.• Status communications, reporting & metrics.• Run the business content maintenance planning and implementation.• Team training.• Designing and driving process improvements.Highlights:• Drove the agile methodologies implementation on the team. • Implemented efficient processes resulting in 61% reduction in project development time, 89% reduction in pre-launch content defects and 99+% launch quality.

Porto Alegre

Delivering high-quality content & IT features through various projects for Dell's online stores worldwide. • Setup of content from large to small deployment projects (SharePoint/CMS).• Platform migration.• IT launch support, including feature testing and content setup.• Content deployment launch.

Eldorado

Creating and delivering content to the new Dell.com eCommerce platform.• Running online advertising campaigns.​​• Content creation, implementation and quality review.​• Online campaign and offers management.• Online content setting (CMS).

Responsible for defining client's advertising strategy and project roadmap being the key point of contact between client and advertising agency​.• Fostering strong relationships based on trust with both the client and internal teams.• Understanding clients' business challenges and helping define strategic direction.• Developing, managing and implementing multiple advertisement and communication projects.• Handling internal teams at all stages of concept development to define creative response.• Briefing and managing media, creative and research staff.• Pitching and presenting advertising plans and campaigns.• Implementing metrics and monitoring campaign's effectiveness and results.

Strengthening client relationships, managing multiple advertising and communication projects, mentoring junior staff.

Managing administrative and campaign work for multiple accounts. ​​

Scrum Master Extention Course, Information Technology

Agile methodologies. The Scrum framework. Hands on practice on Scrum implementation and use. Creating contracts for projects using Scrum..

Master Of Business Administration (Mba), Strategic Marketing

Bachelor, Advertising