Robert Harper Email & Phone Number

Earby, Lancashire, United Kingdom

Responsibilities: To support the Finance Manager in delivering accurate daily, weekly and yearly revenue forecasts for each of the products within the group. Also to critically analyse actual, historic and trending revenue data and provide options for lines of further enquiry alongside suggestions for commercial or forecast changes.

Bingley

Responsibilities:To lead the creation and co-ordination of Damart’s annual, monthly and weekly demand (sales) budget and forecast.Achievements: ▪ Cost Reconciliation Process – Implemented a detailed and planned approach to cost reconciliations at fiscal month ends. This approach satisfied the businesses need to get a greater understanding and accuracy of its spend over the season. The result of implementing this approach was a greater focus and accountability with those areas that overspent or had cost savings. Also this lead to a lower % movement of costs in the last couple of months of the fiscal year.▪ Budget Planning Process – Developed and implemented a seasonal commercial budget plan with key dates, planning milestones and responsibilities by individuals / departments which was instantly accepted by the senior management team. The main goal of doing this was to bring the planning phase forward and in-line with other commercial departments. The result of this was that the budgeting process for marketing was brought forward a whole six months.▪ Accurate Postage Invoice Tracking – Developed a semi-automatic invoicing process that measured the volumes sent out by us to what was invoiced from the vendor. This lead to greater data and matching accuracy and helped tackle queries quickly regarding under/over invoicing from postage vendors. So far we have identified +£50k in invoices that were over-stated.

Manchester, United Kingdom

Responsibilities: Deliver commercial insights to Russell Hobbs, Remington, Varta & Tetra brands. Manage & develop an Assistant Commercial Analyst.Achievements: • Manage & develop an Assistant Commercial Analyst.• Successful alignment of all essential Tetra analysis and reporting, taking into account their business specific needs, into the pre-existing Spectrum model. Developed workshops and extensive training for the new users to ease the transition.• Promotional Analysis Report – Merged all promotional activity key stats into one report that could be tracked and measured against other similar promotions in different accounts to a sku level.

Manchester, United Kingdom

Responsibilities: To support the Sales Directors and Sales Teams across both the Russell Hobbs and Remington brands in providing commercial insight brand analysis as a whole and at an account level.Achievements: • Saved time, increased accuracy & scenario testing of the budgeting process by developing and building a process based at sku level for Russell Hobbs & Remington (FY11 onwards).• Implemented a process to capture and report all EPOS data in one easy to use platform. Generated an extra £86k in missed opportunities.• Developed an automated ‘Forecast Valuation Report’ after identifying issues relating to time and accuracy previously carried out by NAMs.• Installed as SAP Business Warehouse expert for the UK site and to provide training for new and current users.• Created a daily sales report of both SAP & BW information for the business key stakeholders to view.• Created an automated and dynamic pricing & promotional SOA calculator that has become a key document for the business.

Responsibilities: Develop, maintain, update and publish various daily, weekly and monthly MI / KPI reports, enabling key decision makers to make informed and proactive business decisions. Provide analytical insight in relation to customer, product and web metrics with a view to making improvements and efficiencies. Achievements: • Successful development and deployment of a SAS ‘Basket Analysis’ report which improved AOV by an average of £10 over 6 months and web conversion online and that was used amongst other brands within the business.• Developed an analytical workshop for non-analytical minded end-users.• Proactive development of an ‘Email Segmentation’ programme to include different email strategies. Generated £15k incremental sales directly attributed to email programme.• Successful, realistic and analytical re-phasing of FY08 Budget in reaction to tougher market conditions.• Setting up and automatisation of essential company-wide reports in relation to the business operational platform change from working in Maginus to working in SAP, BW / BI and SAS.• Being assigned the role of “Business Expert” for BI / BW for the Stockport site. Re-organisation of Internet Data for the new Safetyshop.com website to make it easier to understand to the end-user.• Identifying and utilising SAS EGs capabilities for the operational side (Manufacturing / Purchasing) of the business to improve business practices, focus on gross margin efficiencies and for staff to react quicker to accruing data trends. • Developing an accurate data model to test the effect of a proposed business initiative to increase postage rates on orders, setting monthly targets within the company budget and being able to measure the incremental effect of this. Generated extra £53k in 6 months.

Responsibilities: Analyse the customer database to provide key information on sales trends and customers in order to drive the company’s direct marketing strategy and to enable evaluation of all marketing activities to maximise ROI. Also prepare mailing file raw data and accurately maintain the database in order to meet the requirements of the Data Protection Act. Achievements: • Personalised English Country Cottages Preview Mailing - Executed an English Country Cottages preview mailing based on personalised messages and pictures. Saved £3k due to not having to send a full brochure and increased total response rate by 0.63% in the top customer segments, which represented a 38% increase verses a generic pack.• Launch of Cottages 4U - Identified and selected customers from group database to launch this new brand to. Revised test segments and selections by every mailing and improved overall response rates by 0.5% at a time.• Successful re-segmentation of Chez Nous customers - Introduced new customer segmentation method and increased brochure requests by 15%.• The IDM Certificate in Direct Marketing (Pass) - Studied in own time and passed the IDM Certificate in DM.• Implementation of new mailing results measure - Implemented ‘Significance Test’ calculation which was automated into all company standard mailing result measures.

Responsibilities: Set and review pricing structures for French, Scottish and English Country Cottages brands for both customers and property owners. Competitor analysis relating to brands, pricing, database maintenance and weekly data loads, ad-hoc and regular reporting on the effectiveness of marketing spend and mailing activity.Achievements: • Successful restructure of French Country Cottages pricing which achieved a common seasonality among agency and privately owned properties in France and simplified the business model. Generated an extra £85k a year in sales. • Created a guide for helping French Regional Mangers in their property recruitment which analysed the current French property profile by Region, what type of properties sold the best by number of weeks sold.

Stock Handling Assistant

Ba (Hons), Travel & Tourism

• International Air Transport Management / Transport Management / Corporate Strategy / Tourist Behaviour / Hospitality Management /.

Gnvq (Advanced), Leisure & Tourism, Merit