Roberta G. Email and Phone Number

Led end-to-end implementation of CRM strategies across email, app/web push, and in-app messaging, boosting multi-channel engagement by 35%.Designed frameworks for global multi-language campaigns, ensuring consistent project execution and alignment with strategic goals.Enhanced cross-functional collaboration by integrating CRM and SMS tools, driving scalable operational improvements.

Took a self-directed sabbatical to explore and experience diverse cultures and landscapes in New York, California, Mexico, Ireland, and Scotland. During this time, I deepened my understanding of global perspectives, cultivated personal growth, and expanded my professional network. I engaged in professional development, resulting in a consulting project to manage the build-out of a global summit.

Established the Digital Commerce department, creating governance structures that improved alignment across teams supporting 19,000 independent pharmacists. Resulting in an 35% increase in customer satisfaction scores.Designed and implemented cross-platform integration and Google Analytics e-commerce tracking, improving operational efficiency by 18%.Project Manager for Salesforce Marketing Cloud build and data integrations with SAP ERP systems, ensuring seamless communication and data flow between platforms.Developed training programs and resources to enhance project management capabilities, fostering team growth in technical and leadership skills.Managed B2C and B2B project roadmaps, utilizing SAP Commerce customizations to reduce attrition and enhance loyalty.

Led the development of new e-commerce platform, transitioning from Drupal to Magento, resulting in sales growth from a loss in 2012 to $2.5 million by 2014.Implemented CRM platform changes to automate and personalize customer communications based on segmentation, increasing customer engagement to 55%.Established social media platforms and cultivated relationships with key opinion leaders and strategic partners, expanding reach and engagement through collaborative content.Spearheaded television ad campaigns and secured product features in publications like Bazaar, Cosmo, and Vogue, enhancing brand visibility and recognition.Developed Amazon Seller Central FBA and affiliate marketing programs, driving a 35% increase in revenue and expanding the domestic and international customer base, with 80% of total revenue derived from e-commerce channels.

Negotiated contracts and consolidated 15 e-commerce databases into a new unified CRM system, expanding the subscriber base by 300%.Tracked and analyzed ROI reports for campaign profitability, identifying tactics for improvement; maintained 99% email marketing deliverable rate and 18–20% CTR. Developed promotions for online products, eBooks, apps, social media, internet radio, live online events, video streams, and web communities, maximizing engagement and revenue opportunities.Directed the development and execution of a CRM system, building triggered journeys, advanced segmentation, dynamic content integrations pulled from the main website.