Roberta Giulia Dell'Orto Email & Phone Number

Lausanne, Vd, Ch

Lausanne, Vaud, Switzerland

Create and execute brand and marketing plansDevelop tailored Go to Market strategies across EMEA countriesCreate marketing communication campaigns toolkit for brand campaigns as well as content for new product launchesPlan, develop and coordinate marketing campaigns: assets, storytelling, localized implementation across EMEA countriesSet up and track of digital campaign to maximize sales and MROI Manage Profit and Loss account and budget on a monthly basisTeam management Portfolio management: optimization and roadmap developmentSet up of consumer researchAnalyse competition and market trends: Kantar studies, Nielsen, Gfk

Milan Area, Italy

Category AOP plan execution, top and bottom line management, creation and execution of marketing plansConsumer target focus: research and digital testingPortfolio management (phase in, phase out, portfolio rationalization, stock management)Category budget managementDefinition and implementation of digital activations to support always on and peak strategy (i.e.TV, influencer campaign, digital and social campaign effectiveness tracking)Market analysis: performance analysis (sell-out data, market share, competitor analysis) and trackingProfessional marketing manager ad interimCoordination of countries in the market (Israel - coordinating the launch of the category in the country -and Greece) and other functions (sales, trade marketing, digital marketing teams)Cooperation with Central Business Unit and other marketsManaging relation with external stakeholders (KOLs, dental distributors, partner (partnership in place with Unilever))Everyday use of Microsoft Office Tools (Excel, Word, PowerPoint), Nielsen database,

Milan Area, Italy

Execution of marketing activation plansPerformance analysis and tracking (Sell in, sell out data) Portfolio management (Phase in/Phase out)Campaign digital analytics analysisCustomer plans: strategy and execution

Milano, Lombardy, Italy

Performance analysis and tracking (Sell in, sell out data)Support to daily activities (i.e. daily management update, product presentations)Campaign digital analytics analysis

Milan Area, Italy

Performance analysis and tracking (Brand Key Indicators, sell out data) Communication (digital and PR) strategy developmentPOS materials developmentDaily support to Brand Manager

Switzerland

Usability consultancy, communication strategy development

Post-planning, landing pages creation, professional pages management (Facebook, Instagram), Blogs updating

Master Of Science - Ms, Communication And Economics Major In Marketing, Magna Cum Laude

Bachelor'S Degree In Economics, Marketing, Corporate Communication And Global Markets

Exchange Student, Marketing