Roberta Klepser Email & Phone Number

“You don’t close a sale; you open a relationship if you want to build a long-term, successful enterprise.” – Patricia FrippFor the past 20+ years, I have been gladly tackled with the daily challenges of helping advertisers reach their desired markets through newspaper, digital, and multimedia channels. My retail advertising clients know that I am committed to them for the long haul, tailoring advertising strategies to appeal to today’s customers of all ages, who might prefer to leisurely leaf through advertising fliers or use their smart phones to find the best deals in an instant. Starting with a small local newspaper in Pennsylvania, moving across the country to the East Valley Tribune in Arizona, and now at the Sacramento Bee in California, I have built strong relationships with national corporations across the nation in financial, retail, automotive, health care, pharmaceutical, and apparel industries, to name a few. Through it all, the most important factor that remains is the relationship, which is my overriding goal. I want to strengthen the relationships between our corporate customers and the Sacramento Bee, and the relationships between them and their targeted customers. I creatively develop customer advertising solutions to fit any budget, and have led top-performing sales teams to consistently exceed their goals. At the Sacramento Bee, our marketing strategies are multifaceted, and include direct mail campaigns, social media marketing (Facebook, Google, Twitter), MVP (market value products), banner ads, Hispanic publications, email blasts and newsletters, and special events. We structure sales and marketing campaigns to optimize ROI based on thorough research and resource optimization, helping clients gain a competitive edge and project a strong image.People buy products from companies they trust, and more and more companies are trusting their advertising needs to us at the Sacramento Bee.

Listed skills include Account Management, Cold Calling, Newspapers, Advertising, and 38 others.

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  Penn State University

  Marketing For Small Business