Roberta Klepser Email & Phone Number

Hollidaysburg, Pa, Us

Sacramento, California

Digital/Print Advertising Consultant

Sacramento, California Area

Plan and execute strong digital/print campaigns to drive results and gain market share with high level agency tactics. Strong ability to negotiate annual budgets with National, Major and Regional accounts. Establish solid client relationships by studying key products and target audiences, developing multimedia campaigns (online advertising, print, direct mail, and targeted niche publications), and achieving high ROI from advertising investment. * Assist clients with budget development,… Show more Plan and execute strong digital/print campaigns to drive results and gain market share with high level agency tactics. Strong ability to negotiate annual budgets with National, Major and Regional accounts. Establish solid client relationships by studying key products and target audiences, developing multimedia campaigns (online advertising, print, direct mail, and targeted niche publications), and achieving high ROI from advertising investment. * Assist clients with budget development, marketing strategies, while building relationships to strengthen account penetration. * Prospect and develop new business while maintaining existing business.* Responsible for McClatchy's 5 California papers on a regional level to maintain and build new business. * Consistently meet and exceed sales goals with consultative sales techniques. Show less

Mesa, Az

One of 5 employees selected to remain from staff of 75 after sale of Freedom Communications. Directed national sales and services for all 5 Arizona locations; managed $5/M annual budget. Coached and supervised team of 6 retail account executives and sales assistants; held weekly sales meetings to share successes and overcome challenges. Built excellent rapport with national and major accounts on local and corporate levels, selling a wide selection of print and digital products. Reported… Show more One of 5 employees selected to remain from staff of 75 after sale of Freedom Communications. Directed national sales and services for all 5 Arizona locations; managed $5/M annual budget. Coached and supervised team of 6 retail account executives and sales assistants; held weekly sales meetings to share successes and overcome challenges. Built excellent rapport with national and major accounts on local and corporate levels, selling a wide selection of print and digital products. Reported directly to Publisher.ACCOUNT WINS* Initiated aggressive commission plan to reward top sales performers, which was well received.* Assumed roles of advertising manager and retail advertising manager simultaneously, covering both national and local markets.* Personally awarded 3 trip incentives for exceptional performance. Show less

Mesa, Az

Set strategic direction and creative vision overseeing national / major advertising team of 8 (major account executives, sales assistants, artist, and key account manager). Managed annual budget of $14M, interfacing closely with VP of Advertising and Publisher to maximize revenue and increase market share. Presented at top advertising agencies and major accounts nationwide representing all 5 Freedom Communications Arizona properties.ACCOUNT WINS* Chosen to facilitate corporate… Show more Set strategic direction and creative vision overseeing national / major advertising team of 8 (major account executives, sales assistants, artist, and key account manager). Managed annual budget of $14M, interfacing closely with VP of Advertising and Publisher to maximize revenue and increase market share. Presented at top advertising agencies and major accounts nationwide representing all 5 Freedom Communications Arizona properties.ACCOUNT WINS* Chosen to facilitate corporate model change from a paid daily subscription to a 3-day-a-week free model. Communicated constantly with advertisers to assess status and monitor progress. Despite “projected” loss of 50% of accounts, retained 95% of existing business.* Restructured underperforming department and increased sales volume 25% by adding new staff, providing hands-on training, and ensuring that all employee were placed in positions that utilized their strongest skills. * Built national business with hands-on management style through comprehensive training and consistent feedback—experienced low employee turnover. Show less

Assessed marketing potential of new and existing local advertisersMaintained market share with creative sales campaignsProspected and developed new business while maintaining existing business

Altoona, Pa

Consistently met and exceeded advertising sales goals by working closely with existing and potential clients and finding advertising solutions in line with budget limitations.