Showcase Liverpool FC’s digital transformation as part of Orion’s partnership, creating innovative content to inspire innovation. Lead sponsorship activations across the men’s and women’s teams, optimize hospitality benefits at venues like Anfield and Fenway Park, and drive client and prospect engagement. Develop strategies for lead generation tied to major sports events, lead creative campaigns to elevate brand awareness, and oversee CSR initiatives with the Liverpool Foundation, focusing on community impact and charitable efforts.

Responsible for leading strategic planning and management of key partnerships within Rugby and Formula 1, as well as UEFA and Tottenham Hotspur at Socios.com. Generating inventive concepts that amplify partnership activation, elevate fan rewards, and enrich the fan token ecosystem. Proactively fostering brand collaborations, effectively showcasing how our platform can empower partners to forge profound and lasting fan connections.

I managed Boundless approved partners, optimizing relationships ensuring they aligned with business goals. I also played a key role in integrating Boundless CSMA partnerships with renowned entities like WWT, Kew Gardens, and Dine Club app. This involved seamless collaboration and effective communication to successfully incorporate partner offerings. I worked closely with the marketing team to oversee partner content production and approval across various channels, ensuring the organization remained informed and well-versed in partner products.

I led Marathonbet's successful sponsorships, notably with Man City, Man Utd, Tottenham and a range of other prestigious football clubs. Responsible for planning, managing, and delivering global sponsorship assets, I achieved strategic goals through player appearances and immersive match day experiences. I secured upper management buy-in for digital and experiential initiatives, guiding budgets to fulfill sponsorship objectives. I contributed to sponsorship negotiations, advising on asset selection, investment levels, and payment terms. Overseeing Marathonbet branding implementation at key events and stadiums, I ensured consistent quality and adherence to brand guidelines. My role encompassed monitoring team performance for optimal ROI, briefing creative agencies, and managing budgets for major partnerships, including those with Manchester City and Manchester United.

As Senior Sponsorship Executive my main role within the team was to manage the day-to-day running of the business's partnership with Manchester United. As part of this role I worked closely with the team at Man Utd to build the Marathonbet brand both in the UK and overseas to achieve the maximum ROI from the partnership.In addition to this I have also helped to activate with a number of other partners that include; Liverpool FC, Tottenham Hotspur, West Ham, Fulham FC, Hibernian, Derby County and Middlesbrough.

* Work on the activation of all sponsorship and partnership properties across all sports* Contribute innovative brand activation ideas* Leverage Panbet’s partnerships to help enhance its brands’ image in the UK* Drive new customer acquisition by using Panbet’s partnerships* Ensure that Panbet receives maximum ROI from its partnership investments* Work closely with the European Marketing Team on brand messaging* Monitor competitors’ activity and report findings and regular updates* Help research new partnership opportunities* Assist on regular projects (videos, activations, email campaigns, competitions)* Keep up to date with industry developments, ensuring that Panbet are one step ahead* Assist in the day-to-day relationship between Panbet and its partners* Provide regular progress reports and feedback on partnership accounts

I managed high-profile clients such as First Group, Home Retail Group, and Mercedes, utilizing problem-solving and analytical abilities. I effectively communicated within a diverse team and with customers. Notably, I orchestrated the company's budget for a stand at the UK's largest Learning and Development Exhibition, while also creating impactful marketing materials and presentations. Conducting regular presentations to showcase product usage to clients, I contributed to enhancing market awareness and driving revenue growth.

• Co-ordinated the preparation of exhibitions and created mailing list of customers to create market awareness.• Organised the supply of marketing material and literature to the European and Asian sales teams for product launches and exhibitions and customer meetings.• Aided in the actual set up/tear-down of exhibitions in the UK.• Created/updated presentations, brochures and proposals for sales to use on customer visits and at exhibitions. • Provided marketing information and sales data as and when required for business reports and market intelligence.• Used various marketing techniques to research potential marketing areas and possible future product lines.• Tracked and compared sales forecasts and sales revenue generated. • Networked with all company regions and personnel across the globe in the sourcing, investigation and organising of business/marketing data to complete tasks and achieve goals.•Maintained market intelligence on competition through regular research.•Aided in the modernisation of the company website

• Setting up of regular events such as wedding or proms to a high standard of presentation, whilst working to deadlines.• Working in a restaurant, interacting with customers, whilst giving exceptional service.• Dealing with customer complaints in a professional manner.• Working in a team with numerous individuals, efficiently and effectively.