After a very intensive experience in BTL and advertising, in 1994 I discovered the charm of new media communication in an era where the word digital was barely referred to Japanese wristwatches.In the same year I started working on my first interactive projects with Hyphen Creatività Multimediale, a brand new agency in Milan.The growth has been very fast and in a very short time a lot of big clients decided to work with Hyphen. I had the chance to work on outstanding brands like Interbrand, Harley Davidson, Rizzoli, Canon, Agip Petroli, Siemens and la Biennale di Venezia.In 2001 Hyphen became part of the Ogilvy Group and changed its name to OgilvyInteractive, where I accepted to be charge of Creative Direction, having more than 10 years of experience.From February 2013 I became Executive Director at Redworks, the Ogilvy worldwide production network. Redworks will later become H&O in 2015;H&O brings together the competences of the global implementation agency Hogarth and the Ogilvy production agency RedWorks.From June 2018, on the wave of global Ogilvy rebranding and reorganization, I became Head of Production at Ogilvy Milan. In May 2021 I left Ogilvy and began working as freelancer graphic design consulting.