Roberta Vergani Email & Phone Number

Como, It

Milano, Lombardia, Italia

Milan, Lombardy, Italy

Ensure shopper and consumer in-store experience managing all operations inside our customers store, with the objective to increase sell out and brand visibility for LG products:> Data analysis of market share, stores ranking , products display, store and promoters sell out, in order to propose the right strategy and actions.> Plan new products launch following also HQ guidelines and brand goals defined. Prepare presentations to explain the plan and give updates. > Set up and follow up in-store execution through our merchandisers, promoters, suppliers. Give them guidelines to follow and prepare presentation to align also other LG teams. > Work closely with LG sales, service, logistics teams and agency field.> Collaborate with our customers in store and marketing teams in order to agree customized areas and our brand visibility. > Ensure multi-channel consistency driving marketing plan and messages.> Evaluate and measure trade marketing and in-store investment and effectiveness, promoter performances, analyze and propose improvement. > Development of in-store communication from creativity to production and store implementation (brochures, OOH, pops, events & roadshows, corner customizations, display structures). > Budget and Vendors management (agencies, suppliers). > Products display project, production, installation and maintenance

Milan, Lombardy, Italy

Coordinate all brand visibility and strategy operations with the objective to give consistency to all communication tools and increase LG brand image > Manage new products launches> Create communication materials: in-store pops, print and TV advertising, brochures and catalogues, digital contents, product videos> Manage in-store implementation and display update and restyle> Management of graphic designer, agencies, suppliers > Collaborate with all business units (sales, corporate, marketing, logistic) in order to develop 360° projects and meet deadlines> Budget planning and monitoring> Agency and vendors annual selection (biddings, contracts)> Development of consumer promotion: regulation, contract, communication materials, monitoring, report and post evaluation

Como Area, Italy

Management of creative team composed by 9 people with the objective to take care of customers brand image and communication.> Customers relation > Creative strategies creation > Management and monitoring of the team in order to develop advertising, below the line, websites and digital materials> Production supplier management: printing vendors, promotion agency, photographers and video-makers > Event development and organizationMain customers: Groupe Seb, REWE Group, Pyrex, Acqua&Sapone, LG Electronics, Confindustria, Gelsia, Whirlpool, Smeg, Wall Street Institute, Polti, Lat Bri, Primatist, Metaltex, Spontex

Milan Area, Italy

Creation and development of advertising campaigns and communication materials from brief to production. > Creativity and layout for advertising, catalogues, pops, leaflets, mailings, flyers> Photo and video shooting> Supplier management Main customers: Lovable, AC Milan, Peroni/Nastro Azzurro, Agnesi.

Milan, Lombardy, Italy

Creation and development of ATL campaigns, BTL materials, Web sites from brief to production.> Creativity and layout for advertising, websites, catalogues, pops, leaflets, mailings, flyers > Photo and video shooting> Web sites development > Supplier managementMain customers: Telecom Italia, E-dreams.it, Kodak, Packard Bell, Eizo Monitor, Computer Associates.

Milan Area, Italy

> Development of web sites and multimedia projects. Main customers: Perugina, Società Autostrade, Johnnie Walker, Enervit

Milan Area, Italy

Internship. Preparation of creative layout, Photoshop retouch.

Cologno Monzese

Selected by Mediaset from all students during my studies in Accademia di Comunicazione to partecipate at a creative group with the objective to create and restyle TV shows produced and distributed by Mediaset

Bachelor Degree, Art Direction

Certificate Of Attendance, Marketing, Training

"Marketing people" Training days

Quadrifor Training, Marketing/Marketing Management, General

Basic Marketing & Marketing Plan / Project Management / Shopper marketing

Quadrifor Training, Marketing

Strategic and Operative Marketing / Web marketing plan

High Degree

Master In Digital Marketing, Digital Communication And Media/Multimedia

Courses focused on digital strategy, digital marketing & social media management. Insights on web analytics, SEO, SEM, social media.

Master'S Degree, Customer Journey Centricity

Master focused on Customer Journey From distribution channels scenario to omnichannel marketing strategy, Customer empowerment, customer.

Certificate Of Attendance, Storytelling And Content Management

Notions of Storytelling and content management

Certificate Of Attendance, Social Media In Action

Notions of social media management and communication

Certificate Of Attendance, Digital Transformation E Gestione Del Cambiamento

Insights on Digital Transformation

Certificate Of Attendance, Web Marketing

Insights on web marketing strategy and management

Master'S Degree, Customer Centricity, Customer Experience

Master Luxury Management, Marketing