Robbie Ware Email and Phone Number
Robbie Ware work email
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Robbie Ware personal email
Results-driven Product Marketing and Strategy professional with experience in aligning customer and market requirements with product development and business goals. Proven ability to lead and execute go-to-market strategies, prioritize product features, and collaborate cross-functionally with development, sales, and support teams. Experienced in gathering customer insights, defining user personas, and driving product enhancements that boost engagement and customer satisfaction.Formerly a Marketing Manager, I have a strong track record of success in influencing new business revenue and increasing sales qualified leads. My experience includes driving user-centered enhancements for 550 monthly average users, increasing in-app engagement by 11% while reducing customer support requests. Now leveraging my expertise to influence product vision, lifecycle management, and execution in alignment with business strategy.
Transunion
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Sr. Consultant, Product Marketing - Credit Informed MarketingTransunion Feb 2024 - PresentChicago, Illinois, Us
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Product Marketing Consultant, Platform PartnershipsTransunion Apr 2022 - Feb 2024Chicago, Illinois, Us• Drive the global GTM roadmap set to individually support a multimillion-dollar strategic partnership pipeline• Serve as primary contact on product marketing matters for decisioning solution initiatives for US Markets and International Business Units• Serve as primary contact for all decisioning partner sales enablement activities• Liaise between marketing contacts with partners, internal partner alliance teams, and marketing to drive program initiatives and results
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Marketing And Communications ManagerDcm Services Oct 2020 - Apr 2022Bloomington, Minnesota, Us• Lead the Marketing team for DCM Services, a leader in decedent collections partnering with the largest creditors, healthcare systems, and auto lenders in the United States • Redesign and enhancement of organization’s B2B SaaS application, Probate Finder OnDemand• Develop and execute digital B2B marketing campaign strategies and assets influencing new business revenue• Create and manage digital B2B lead-generation content including webinars, blog posts, and collateral creating a 42% increase in sales qualified leads• Co-chair of the organization’s Communication Committee responsible for training employees to represent our brand and improve engagement throughout the client lifecycle• Corporate coach to an associate-level mentee whom achieved a promotion due to the project we completed together -
Senior Digital Marketing SpecialistDcm Services May 2019 - Oct 2020Bloomington, Minnesota, Us• Develop, execute, and manage integrated digital B2B marketing strategies for multiple industry verticals generating a 73% increase in marketing qualified leads• Creation of B2B social media strategy influencing new revenue• Lead implementation of sales enablement tools generating a 25% lift in SaaS demo meetings scheduled
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Digital Marketing And Content SpecialistDcm Services Apr 2018 - May 2019Bloomington, Minnesota, Us• Website maintenance and development on all company owned sites• Content strategy creation & execution• Regular revision of site content & ADA compliance• Competitive analysis reporting• Development of online marketing strategies• Evaluation and enhancement of social media strategies• Proposition and presentation of strategies to senior leadership
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Digital Marketing SpecialistSkyline Specs Jul 2017 - Apr 2019Saint Paul, Minnesota, Us• Generated $13K in first-year online revenue• Holistic web content generation garnering a 10.93% returning customer rate • Product positioning strategies which in turn led to an AOV increase of 46% YOY • Creation, development and deployment of skylinespecs.com• Plan and organize marketing functions and operations (product development, branding, communications etc.)• Integration of digital, print, and physical marketing content for a streamlined strategy• Management of internship program -
Marketing InternIdeas Revenue Solutions Jun 2017 - Apr 2018Minneapolis, Mn, Us• Research and development of competitor profiles• Design of an internal microsite aggregating all competitor intelligence• Front end HTML web development and audit• Support the global marketing team in campaign generation and management• Audit lead data in Salesforce to ensure the hightest data quality• Refine strategy and execution of website SEO and paid search campaigns• Email design and automation execution using Eloqua -
Inbound Marketing InternKnowledge Marketing Feb 2017 - May 2017Austin, Texas, Us• Created and implemented strategies for segmenting and personalizing automated email campaigns• Managed and executed long-term email campaigns using marketing automation software• Analytic reporting using Salesforce in conjunction with internal systems• Researched, wrote, and posted industry-oriented blogs & collateral to company website -
Communications Program ManagerRiley Horan For State Representative Jun 2016 - Nov 2016• Design and branding for candidate's website• Oversaw all creation, development, and distribution of marketing assets and tools• Communicated and coordinated with state press and media• Created and managed physical & online content that engaged audience and lead to measurable action• Lead collaborative weekly team meetings and managed complex social problems when they arose
Robbie Ware Skills
Robbie Ware Education Details
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Gies College Of Business - University Of Illinois Urbana-ChampaignBusiness Analytics -
University Of St. ThomasBusiness Communications And Leadership & Management
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Mounds View Senior High SchoolHigh School
Frequently Asked Questions about Robbie Ware
What company does Robbie Ware work for?
Robbie Ware works for Transunion
What is Robbie Ware's role at the current company?
Robbie Ware's current role is Product Marketing & Strategy | Driving Product Innovation, Go-to-Market Strategy & Customer Insights | 2025 MBA Candidate.
What is Robbie Ware's email address?
Robbie Ware's email address is ro****@****ces.com
What schools did Robbie Ware attend?
Robbie Ware attended Gies College Of Business - University Of Illinois Urbana-Champaign, University Of St. Thomas, Mounds View Senior High School.
What are some of Robbie Ware's interests?
Robbie Ware has interest in Children, Civil Rights And Social Action, Environment, Science And Technology, Human Rights.
What skills is Robbie Ware known for?
Robbie Ware has skills like Photoshop, Customer Service, Childcare, Public Speaking, Microsoft Office, Hospitality, Teamwork, Social Media, Time Management, Microsoft Word, Leadership, Communication.
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