Robert Ball Email & Phone Number

Tallmadge, Ohio

North Canton, Ohio

• Responsible for web development on current/future E-commerce web sites with features focused on customer usability and performance• Analyze database developments to ensure functionality across all websites • Serves as technical resource to web administrators and designers and troubleshoot issues on current sites. Providing plans for implementing fixes• Responsible for SEO, online campaigns and user conversion events• Technologies: HTML, CSS, Javascript, Jquery, Magento, Joomla!, Concrete5, WordPress

Responsible for Web site marketing, advertising, promotions and presentations which will market the full scope of TestAmerica’s products and services to a diverse range of clienteleConceptualizes plans, researches, and produces marketing materials in a variety of media that strategically creates immediate high interest about TestAmerica. Researches and develops the corporate Web site strategies, web design, user interface and communication strategiesMaintains Web site operations, content, images and applicationsManages, directs, and supervises multiple marketing projects, both internally and externally (outside vendors)Responsible for email and on-line marking campaigns Promotional writing and search engine optimization (SEO). Static and flash-animated online banner ads, email campaigns, online campaign landing pages and sub-sites, and site-wide graphical elements.

Managed the creative team to provide design and direction on printed/digital communicationsImplemented and developed online marketing programsDesigned and managed web-based projects and application development.Including projects and applications such as product configuration tools, multimedia based corporate brand messaging and internet marketing campaigns Designed and managed desktop application interface design used for internal departmental project management Led strategies, web analytics for all external web sites, managed the web development budget and all print/web vendorsDesigned user interfaces and developed websites and individual pages of html and .asp rendered websitesManaged the development and implementation of a trade publication corporate and product advertising program for multiple divisionsWorked with marketing and product managers to develop strategic communication plans and marketing materials for product launches, trade shows and internet marketing campaigns

Provided Graphic and Web design, strategic planning, project management, branding and e-marketing.Provided web design and web-based interface design for clientsManaged multiple large-scale projects implementing new product labeling for next generation self-service machines and electronic voting equipment for Diebold, Inc.Directed the transition of Diebold’s label vendors and engineering processes, researched new material and provided solutions to reduce a $1.3 million dollar annual cost to less than $900K annually

Championed and implemented a cross-functional user-centered design process with engineering, marketing and product development teamsManaged digital communications that encompassed investor relation info, product launches, brand messaging and internal associate communicationManaged and directed the planning and organization of usability tests for maintenance applications, self-service terminal interface and electronic voting equipment, as well as the UCD team members responsibilitiesFostered and developed close working relationship with the National Federation of the Blind for developing more accessible products, specifically the electronic voting equipment and self-service terminalsAnalyzed user feedback from usability tests/focus groups and surveys, and developed plans for improvement as neededManaged 2 contracted graphic designers and multiple vendors for web and printed projectsDeveloped and implemented label design and documentation process that reduced lead time by approximately 30% and an estimated 15% in cost reductions

Bachelors Of Fine And Applied Arts, Graphic Design

Education record