Robert Bertha Email & Phone Number

Pittsburgh

• Lead development and branding strategy of external and internal digital marketing for clients across multiple verticals • Created organic content, newsletters, social media posts, and email blasts, that deliberately provoke positive consumer interactions• Engaged consumers through a mix of digital media, blogs, social media posts, and email blasts, providing a clear consumer journey and securing consumer buy-in• Pinpointed opportunities and optimized digital campaigns by understanding detailed analytics• Lead client discussions to showcase new marketing initiatives with visual aids from PowerPoint and Adobe Creative Cloud decks• Coordinated cross platform campaigns with multiple stakeholders • Created and maintained paid social media advertising campaigns across multiple platforms• Consulted on print media campaigns in conjunction with team members

Pittsburgh, Pennsylvania

• Created traditional broadcast marketing strategies to increase business growth• Successfully created and achieved key performance indicators for individual clients• Engaged with stakeholders to secure and develop new business • Expanded close knit client relationships with great customer services• Optimized campaigns individually to provide greater return on investment

Eau Claire, Wisconsin Area

• Coordinated high impact efforts for the successful campaigns of Tony Evers (Governor), Ron Kind (U.S. Congress) and Tammy Baldwin (U.S. Senate)• Functioned effectively as a team leader and coordinated critical community engagement strategies • Trained, coordinated and supervised volunteers at the direction of the campaigns • Implemented a social media strategy that increased attendance at planned community events achieving a 100% increase in turnout

Pittsburgh, Pa

• Organized and managed all aspects of producing an annual non-profit award show• Oversaw a team of 36 judges and 29 school directors• Developed and implemented the social media strategy which led to a sharp increase in engagement

As a Resident Educator it is my responsibility to educate residents on university policy and guidelines. My position was created to assist residential students while they are on campus.

Greater Pittsburgh Area

As the Vice President it is my duty to chair Legislative Body meetings, and help over see the Executive Cabinet in-conjunction with the Student Body President.

Greater Pittsburgh Area

• Through face to face interactions with customers, I helped to grow and retain our customer base. On an average basis, I engaged with 20 potential clients to continue our sales growth in a new market. • Using my communication skills and sales experience I reached 480 leads in 8 months• Used communication skills and identified client goals, I reenergize clients that had become stagnate.

• Created daily content with photos and video on the parks social media platforms including Facebook, Twitter, and Instagram• Developed different content calendars which lead to an increase in engagement and park attendance• Assisted the creation of the public relations strategy, in conjunction with the Public Relations Director, which was used when dealing with press conferences and inquires• Created the comprehensive communication plan for the summer of 2017

Pittsburgh Mills Mall

• Consistently met a sales goal of $600/hour. • Used my communication skills and sales skillset to add protection services to products that were being purchased, achieving the sales goal of “product plus one”. • Achieved Platinum status in Best Buy product education.

Deer Lakes High School

• Conducted market research for new equipment in school’s auditorium which totaled $11,000.• Using time management, project management, and creative vision I facilitated the lighting and sound design for 32 performances.

Master'S Degree, Political Management

Bachelor Of Arts (B.A.), Broadcast Production And Media Management

Activities and Societies: Dean's List