Robert Martin Email & Phone Number

Atlanta, GA, US

Atlanta, Georgia, United States

• Led the creation of 900+ advisor sites on a new platform while managing and training a team of eight
• Created new business processes for submission, tracking, approvals, and publishing of advisor pages
• Responsible for the advisor site roadmap, which includes CMS enhancements and advisor site optimization opportunities for the wealth advisor sites
• Managed and processed 2,000+ requests for page updates as the Wealth Advisor Site Webmaster
• Created the requirements that laid the groundwork for the Truist wealth site and advisor sites
• Shaped executive Wealth Omni strategy presentations for senior leadership during the bank merger

Atlanta, GA

• Drove up to a 25% increase in digital sales from 100+ optimization opportunities and A/B tests
• ~45% of tests were recommended for implementation as they led to an increase in performance
• Created a certification process for testing in order to ensure all A/B tests meet industry standards
• Promoted CRO & testing standards to create a data driven testing environment across the organization
• Built a testing tool in Excel to pull data, calculate confidence, provide readouts, and estimate forecasts
• Manage day to day operations for the optimization department and relationships with outside vendors

Jacksonville, Florida Area

• Led a website redesign research project for a Fortune 15 client which resulted in an 8% increase in sales
• Responsible for the timely execution of all A/B testing for a Fortune 15 Telecommunications website
• Built and managed a tool to track all testing for a Fortune 15 Telecommunications website
• Manage cross functional teams to maximize online marketing and sales funnels
• Coordinate optimization efforts for various sized projects and continuous A/B split testing
• Analyzing and interpreting data from web analytics and testing platforms to determine the effectiveness of online sales and marketing funnels

Jacksonville, Florida Area

• Promoted after demonstrating ability to master complex concepts and manage multiple projects
• Help companies test and optimize their digital marketing tactics (email, landing pages, e-commerce sites, and websites).
• Strategize and collaborate with Data Scientists, Research, Business Intelligence, and Optimization team members.
• Build client presentations that communicate preliminary client benchmarks, proposed testing strategy, and post test results.
• Build preliminary web designs.
• Manage data from web testing.

Jacksonville, Florida Area

• Earned a promotion for quality performance and ability to quickly learn complex concepts
• Received the “Customer Service All-Star” recognition – Rated 4.8/5 by customers
• Recognized as part of the top processing team the first month as a Loan Processor
• Ability to make rational risk based decisions with regards to underwriting and processing determinations