Robert Martin

Robert Martin Email and Phone Number

Vice President, Wealth Digital Strategist @ Truist Wealth
Atlanta, GA, US
Robert Martin's Location
Atlanta, Georgia, United States, United States
Robert Martin's Contact Details

Robert Martin personal email

n/a
About Robert Martin

I started my career in the web optimization and personalization field with the goal to improve the end user experience and increase digital sales. This helped me create skill sets in analyzing data, finding enhancement opportunities, and driving strategy. I now use the same skill sets to improve digital wealth and financial planning tools and platforms. I majored in Finance at the University of North Florida, graduating with Cum Laude Honors.

Robert Martin's Current Company Details
Truist Wealth

Truist Wealth

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Vice President, Wealth Digital Strategist
Atlanta, GA, US
Website:
truist.com/wealth
Employees:
1736
Robert Martin Work Experience Details
  • Truist Wealth
    Vice President, Wealth Digital Strategist
    Truist Wealth
    Atlanta, Ga, Us
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  • Truist Wealth
    Vice President, Wealth Omni Digital Strategist
    Truist Wealth Dec 2019 - Present
    Atlanta, Georgia, United States
    • Led the creation of 900+ advisor sites on a new platform while managing and training a team of eight• Created new business processes for submission, tracking, approvals, and publishing of advisor pages• Responsible for the advisor site roadmap, which includes CMS enhancements and advisor site optimization opportunities for the wealth advisor sites• Managed and processed 2,000+ requests for page updates as the Wealth Advisor Site Webmaster• Created the requirements that laid the groundwork for the Truist wealth site and advisor sites• Shaped executive Wealth Omni strategy presentations for senior leadership during the bank merger• Liaison between the Wealth Omni strategy team and Data Analytics team for client data analysis• Coordinated business continuity efforts for the Wealth Omni group as the Business Continuity Planner• Helped provide strategy and analysis for Financial Planning insights and analytics.
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  • Suntrust
    Vice President, Digital Optimization & A/B Testing
    Suntrust Sep 2016 - Dec 2019
    Atlanta, Ga
    • Drove up to a 25% increase in digital sales from 100+ optimization opportunities and A/B tests• ~45% of tests were recommended for implementation as they led to an increase in performance• Created a certification process for testing in order to ensure all A/B tests meet industry standards• Promoted CRO & testing standards to create a data driven testing environment across the organization• Built a testing tool in Excel to pull data, calculate confidence, provide readouts, and estimate forecasts• Manage day to day operations for the optimization department and relationships with outside vendors• Analyzed web analytics to understand user behavior and identify conversion opportunities• Manage end to end A/B testing and optimization efforts including identifying problems, building hypotheses, strategy execution, and reporting for most digital properties (website, mobile app, and landing pages) • Led cross functional project teams to create new digital experiences
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  • Meclabs Institute
    Program Manager, Strategy & Conversion Rate Optimization (Cro)
    Meclabs Institute Dec 2014 - Sep 2016
    Jacksonville, Florida Area
    • Led a website redesign research project for a Fortune 15 client which resulted in an 8% increase in sales• Responsible for the timely execution of all A/B testing for a Fortune 15 Telecommunications website• Built and managed a tool to track all testing for a Fortune 15 Telecommunications website• Manage cross functional teams to maximize online marketing and sales funnels • Coordinate optimization efforts for various sized projects and continuous A/B split testing• Analyzing and interpreting data from web analytics and testing platforms to determine the effectiveness of online sales and marketing funnels • Identify and drive opportunities to help organizations succeed in today’s evolving e-business climate• Create and deliver presentations for senior leadership to communicate research, strategy,and results
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  • Meclabs Institute
    Conversion Rate Optimization Analyst
    Meclabs Institute Jan 2014 - Dec 2014
    Jacksonville, Florida Area
    • Promoted after demonstrating ability to master complex concepts and manage multiple projects• Help companies test and optimize their digital marketing tactics (email, landing pages, e-commerce sites, and websites).• Strategize and collaborate with Data Scientists, Research, Business Intelligence, and Optimization team members. • Build client presentations that communicate preliminary client benchmarks, proposed testing strategy, and post test results. • Build preliminary web designs. • Manage data from web testing.
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  • Everbank
    Mortgage Loan Processor
    Everbank Apr 2013 - Jan 2014
    Jacksonville, Florida Area
    • Earned a promotion for quality performance and ability to quickly learn complex concepts• Received the “Customer Service All-Star” recognition – Rated 4.8/5 by customers• Recognized as part of the top processing team the first month as a Loan Processor• Ability to make rational risk based decisions with regards to underwriting and processing determinations
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Robert Martin Skills

Leadership Marketing Strategy Marketing Analysis Online Marketing Microsoft Office Web Analytics Market Research Sales Customer Service Teamwork Microsoft Word Powerpoint Digital Marketing Microsoft Excel Management Data Analysis Finance Time Management Team Leadership Organization Credit Strategy Project Management Social Media Problem Solving Marketing Communications E Commerce Research Public Speaking Organization Skills Mortgage Lending Loans Crm Software Documentation Testing Digital Strategy Analytics A/b Testing Marketing Research Training Communication Mortgage Banking Conversion Optimization Adobe Target Adobe Analytics Vba

Robert Martin Education Details

  • University Of North Florida
    University Of North Florida
    Corporate Finance

Frequently Asked Questions about Robert Martin

What company does Robert Martin work for?

Robert Martin works for Truist Wealth

What is Robert Martin's role at the current company?

Robert Martin's current role is Vice President, Wealth Digital Strategist.

What is Robert Martin's email address?

Robert Martin's email address is ro****@****ust.com

What is Robert Martin's direct phone number?

Robert Martin's direct phone number is +190490*****

What schools did Robert Martin attend?

Robert Martin attended University Of North Florida.

What skills is Robert Martin known for?

Robert Martin has skills like Leadership, Marketing Strategy, Marketing, Analysis, Online Marketing, Microsoft Office, Web Analytics, Market Research, Sales, Customer Service, Teamwork, Microsoft Word.

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