Rob Pugh Email & Phone Number

Santiago, Santiago Metropolitan Region, Cl

San Francisco, Us

Leading Marketing for the Jetpack Division, including Growth, Product Marketing, Brand, Marketing Channel Operations, and Marketing Technology and Development

San Francisco, Us

- Led marketing strategy for Jetpack product, including creation of GTM plans and messaging frameworks to activate priority segments - Executed marketing plans by launching landing pages, bulk and triggered emails, blog, newsletter, in-product messaging, event collateral, PR, and social media- Guided product development and launch go-to-market plans for new products Jetpack Backup, Jetpack Scan, and Jetpack Search- Worked cross-functionally with Product, Engineering, Design, Partnership, and Support leadership to prioritize and execute projects based on impact to key division KPIs- Analyzed customer, market, and competitive trends to guide long-term strategy- Led pricing and packaging research and made key recommendations to impact annual recurring revenue by 30%- Managed revamp of Jetpack brand strategy and positioning

Atlanta, Ga, Us

- Brought more than 50 products and features to market, including Postcards, Facebook ads, and Google remarketing ads- Developed GTM, pricing, and messaging strategies- Collaborated with Product Management, Design, UX, and Engineering teams to create and maintain product roadmaps- Created and executed segmented marketing plans for product launches and ongoing marketing- Drove multichannel product conversions by communicating with customers and prospects through web and mobile apps, email, web, video, paid and organic social, digital ads, PR, events, and OOH- Conducted competitor and market analysis to understand trends and drive product positioning- Led qualitative and quantitative market research to understand customer wants and needs

Atlanta, Georgia, Us

- Provided strategic guidance and resources to Hope-Hill Elementary School to further its educational mission- Elected Vice President in March 2015, President in 2016- Increased fundraising by 500% from 2014 to 2018- Helped support the school increase test scores by 30% from 2014 to 2018

Atlanta, Ga, Us

- Design, build, deploy, and manage new products in domestic and international markets- Develop marketing strategies to reach shipper, retailer, and consumer segments- Communicate across cross-functional teams (IT, Ops, Sales, Finance) and report to internal stakeholders

Atlanta, Ga, Us

- Led product and service initiatives that drive revenue growth and reduce cost in core marketing and operational activities- Project managed new product and revenue growth initiatives at retail environments such as The UPS Store- Developed programs to win market share in the small customer segment- Conducted consumer and small business market research to gain insights into the segment

Columbia, Maryland, Us

- Develop national marketing plan to provide influenza vaccination services for corporate, consumer, school, and physician segments- Manage flu division marketing plan initiatives including online and print advertising, social media, e-mail campaigns, trade shows, and vendor management - Support homecare office activities through marketing and communication materials

New York, New York, Us

- Manage execution of all marketing initiatives supporting the financial goals of the U.S. and international consumer market business- Develop and execute marketing calendar- Identify market requirements for current and future products- Manage company's social media presence

New York, New York, Us

Channel and product management, Merchandising and Co-op programs, sell-through and channel analysis

New York, New York, Us

Manage marketing initiatives related with international business including trade shows, packaging, website, catalogs, etc.

Napa, Ca, Us

- Taught business and conversational English in Japan

Managed corporate and youth soccer ticket accounts

Masters Of Science Of Marketing

International Business

Bs, International Business, Marketing