Leading Marketing for the Jetpack Division, including Growth, Product Marketing, Brand, Marketing Channel Operations, and Marketing Technology and Development

- Led marketing strategy for Jetpack product, including creation of GTM plans and messaging frameworks to activate priority segments - Executed marketing plans by launching landing pages, bulk and triggered emails, blog, newsletter, in-product messaging, event collateral, PR, and social media- Guided product development and launch go-to-market plans for new products Jetpack Backup, Jetpack Scan, and Jetpack Search- Worked cross-functionally with Product, Engineering, Design, Partnership, and Support leadership to prioritize and execute projects based on impact to key division KPIs- Analyzed customer, market, and competitive trends to guide long-term strategy- Led pricing and packaging research and made key recommendations to impact annual recurring revenue by 30%- Managed revamp of Jetpack brand strategy and positioning

- Brought more than 50 products and features to market, including Postcards, Facebook ads, and Google remarketing ads- Developed GTM, pricing, and messaging strategies- Collaborated with Product Management, Design, UX, and Engineering teams to create and maintain product roadmaps- Created and executed segmented marketing plans for product launches and ongoing marketing- Drove multichannel product conversions by communicating with customers and prospects through web and mobile apps, email, web, video, paid and organic social, digital ads, PR, events, and OOH- Conducted competitor and market analysis to understand trends and drive product positioning- Led qualitative and quantitative market research to understand customer wants and needs

- Provided strategic guidance and resources to Hope-Hill Elementary School to further its educational mission- Elected Vice President in March 2015, President in 2016- Increased fundraising by 500% from 2014 to 2018- Helped support the school increase test scores by 30% from 2014 to 2018

- Design, build, deploy, and manage new products in domestic and international markets- Develop marketing strategies to reach shipper, retailer, and consumer segments- Communicate across cross-functional teams (IT, Ops, Sales, Finance) and report to internal stakeholders

- Led product and service initiatives that drive revenue growth and reduce cost in core marketing and operational activities- Project managed new product and revenue growth initiatives at retail environments such as The UPS Store- Developed programs to win market share in the small customer segment- Conducted consumer and small business market research to gain insights into the segment

- Develop national marketing plan to provide influenza vaccination services for corporate, consumer, school, and physician segments- Manage flu division marketing plan initiatives including online and print advertising, social media, e-mail campaigns, trade shows, and vendor management - Support homecare office activities through marketing and communication materials

- Manage execution of all marketing initiatives supporting the financial goals of the U.S. and international consumer market business- Develop and execute marketing calendar- Identify market requirements for current and future products- Manage company's social media presence

Channel and product management, Merchandising and Co-op programs, sell-through and channel analysis

Manage marketing initiatives related with international business including trade shows, packaging, website, catalogs, etc.

- Taught business and conversational English in Japan

Managed corporate and youth soccer ticket accounts