Rob Crooks Email & Phone Number

I currently manage all performance marketing activity for Experian’s B2B marketing team. I am responsible for working with marketing and product team members to develop and deliver a variety of paid marketing campaigns to meet various goals. These goals range from content engagement to product pipeline.During my time in this role, I have researched, proposed, and delivered campaigns for every stage of the digital funnel using a variety of platforms. Some examples include: boosting webinar attendance, sharing valuable awareness content with relevant specialist audiences, and direct pipeline generation. I am also responsible for providing KPI reports along with accompanying analysis and recommendations for all campaigns.To best deliver upon my and my team's goals I have also provided support on UX, SEO, and copywriting.Select highlights:- Delivered an +188% increase in conversion volume across all SEM activity between FY22 and FY23 - Initiated, planned, managed, and delivered a paid landing page development project that delivered over £310k in pipeline during its 2-month trial period, representing a campaign ROAS of around 3,375%- Successfully managed multiple SEM accounts for B2B products with an average monthly spend of £27k and a conversion rate of 8.79% over the last 12 months- Shared knowledge through a series of presentations including a well-received masterclass given to the entire B2B marketing team - I was the first non-manager to deliver such a talk- Developed my role through the completion of a Data Science for Python course to enable more detailed campaign analysis

Nottingham, United Kingdom

In this role, I was the lead on all B2B paid social activity. My responsibilities included working with UK&I and EMEA stakeholders to plan, deliver, develop, and report on social media campaigns. I was also responsible for a budget of my own which I leveraged to create awareness and pipeline-generating campaigns solely within paid social platforms.Select highlights:- Received several “Spot Awards” from product stakeholders across UKI and EMEA- Created contained full-funnel campaigns for SME products utilising social retargeting to provide over 300 conversions on a limited budget to help show the effectiveness of a funnel-focused approach- On proving the funnel method, I went on to deliver a mix of campaigns for various B2B products with a conversion rate of 8.37%

Birmingham, United Kingdom

As the sole digital marketing professional at the agency, I was responsible for researching and developing digital strategies and proposals for a range of agency clients from a variety of sectors. These sectors included: leisure, social, retail and logistical. I was also responsible for the delivery of these plans and reporting on their performance. These proposals covered the full digital mix, including SEM, SEO, UX, and copywriting. Select highlights:- Improved conversion rate from 2.74% to 15.74% for a Middle Eastern logistics packaging supplier whose SEM campaign was struggling to deliver value- Enabled a 22% conversion rate for a holiday park across 2018 with over 4,983 bookings initiated at just £0.89 each through Google Ads- Increased organic traffic by 85% between January 2017 and January 2019 for an independent foster care provider through UX development and a focused SEO strategy- The creation and sending of regular email content to mailing lists with over 10,000 subscribers- Mentored a marketing apprentice in copywriting and SEM campaign planning and creation

Luton, United Kingdom

As the sole marketing professional at Tyres Direct, I was responsible for all marketing activity at the company.My main role involved the design, creation, and management of a new e-commerce website that included UX improvements and search engine optimised product listings. I was also responsible for the creation of digital and physical marketing materials, product photography and management, and trade show representation.Select highlights:- The conception and design of a full e-commerce website that included a search tool to allow users to easily find the right size tires for their vehicle- The writing of a blog post and accompanying social media post about a Lego Land Rover build that was commented on by the official Lego Facebook account (one of my proudest achievements!)

Watford, United Kingdom

During my time at MBS, I was responsible for assisting the Proposals Manager in work-winning, business development and marketing activities while working closely with the Estimating team. I was able to bring new skills and ideas to the team, including 3D renderings of proposed solutions to logistical problems.- My 3D models and animations were essential in the successful tendering of a high-value creative studio expansion in London- Revamped and modernised tender documentation templates for a more professional feel, for which we received several compliments from recipients- Visited and photographed several active building sites across London for stock and case study imagery

Leicester

My duties as Social Secretary were focused on the organisation and running of society events as well as managing other administrative tasks required of a well-run society.

Leicester

I ran a late night Rock and Metal show for Students Radio. My responsibilities were, not only to present the show, but also create its social media presence, write and produce jingles, vet and compile music playlists (including requests) and research news topics.

Leicester

As Publicity Officer my key responsibilities were to ensure the society maintained a strong media presence both physically and on social media. To this end I designed and produced logos, flyers, advertisements and banners suitable both for print and for on line use.

Bachelor Of Arts (B.A. Hons), English Literature, 2:1

Activities and Societies: The Rock Music Society (inc, Committee positions), Student Radio

Secondary School And Sixth Form, Gcse And A - Level

4 A Levels - English: A Philosophy: A Computing: B, Music Technology: B