Robert De Groot Email & Phone Number

The Hague, Zh, Nl

The Hague, Zh, Nl

Amsterdam, North Holland, Netherlands

The Hague, South Holland, Netherlands

Amsterdam, North Holland, Netherlands

Serbia And Cee/Balkans

𝟯 𝘆𝗲𝗮𝗿𝘀 𝗼𝗳 𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝗮𝗹𝗼𝗻𝗴𝘀𝗶𝗱𝗲 𝘁𝗵𝗲 𝗳𝗼𝘂𝗻𝗱𝗲𝗿/𝗖𝗘𝗢 (𝗥𝗲𝗺𝗼𝗻 𝗩𝗼𝘀) 𝗮𝗻𝗱 𝘁𝗵𝗲 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝘁𝗲𝗮𝗺 𝗼𝗳 𝗖𝗧𝗣, 𝘁𝗵𝗲 𝗹𝗮𝗿𝗴𝗲𝘀𝘁 𝗘𝘂𝗿𝗼𝗽𝗲𝗮𝗻 𝘀𝘁𝗼𝗰𝗸 𝗹𝗶𝘀𝘁𝗲𝗱 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗲𝗿 𝗮𝗻𝗱 𝗼𝗽𝗲𝗿𝗮𝘁𝗼𝗿 𝗼𝗳 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝗶𝗮𝗹 𝗮𝗻𝗱 𝗹𝗼𝗴𝗶𝘀𝘁𝗶𝗰𝘀 𝗿𝗲𝗮𝗹 𝗲𝘀𝘁𝗮𝘁𝗲. 𝗪𝗵𝗮𝘁 𝗼𝗿𝗶𝗴𝗶𝗻𝗮𝗹𝗹𝘆 𝘀𝘁𝗮𝗿𝘁𝗲𝗱 𝗮𝘀 𝗮𝗻 𝗶𝗻𝘁𝗲𝗿𝗶𝗺 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗿𝗼𝗹𝗲 𝗶𝗻 𝗦𝗲𝗿𝗯𝗶𝗮, 𝘁𝗿𝗮𝗻𝘀𝗶𝘁𝗶𝗼𝗻𝗲𝗱 𝗶𝗻𝘁𝗼 𝗮 𝘁𝗿𝘂𝘀𝘁𝗲𝗱 𝗮𝗱𝘃𝗶𝘀𝗼𝗿𝘆 𝗿𝗼𝗹𝗲 𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝗮𝗰𝗿𝗼𝘀𝘀 𝗖𝗲𝗻𝘁𝗿𝗮𝗹 𝗘𝘂𝗿𝗼𝗽𝗲 𝗮𝗻𝗱 𝗧𝗵𝗲 𝗕𝗮𝗹𝗸𝗮𝗻𝘀. I enjoy the pleasure of working in this fast-paced entrepreneurial environment, Operational in 10 countries, the company is characterized by an unprecedented appetite for growth, and a diverse group of young, energetic, can-do, and opportunity driven people from different cultures. This multi-faceted role offered a unique insight into the dynamics of founder led high growth international business.𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀:• Mentoring of multiple country managers in becoming better leaders• Development and deployment of operational country plan model• Development and implementation of strategic plan structure and model• Design and introduction of new International Support Office organization• Leadership and senior management profiling and recruitment

Flexible - Currently Amsterdam Based

𝗜 𝗯𝗿𝗶𝗻𝗴 𝗰𝗹𝗮𝗿𝗶𝘁𝘆, 𝘀𝗲𝘁 𝗽𝗿𝗶𝗼𝗿𝗶𝘁𝗶𝗲𝘀, 𝗰𝗿𝗲𝗮𝘁𝗲 𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲, 𝗮𝗻𝗱 𝗽𝘂𝘁 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝘁𝗼 𝗮𝗰𝘁𝗶𝗼𝗻.𝗜 𝗲𝗶𝘁𝗵𝗲𝗿 𝘄𝗼𝗿𝗸 𝗮𝗹𝗼𝗻𝗴𝘀𝗶𝗱𝗲 𝗳𝗼𝘂𝗻𝗱𝗲𝗿𝘀, 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲 𝗱𝗶𝗿𝗲𝗰𝘁𝗼𝗿𝘀 𝗮𝗻𝗱 𝗲𝗻𝘁𝗿𝗲𝗽𝗿𝗲𝗻𝗲𝘂𝗿𝘀 𝗮𝘀 𝗮 𝘁𝗿𝘂𝘀𝘁𝗲𝗱 𝗮𝗱𝘃𝗶𝘀𝗼𝗿, 𝗼𝗿 𝗜 𝘁𝗮𝗸𝗲 𝗼𝗻 𝗮𝗻 𝗶𝗻𝘁𝗲𝗿𝗶𝗺 𝗼𝗿 𝗳𝗿𝗮𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲 𝗿𝗼𝗹𝗲 𝗳𝗼𝗿 𝗮 𝗹𝗶𝗺𝗶𝘁𝗲𝗱 𝗽𝗲𝗿𝗶𝗼𝗱 𝘄𝗶𝘁𝗵 𝗰𝗹𝗲𝗮𝗿𝗹𝘆 𝗱𝗲𝗳𝗶𝗻𝗲𝗱 𝘁𝗮𝗿𝗴𝗲𝘁𝘀. 𝗢𝗻 𝘀𝗶𝘁𝗲 𝗼𝗿 𝗿𝗲𝗺𝗼𝘁𝗲𝗹𝘆. 𝗙𝗹𝗲𝘅𝗶𝗯𝗹𝗲 𝗮𝗯𝗼𝘂𝘁 𝘁𝗿𝗮𝘃𝗲𝗹𝗶𝗻𝗴 𝗮𝗻𝗱 𝗶𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗰𝗼𝗺𝗺𝘂𝘁𝗶𝗻𝗴.I have had the unique opportunity to build my experience shifting between different types of organizations, and to have been operating within various market dynamics (growth, decline and business transformation) and cultural settings. It helped me become a more perceptive and adaptive leader and advisor, able to quickly identify opportunities and overcome barriers.𝗧𝘆𝗽𝗶𝗰𝗮𝗹 𝗮𝘀𝘀𝗶𝗴𝗻𝗺𝗲𝗻𝘁𝘀 𝘄𝗼𝘂𝗹𝗱 𝗯𝗲:• MD/CEO• Trusted Advisor to Founder, CEO• CMO• Change Director / Changemaker • Director Business Transformation• Chief of Staff• Director of Organizational Development• Advisor Strategy / Restructuring / Leadership Development𝗣𝗹𝗲𝗮𝘀𝗲 𝗰𝗼𝗻𝘁𝗮𝗰𝘁 𝗺𝗲 𝗼𝗻:+𝟯𝟭𝟲𝟱𝟳𝟳𝟮𝟭𝟱𝟰𝟳𝘁𝗿𝗼𝗷𝗮𝗻𝗼𝘃𝗮.𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗶𝗻𝗴@𝗴𝗺𝗮𝗶𝗹.𝗰𝗼𝗺𝘄𝘄𝘄.𝘁𝗿𝗼𝗷𝗮𝗻𝗼𝘃𝗮𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗶𝗻𝗴.𝗻𝗹

Prague, Czechia

MIWA (#MInimumWAste) is an international Profit-with-impact (social enterprise) scale-up in the field of retail solutions for precycling, waste reduction and the distribution of unpackaged goods. We develop technology and related services to improve the standards of the retail supply chain. Our approach of integrating online, mobile and in-store displays will change the shopping experience as we know it today.In a close partnership, we are a group of professionals bringing this great concept to market. To realize this journey we work with purpose driven investors and business partners.

Greater Boston Area

Management consultant with SOAR Management Consulting Group, providing pro bono management consulting services to small and midsize Greater Boston nonprofits and public agencies facing planning and operational challenges associated with organizational growth and change. Since 2006, SOAR has helped clients meet strategic objectives, strengthen their governance and leadership, and adapt to changing cultural and economic trends.

Amsterdam Area, Netherlands

𝗖𝗘𝗢 (𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿) 𝘄𝗶𝘁𝗵 𝗛𝘂𝗺𝗮𝗻𝗶𝘁𝗮𝘀, 𝗮 𝗹𝗲𝗮𝗱𝗶𝗻𝗴 𝗵𝘂𝗺𝗮𝗻 𝘀𝗲𝗿𝘃𝗶𝗰𝗲𝘀 𝗮𝗻𝗱 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗼𝗿𝗴𝗮𝗻𝗶𝘀𝗮𝘁𝗶𝗼𝗻 𝗶𝗻 𝗧𝗵𝗲 𝗡𝗲𝘁𝗵𝗲𝗿𝗹𝗮𝗻𝗱𝘀. 𝗛𝘂𝗺𝗮𝗻𝗶𝘁𝗮𝘀 𝗶𝘀 𝗮 𝗻𝗼𝗻𝗽𝗿𝗼𝗳𝗶𝘁 𝗮𝘀𝘀𝗼𝗰𝗶𝗮𝘁𝗶𝗼𝗻 𝘀𝘂𝗽𝗽𝗼𝗿𝘁𝗶𝗻𝗴 𝗽𝗲𝗼𝗽𝗹𝗲 𝘄𝗵𝗼, 𝗳𝗼𝗿 𝗮 𝗿𝗮𝗻𝗴𝗲 𝗼𝗳 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝗿𝗲𝗮𝘀𝗼𝗻𝘀, 𝘁𝗲𝗺𝗽𝗼𝗿𝗮𝗿𝗶𝗹𝘆 𝗰𝗮𝗻 𝗻𝗼𝘁 𝗺𝗮𝗻𝗮𝗴𝗲 𝗼𝗻 𝘁𝗵𝗲𝗶𝗿 𝗼𝘄𝗻. 𝗧𝗵𝗲 𝗰𝗼𝗿𝗲 𝗼𝗳 𝗛𝘂𝗺𝗮𝗻𝗶𝘁𝗮𝘀’ 𝘀𝗲𝗿𝘃𝗶𝗰𝗲𝘀 𝗮𝗿𝗲 𝗽𝗿𝗼𝘃𝗶𝗱𝗲𝗱 𝗯𝘆 𝘃𝗼𝗹𝘂𝗻𝘁𝗲𝗲𝗿𝘀. 𝗦𝗼𝗺𝗲 𝟮5.𝟬𝟬𝟬 𝘄𝗲𝗹𝗹 𝘁𝗿𝗮𝗶𝗻𝗲𝗱 𝘃𝗼𝗹𝘂𝗻𝘁𝗲𝗲𝗿𝘀 𝗮𝗿𝗲 𝗯𝗲𝗶𝗻𝗴 𝘀𝘂𝗽𝗽𝗼𝗿𝘁𝗲𝗱 𝗯𝘆 𝗮 𝗽𝗮𝗶𝗱 𝘀𝘁𝗮𝗳𝗳 𝗼𝗳 𝟯𝟱𝟬 𝗽𝗲𝗼𝗽𝗹𝗲. 𝗞𝗲𝘆 𝗮𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁:Given a 2-year transformation assignment by the board and the members assemblee end of 2016, I implemented a strategy of additional income generation, cost savings, headcount reduction and organizational redesign. This resulted in a positive contribution for 2018 and 2019, after five consecutive years of operational losses.𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀:• Implemented new management and support office structure• Developed scenarios for improved business operating model• Set the pace for new long term strategy development• Realized substantial cost savings while maintaining service levels• Intensive stake holder management in complex governance structure• Ensured strong and successful reputation management while reorganizing• Successfully launched new growth initiatives • Introduced new pay-for-services model for local governments

Prague, Czechia

Trusted advisor in Czech Republic. Worked with founders, entrepreneurs, boards and management in diverse settings to develop brands, commercial and fundraising propositions and improve impact, growth and brand performance.𝗔𝘀𝘀𝗶𝗴𝗻𝗺𝗲𝗻𝘁𝘀 𝗜 𝗵𝗮𝘃𝗲 𝗯𝗲𝗲𝗻 𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝗼𝗻: • Redesign of the private label portfolio strategy for Albert (Ahold Delhaize)• New store format communications strategy for Penny Market (Rewe) • Repositioning Unity Design (brand and retail design agency)• Market entry and business strategy development for czechnetbag.com• Market, store and product portfolio strategy development for miwa.eu• Founding of ICIA, Intellectual Capital Investors Association

Amsterdam Area, Netherlands

𝗖𝗵𝗶𝗲𝗳 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗙𝘂𝗻𝗱𝗿𝗮𝗶𝘀𝗶𝗻𝗴 𝗢𝗳𝗳𝗶𝗰𝗲𝗿 (𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲 𝘁𝗲𝗮𝗺 𝗺𝗲𝗺𝗲𝗯𝗲𝗿) 𝘄𝗶𝘁𝗵 𝗣𝗹𝗮𝗻 𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗡𝗲𝗱𝗲𝗿𝗹𝗮𝗻𝗱. 𝗣𝗹𝗮𝗻 𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗶𝘀 𝗳𝘂𝗻𝗱𝗿𝗮𝗶𝘀𝗶𝗻𝗴 𝗳𝗼𝗿 𝗖𝗵𝗶𝗹𝗱 𝗖𝗲𝗻𝘁𝗲𝗿𝗲𝗱 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝗽𝗿𝗼𝗴𝗿𝗮𝗺𝘀 𝗮𝗻𝗱 𝗳𝗼𝗿 𝘁𝗮𝗶𝗹𝗼𝗿𝗲𝗱 𝗽𝗿𝗼𝗷𝗲𝗰𝘁𝘀 𝗮𝗶𝗺𝗶𝗻𝗴 𝗮𝘁 𝗰𝗵𝗶𝗹𝗱 𝗿𝗶𝗴𝗵𝘁𝘀 𝗮𝗻𝗱 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁. Promising "Girls first. The smartest investment" to sponsors and partners, Plan believes that investing in protection, education and (economic) empowerment of girls and female adolescents offers sustainable solutions to end poverty. Plan International Nederland raises well over $50M funding annually, working on projects in all continents through the Plan International network. Plan employs 80 professionals in The Netherlands.𝗞𝗲𝘆 𝗮𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁:Developed a new brand positioning and business strategy with focus on product innovation, online and social media channel marketing and event based fundraising. Thuis resulted in 3 years of income growth in an extremely competitive non-profit fundraising market. 𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀:• Implementation of a new online and social media strategy• Reaching best in class online donor environment and social media interaction• Created and launched new awareness campaigns and fundraising events• Drafted a future roadmap to organize innovation through external ventures and incubator• Repositioned Plan brand into a Girls First empowerment brand• Improved brand equity• Restructured organization, saving 20% headcount, while improving output• PWC Transparency Award for 2014/2015 annual reporting Plan Nederland

Amsterdam Area, Netherlands

𝗖𝗵𝗶𝗲𝗳 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲 𝗢𝗳𝗳𝗶𝗰𝗲𝗿, 𝗹𝗲𝗮𝗱𝗶𝗻𝗴 𝘁𝗵𝗶𝘀 𝗶𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗮𝗻𝗱 𝗱𝗲𝘀𝗶𝗴𝗻 𝗮𝗴𝗲𝗻𝗰𝘆 (𝗽𝗮𝗿𝘁 𝗼𝗳 𝗪𝗣𝗣) 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗮 𝗱𝗶𝗳𝗳𝗶𝗰𝘂𝗹𝘁 𝗽𝗲𝗿𝗶𝗼𝗱 𝗼𝗳 𝗲𝗰𝗼𝗻𝗼𝗺𝗶𝗰 𝘁𝘂𝗿𝗺𝗼𝗶𝗹 𝗮𝗻𝗱 𝗱𝗲𝗰𝗿𝗲𝗮𝘀𝗶𝗻𝗴 𝗰𝗹𝗶𝗲𝗻𝘁 𝘀𝗽𝗲𝗻𝗱𝗶𝗻𝗴. Implemented an agency contingency plan involving restructuring and cost savings. Brought back sense of entrepreneurship and focus on new business development. Managed a client portfolio in financial services and retail (FBTO, Centraal Beheer, Jumbo, NUON)𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀: • Restructured agency, implementing a 15% cost savings program• Successfully launched new low cost design business unit - Studio Groundfloor• Increased strategic competencies on retail format design

Prague, Czechia

𝗩𝗶𝗰𝗲 𝗽𝗿𝗲𝘀𝗶𝗱𝗲𝗻𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗦𝘁𝗼𝗿𝗲 𝗙𝗼𝗿𝗺𝗮𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 (𝗖𝗠𝗢 𝗮𝗻𝗱 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲 𝘁𝗲𝗮𝗺 𝗺𝗲𝗺𝗯𝗲𝗿).Albert has been the leading food retail brand of Ahold Delhaize in Czech Republic, at that time operating 275 stores and employing 14000 people and ranking second in a highly competitive retail market with many international players.𝗞𝗲𝘆 𝗮𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁:Executed the rebranding of two existing brands (Hypernova and Albert) into one multi-format retail brand: Albert supermarkets and hypermarkets. Launched a new retail visual identity and a completely new compact hypermarket format that are still proving to be successful today in terms of growth, market leadership and income generation.𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀:• Introduced a new pricing & promotion strategy• Repositioned the private label brands and built a 3-tier 2000 SKU portfolio• Opened and reformatted a large number of stores• Implemented cost efficiency and organizational redesign program, enabling stronger focus on price perception, promotional effectiveness, brand equity and customer loyalty• Award winning marketing communications (EFFIE award)

Netherlands

Executive team member. Initiated a revitalization program for the Citroen dealers in The Netherlands, growing both image and profitability. Realized substantial growth from #11 to #6 market ranking. Introduced a new promotional strategy and product range for B2B channels. Responsible for market launch planning. Achieved 100% ISO certification for the dealer network through intense customer satisfaction and quality program. Frequent alignment with PSA headquarters. Responsible for channel management, retail and fleet sales operations, supply chain, business management and used car program. P&L accountable.

Netherlands

Executive team member. Managed brand revitalization program; introduced new brand positioning model, innovative award winnning marketing communications strategy and online activation platform for new model introductions. Developed local marketing support unit for dealer channel. Created multi disciplined brand team in close cooparation with agencies. Accountable for market share, pricing, new car sales profit contribution, brand image and loyalty. Market share doubled over 6 years time.

Varese Area, Italy

Started as European product manager for freestanding refrigeration products, appointed product director shortly after. Steering product development and launch strategy for new double door refrigerator concept in Europe for Whirlpool, Bauknecht and Ignis brands. Member of the Bauknecht taskforce Stuttgart to reposition the brand and create a multibranded sales-force in Germany. Co-created an environmental friendly product platform strategy. Responsible for pricing and value chain strategy alignment with local sales and marketing teams in European subsidiaries.

Strategic Management For Leaders

Executive Leadership course for NGO leaders from around the world, focusing on increasing effectiveness in working with trustees.

Commissarissencyclus / Supervisory Board - Non-Executive Course

Executive Education, Digital Marketing Strategies

Change Management

Post Academic Course / Management Academy, in cooperation with the University of Groningen and the University of Maastricht

Bachelor Of Business Administration - Bba, Management / Marketing / Economics

Hogeschool voor Economische Studies - HES Amsterdam, now part of the University for Applied Sciences Amsterdam

Education record