Director Of Category Management & Shopper Insights
May 2017 - Sep 2023
AeroLeads people directory · profile
Robert Steed Email & Phone Number
Category Leadership / Sales & Shopper Marketing Strategies / Data & Research Analysis & Strategy
2 work emails found
@churchdwight.com
1 phone found area 224
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 86%
Role
Category Leadership / Sales & Shopper Marketing Strategies / Data & Research Analysis & Strategy
Location
Homer, Alaska, United States
Who is Robert Steed? Overview
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Quick answer
Robert Steed is listed as Category Leadership / Sales & Shopper Marketing Strategies / Data & Research Analysis & Strategy based in Homer, Alaska, United States. AeroLeads shows a work email signal at churchdwight.com, phone signal with area code 224, and a matched LinkedIn profile for Robert Steed.
Robert Steed previously worked as Director of Category Management & Shopper Insights at Church & Dwight Co., Inc. and Business Owner/Founder at Noble Solutions Llc. Robert Steed holds Bachelor’S Degree, Marketing/Marketing Management, General from Oregon State University.
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{first}.{last}@churchdwight.com
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Profile bio
About Robert Steed
I am a Food and Beverage professional with extensive sales, business development, and category management experience through my career with ConAgra Foods, PepsiCo, and Kraft Foods. I have consultative & selling experience across grocery channels and with food service businesses. Some of the retailers and sales teams I have partnered with include Wal-Mart, Kroger, Dollar General, 7-Eleven, HEB, Publix,Target, and McDonald's. My expertise is in developing and activating insights-driven strategic selling platforms/presentations leveraging consumer research, shopper insights, and data analysis.My successful retail activation include department/category/brand initiatives that include new item introductions, category seasonal selling objectives, assortment and shelving recommendations, SKU rationalization processes, aisle & department layout, meal solutions, strategies for limiting out-of-stocks, creating new categories, and merchandising/shopper marketing solutions across the shopper path. I have extensive experience working with syndicated, store level, and loyalty card sales data, panel data to the panelist level, and meals diary data. I also have experience with consumer and shopper research projects including store level research, focus groups, surveys, marketing mixes, and CDT structures.
Listed skills include Management, Leadership, Customer Insight, Consumer Products, and 28 others.
10 roles
Robert Steed work experience
A career timeline built from the work history available for this profile.
Business Owner/Founder
- Consulting on Best-In-Class Category Management and Shopper Marketing strategies and solutions.
- Analyze multiple data sets to derive actionable insights.
- Align consumer and shopper market research plans to sales, category, and shopper marketing strategy and activation.
- Develop go-to-market sales presentations, scorecards, and tools.
- Support new item strategy for product innovation into Frozen Foods category.
Mar 2016 - May 2017
Director Of Category Strategy – Selling Platforms
Developed several of ConAgra Foods selling platforms leveraging both consumer/shopper insights and sales data analytics. “Owning Occasions” leveraged point of sale data, meal diary data, and shopper/consumer market research to position household eating occasions as you would a category and develop growth strategies against each occasion. The “Owning.
Nov 2011 - Feb 2016
Director Of Category Strategy – Conagra Foods Branded Portfolio
Managed all Category Leadership HQ functions that included developing category MAPS recommendations across grocery channels, creating selling presentations against MAPS initiatives, developing and assisting with category sales presentations, and managing Acosta relationship in providing Category Management expertise with smaller retail customers.Created.
May 2008 - Nov 2011
Director Of Category Leadership – Kroger Team
While in my role as Director of Category Strategy for the branded portfolio I was asked to lead negotiations for signing ConAgra Foods contract with dunnhumby USA. In addition to the contract I also managed the Kroger category leadership group, the Kroger dunnhumby analytics group, and a headquarter dunnhumby analytics group. The analytics teams were.
Mar 2007 - May 2008
Director Of Category Leadership
Combined and managed Category Leadership/Management teams for ConAgra Foods Grocery and Refrigerated headquarter divisions after closing the Irvine, California offices.Led “Ready Set Grow” platform with Cannondale to analyze and develop category merchandising, assortment, pricing, and shelving recommendations across ConAgra Foods portfolio.Scoped out and.
Jan 2006 - May 2008
Director Of Sales - Target/Kmart
Managed Target/Kmart Customer Business Team sales objectives against business exceeding $100MM.Led ConAgra Foods addition to Target’s “Focus Vendor” program that managed their transition to SAP.Penetrated Target Sales leadership with insights driven growth opportunities by operating division. Results included:45% growth for Banquet and Marie Callender’s.
Jan 2005 - Jan 2006
Director Of Category Development - Frozen Foods Group
Managed Category Development for ConAgra Foods $2.2B Frozen Food operating division. Responsibility included the development of distribution objectives, core strategies, and brand initiatives; and working with ConAgra Foods sales team’s category management on training and execution of these objectives.Received ConAgra Frozen Foods Division 2003 “Platinum.
Jan 2003 - Jan 2005
Consumer & Category Insights Manager
Developed Customer and Consumer Insights Selling Presentations for PepsiCo’s Top Customers.Received PepsiCo’s “Chairman’s Award” for work in development and implementation of PepsiCo “Shopper Insights” Tool, including insights and presentation development, tool deployment, and field sales training. Created PepsiCo’s “Breakfast Occasion” selling strategy.
May 2000 - Jan 2003
Regional Category Planner
- Region Business Planner - Dallas Region; Dallas, TX February 1999 - May 2000
- Managed $270MM in sales and $22.1M in trade for the Kraft Foods Cheese/Dry Grocery and Coffee Divisions.
- Developed and negotiated regions specific programming for Natural Cheese Category resulting in 30% growth increase in volume versus the previous year. Retail Sales Manager - Seattle Region; Missoula, MT December 1997.
- Direct management responsibilities for ten retail sales representatives and eight sales merchandisers.
- Created and implemented retail “Category Spotlight” and sales quota program to maximize promotional results on major retail initiatives.Customer Category Manager; Portland, OR December 1995 - November 1997
- Responsible for $4MM business across Kraft Foods Cheese and Kraft Dry Grocery Categories to United Grocers.
Dec 1992 - May 2000
1 education record
Robert Steed education
-
Oregon State University
FAQ
Frequently asked questions about Robert Steed
Quick answers generated from the profile data available on this page.
What is Robert Steed's role at their current company?
Robert Steed is listed as Category Leadership / Sales & Shopper Marketing Strategies / Data & Research Analysis & Strategy.
What is Robert Steed's email address?
AeroLeads has found 2 work email signals at @churchdwight.com for Robert Steed.
What is Robert Steed's phone number?
AeroLeads has found 1 phone signal(s) with area code 224 for Robert Steed.
Where is Robert Steed based?
Robert Steed is based in Homer, Alaska, United States.
What companies has Robert Steed worked for?
Robert Steed has worked for Church & Dwight Co., Inc., Noble Solutions Llc, Conagra Foods, Pepsico, and Kraft Foods.
How can I contact Robert Steed?
You can use AeroLeads to view verified contact signals for Robert Steed, including work email, phone, and LinkedIn data when available.
What schools did Robert Steed attend?
Robert Steed holds Bachelor’S Degree, Marketing/Marketing Management, General from Oregon State University.
What skills is Robert Steed known for?
Robert Steed is listed with skills including Management, Leadership, Customer Insight, Consumer Products, Shopper Marketing, Iri, Strategy, and Marketing Strategy.
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