Robert Froehlich

Robert Froehlich Email and Phone Number

CPG Storyteller | Sales Team Leader | Proud Girl Dad @ Catalina USA
st. petersburg, florida, united states
Robert Froehlich's Location
Greater Tampa Bay Area, United States
Robert Froehlich's Contact Details

Robert Froehlich work email

Robert Froehlich personal email

About Robert Froehlich

As a seasoned sales team leader, my approach is defined by a unique blend of creativity, strategic acumen, and empathetic leadership. My career began in a dynamic and highly regulated environment of a multi-billion-dollar CPG company, where I learned the importance of attention to detail and the processes that drive repeatable success. Since then, my passion for strategic planning only continues to grow. I thrive on dissecting complex problems, anticipating potential challenges, and preparing for tough questions.A significant aspect of my daily work involves motivating and coaching high performing senior sales professionals. By instilling a servant leadership philosophy that marries broad-scale strategic thinking with a laser focus on detail, I aim to sculpt a team that excels in every aspect of the sales process.At home, I am blessed to be a father to two incredible daughters and a husband to a brilliant wife, each of whom inspire me every day with their intelligence, work ethic, and razor-sharp wit.

Robert Froehlich's Current Company Details
Catalina USA

Catalina Usa

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CPG Storyteller | Sales Team Leader | Proud Girl Dad
st. petersburg, florida, united states
Employees:
932
Robert Froehlich Work Experience Details
  • Catalina Usa
    Group Director, Cpg Omni-Channel Solutions
    Catalina Usa May 2022 - Present
    Greater Tampa Bay Area
  • Catalina Usa
    Group Director, Brand Development
    Catalina Usa Jan 2019 - May 2022
    Tampa/St. Petersburg, Florida Area
  • Catalina Usa
    Executive Director, Brand Development
    Catalina Usa Jan 2017 - Dec 2018
    Tampa/St. Petersburg, Florida Area
  • Catalina Usa
    Senior Director, Brand Development
    Catalina Usa Dec 2014 - Dec 2016
    Tampa/St. Petersburg, Florida Area
  • Catalina Usa
    Director, Brand Development
    Catalina Usa Mar 2012 - Nov 2014
    Tampa/St. Petersburg, Florida Area
    - Cultivate strategic long-term consultative relationships with brand marketers from multiple Fortune 500 CPG companies by making use of Catalina's pioneering in and out-of-store precision brand building marketing platforms- Leverage the world's largest, transaction-level, shopper-data warehouse to identify and apply relevant and powerful shopper insights to create customized, measurable campaigns that motivate high-value consumers to try new products, increase consumption and stay loyal to brands
  • Altria
    Manager, National Sales Merchandising
    Altria May 2010 - Mar 2012
    Richmond, Virginia Area
    - Analyzed brand performance, competitive marketing strategies, and evolving consumer preferences to build national trade marketing programs that maximized return on investment for Philip Morris USA and US Smokeless Tobacco Brands, Inc.- Identified and championed the elimination of ineffective trade programs and designed pay-for-performance trade program incentives resulting in enhanced customer partnerships, streamlined field sales execution and projected annual revenue growth and cost savings for US Smokeless Tobacco Brands, Inc.
  • Altria
    Unit Manager- Altria Sales & Distribution
    Altria Mar 2006 - Apr 2010
    New York, Ny
    - Trained, lead, and motivated a team of six sales representatives to achieve broad acceptance of new brands and trade programs and attained consistent market share growth in ~800 retail accounts, representing $23MM in annual sales revenue- Selected to represent the field sales organization on a cross-functional team charged with building comprehensive category management systems infrastructure to support all levels of the national field sales force in analyzing market data, recognizing business opportunities, identifying optimal solutions and creating high-impact sales presentations
  • Altria
    Sales Development Associate- Field Sales Force
    Altria Jan 2005 - Mar 2006
    Burlington, Vermont Area
    - Developed and executed strategic business plans while managing a regional chain of convenience stores and multi-state wholesale distributor- Demonstrated the ability to identify talent and develop effective training plans to build selling capabilities and strengthen the strategic thinking skills of both new and tenured sales representatives
  • Altria
    Territory Sales Manager- Field Sales Force
    Altria Jul 2003 - Jan 2005
    Burlington, Vermont Area
    - Sold and executed trade marketing programs, new brands and promotions in ~140 independent and chain retail accounts by prioritizing business initiatives and developing sound action plans- Analyzed quantitative and qualitative market information to identify territory and account growth opportunities and determined local strategies to improve volume and market share performance by advising retailers on profitability, presence and promotion of Philip Morris USA products

Robert Froehlich Skills

Trade Marketing Consumer Products Merchandising Shopper Marketing Key Account Development Solution Selling Brand Management Consumer Insights Category Management Brand Development

Robert Froehlich Education Details

Frequently Asked Questions about Robert Froehlich

What company does Robert Froehlich work for?

Robert Froehlich works for Catalina Usa

What is Robert Froehlich's role at the current company?

Robert Froehlich's current role is CPG Storyteller | Sales Team Leader | Proud Girl Dad.

What is Robert Froehlich's email address?

Robert Froehlich's email address is rd****@****aol.com

What schools did Robert Froehlich attend?

Robert Froehlich attended Syracuse University - Martin J. Whitman School Of Management.

What skills is Robert Froehlich known for?

Robert Froehlich has skills like Trade Marketing, Consumer Products, Merchandising, Shopper Marketing, Key Account Development, Solution Selling, Brand Management, Consumer Insights, Category Management, Brand Development.

Who are Robert Froehlich's colleagues?

Robert Froehlich's colleagues are Marjorie Homstol, Vivian Xie, Carolyn Scondras, Julie Diano, David Whitmore, Marc Vimeux, Laurent Labat.

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