Robert Froehlich Email & Phone Number

Greater Tampa Bay Area

Tampa/St. Petersburg, Florida Area

Tampa/St. Petersburg, Florida Area

Tampa/St. Petersburg, Florida Area

Tampa/St. Petersburg, Florida Area

- Cultivate strategic long-term consultative relationships with brand marketers from multiple Fortune 500 CPG companies by making use of Catalina's pioneering in and out-of-store precision brand building marketing platforms- Leverage the world's largest, transaction-level, shopper-data warehouse to identify and apply relevant and powerful shopper insights to create customized, measurable campaigns that motivate high-value consumers to try new products, increase consumption and stay loyal to brands

Richmond, Virginia Area

- Analyzed brand performance, competitive marketing strategies, and evolving consumer preferences to build national trade marketing programs that maximized return on investment for Philip Morris USA and US Smokeless Tobacco Brands, Inc.- Identified and championed the elimination of ineffective trade programs and designed pay-for-performance trade program incentives resulting in enhanced customer partnerships, streamlined field sales execution and projected annual revenue growth and cost savings for US Smokeless Tobacco Brands, Inc.

New York, Ny

- Trained, lead, and motivated a team of six sales representatives to achieve broad acceptance of new brands and trade programs and attained consistent market share growth in ~800 retail accounts, representing $23MM in annual sales revenue- Selected to represent the field sales organization on a cross-functional team charged with building comprehensive category management systems infrastructure to support all levels of the national field sales force in analyzing market data, recognizing business opportunities, identifying optimal solutions and creating high-impact sales presentations

Burlington, Vermont Area

- Developed and executed strategic business plans while managing a regional chain of convenience stores and multi-state wholesale distributor- Demonstrated the ability to identify talent and develop effective training plans to build selling capabilities and strengthen the strategic thinking skills of both new and tenured sales representatives

Burlington, Vermont Area

- Sold and executed trade marketing programs, new brands and promotions in ~140 independent and chain retail accounts by prioritizing business initiatives and developing sound action plans- Analyzed quantitative and qualitative market information to identify territory and account growth opportunities and determined local strategies to improve volume and market share performance by advising retailers on profitability, presence and promotion of Philip Morris USA products