Robert Garman Email & Phone Number

Recruited, interviewed, hired, trained, and managed Field Coordinator workforce of approximately 40 part-time employees in NJ, Eastern PA,; Contracted, set up, and executed 200 events per year in territory adding 29,000 adults to our potential customer database (exceeding goal.)Identified new promotional/event activities that supported the strategy and objectives of the brands (Copenhagen and Skoal.) Carried out all administrative and office support functions necessary to ensure effective management of Field Coordinators and superior event execution.Directed event planning and execution, applying in depth event marketing and territory knowledge.Coordinated high level negotiations on national, regional, and local levels (Live Nation, regional and local event promoters.)Managed a $500,000 Field Expense budget annually.Consistently delivered solutions to achieve market penetration and increase profits. Strong relationship management skills with all levels including promoters, retailers, employees, executives, and customers.

Assisted building sales by implementing sales programs, utilizing tools, managing resources, and establishing positive retailer/chain/distributor relationships.Developed and expanded product presence and retail sales by utilizing category management and customer incentive programs.Implemented and maintained sales development business plans to increase product volume.Planned and coordinated marketing events and activities for brand awareness.Responsible for developing solutions for brand image and managing territory.Developed strategies for positioning brands such as Copenhagen, Skoal, and Rooster.

Planned and coordinated marketing events and activities for brand awarenessResponsible for developing solutions for brand image and managing territoryDeveloped strategies for positioning brands such as Copenhagen, Skoal, and Rooster

Assist building sales by implementing sales programs, utilizing tools, managing resources, and establishing positive retailer/chain/distributor relationshipsDeveloped and expanded product presence and retail sales by utilizing category management and customer incentive programsImplemented and maintained sales development business plans to increase product volume

Bs, Criminal Justice

Aas, Criminal Justice

B.S, Criminal Justice