Building a brand is a strategy in support of building a business. Successful brands give you a spotlight in a crowd and become "trustmarks" for business. All components of marketing, including performance marketing, work best when done on behalf of a brand. Rob Glen is a marketing & agency executive dedicated to providing high-impact consulting partnership services to build that brand and the activation programs to bring the brand to life. Expertise:a) insightful brand marketing strategies and data-driven delivery plans built for the digital economy b) business building activation plans to drive accelerated and enduring organic and new revenue growth through powerful integration with stakeholder and partner teams. Industry Experience:a) expertise developed within both corporate and agency worlds, managing fast-paced, highly competitive, complex environments, bringing order to chaos via disruptive and integrated marketing strategy and delivery.b) relevant industry experience within enterprise software technologies/ SaaS solutions; digital transformation for global enterprise; marketing services agency operations and business development.