Robert May Email & Phone Number

London, Gb

London, London, Gb

London, London, Gb

London, London, Gb

London, England, Gb

Responsible for team of 70 between London and Paris and full marketing mix across 13 countries including PPC, SEO, display, partnerships, affiliates, CRM, insight, PR, social, content, TV, radio, OOH, brand, creative, production.Re-positioned brand, re-structured team and agencies, launched loyalty scheme and developed new customer segmentation. Drove significant increase in efficiency of digital and TV spend and double digit increases in market share and brand consideration. Closely working with product, engineering, trading and customer service teams to ensure a consistent end to end customer experience.

London, England, Gb

Full P&L responsibility for English speaking markets and team of 30 across trading, digital and offline marketing, promotions/ pricing, analytics, loyalty, merchandising and content, PR and social, sales and partnerships.Balanced significant growth in customer acquisition with increases in loyalty metrics (frequency and AOV) with a focus on the mobile customer experience and integrated marketing communications. Accelerated revenue growth (double digit) in UK for two consecutive years. Ran strategic review for ROW countries leading to significant increases in profitability. Assisted with sale of Photobox to Private Equity.

London, England, Gb

Developed launch strategy into Europe’s second biggest betting market, Italy, including recruitment of employees and agencies in market. Analysis of investment in horse racing (highest revenue generating activity for the business) and development of new strategy.

Maidenhead, Berkshire, Gb

Responsible for full P&L and team of 45 across trading, brand marketing, channel strategy, PR, social, product development and all gaming verticals. Launched new brand strategy and company's first through the line campaign. Introduced new marketing agency structure across Rank Interactive. Project sponsor for multi-million pound development of new responsive desktop, mobile and tablet sites and new sportsbook trading system.Successfully reversed 5 years of brand revenue decline within first year and took loss making brand to break-even position. Achieved 40% annual increase in gaming revenue; 20% increase in sports stakes; 40% increase in registrations and 20% increase in customers. Worked closely through sale process of Blue Square to Betfair.

Watford, Hertfordshire, Gb

Sales and marketing consultant to the California State Lottery and commercial lead (marketing, e-commerce, insight and retail strategy) in bidding for further consultancy and operations contracts across the U.S.A.

Watford, Hertfordshire, Gb

Responsible for delivering revenue targets for 2nd largest FMCG brand in the UK (annual sales £1 Billion +). Full P&L and marketing mix responsibility including category strategy (range, supply chain, website and in store merchandising across 28,000 retailers, pricing, new product development) and marketing communications annual budget ownership in excess of £10m. Achieved 10% year on year growth (5% ahead of budget).

Watford, Hertfordshire, Gb

Full P&L responsibility for Lotto and EuroMillions brands across retail and interactive channels including management of creative, planning and buying agency relationships and responsibility for delivering through the line advertising communications. £30m + budget. Development of integrated National Lottery brand strategy and annual marketing plan. Beat annual budget by 6%.

Watford, Hertfordshire, Gb

Implemented new growth strategy at key stage of national-lottery.co.uk's evolution in order to reverse a slowdown in revenue growth. Increased annual growth to 28% (£97m) in 2007/8 and 31% (£130m) in 2008/9. Successfully re-launched this high profile E-Commerce website in March 2009 (top 5 most visited e-commerce site in U.K.) . Responsible for team of 13 and budget of £10m+ to drive revenue growth through interactive channels (Internet, iTV and mobile). Development of customer acquisition strategy, including negotiation with media owners and management of online agencies. Implementation of new customer segmentation model to drive a Customer Relationship Management programme for 5 million registered customers. Delivered a new dynamic KPI reporting tool. Responsible for interactive game development and category strategy for online Instant Win Game portfolio. Development of channel strategy, including integration of retail and interactive one-to-one/ direct communications through introduction of ‘loyalty’ card.

Watford, Hertfordshire, Gb

Member of the senior team that planned, wrote, presented and won the 3rd lottery licence bid from 2009-2019. Directly responsible for the development of the commercial roadmap through to 2019 covering all multi-channel, product and marketing initiatives. Matrix management of multi-disciplinary team across finance, technology and commercial functions. Lead negotiator for key commercial partnerships.

Master Of Arts (M.A.), English Literature

Master Of Arts (M.A.), Management