Rob Matthews Email and Phone Number

Working in Qantas Loyalty’s New Ventures squad as the program design manager. Designing CVP offerings across Insurance, Financial Services, 2 member engagement apps and innovation (new ventures). Design the campaign roadmap strategy which fits into the wider strategy of the business. Management of/influencing cross functional teams in commercial, analytics, marketing, sales and digital to design campaigns/initiatives that are commercially sound, attractive and engage customers in the wider Qantas ecosystem.• Key member of the core team launching 2 insurance businesses as the owner of CVP (Customer value proposition). • Drive and Manage efficient CPA (Cost per acquisition) spend across 5 businesses and 2 apps. (Budget of >$50m annually)• Innovate initiatives that utilize QFF points to grow sales/engage/retain/elicit loyalty in our members at each stage of their Qantas lifecycle. (Driven over $2.5m incremental Ebit Q1 FY21)• Financial analysis, financial modelling and data analysis in order to identify growth and engagement initiatives in line with wider group strategy.• "Sell"/pitch ideas to wider leadership team/CEO in roadmap sessions under the Agile framework in order to be allocated cross functional resources to execute initiatives.• Hack the customer journey in order to discover areas/core groups of customers that respond positively to higher frequency interactions/investment to drive favourable commercial outcomes

Working within Vodafone Australia's Customer lifetime value squad as the Planning Manager, leading and mentoring 3 insights analysts, a campaign analyst, a marketing manager and influential in crafting conversations between customers and our CX touchpoints.• Creation/Execution of retention strategy (~1million active customers)• Owner of retention, re-contract, product up-sell and additional services (value and volume) KPI’s• Design and Implementation of a mass 1 to 1 personalized marketing strategy (Next best offer/Next best action) NBO and NBA Reduced churn by 4% monthly equating to > $2.5m Ebit annually and upsell initiatives contributed >$5m• AI/Machine Learning - Implementation of propensity models for right time/right offer targeting (SQL (Teradata), SAS EG, SAS EM) to reduce churn/promote upsell• Development of profitable commercial experiments (test and learn)

Working within Vodafone Australia's Customer lifetime value squad as the senior customer insight analyst. Working with large datasets using SAS EG, SAS EM and Teradata to bring to life the different type of customers engaging with Vodafone. Mapping their lifecycle, potential product pathways, likely "Moments of truth" and therefore informing the communication strategy. All this with a view to reducing churn, increased engagement with the product, revenue generation and cross-sell.• Champion the customer and elicit buy-in from cross-functional leadership on actioning projects that seek to inform how, when and with what to communicate with our potential/current customers.• Creation of customer segments with sub-group descriptions to inform contact strategy (k-means, SAS, Teradata)• Strong stakeholder management skills with an ability to translate analytics into business solutions • Propose actions to improve campaign targeting through the promotion of campaign sampling and analysis methodologies – for example, the use of analytical models and the design of statistical tests using SAS EG and SAS EM• Develop an ongoing suite of analytical models for understanding, describing, and predicting customer behavior using SAS EG and SAS EM

Working in Vodafone UK's B2B squad as the Senior Commercial Analyst designing and negotiating ad-hoc deals with SME/Corporate partners. Using SQL to extract and manipulate large datasets to ascertain customer lifetime value/future behaviour to better inform deal investment and therefore ROI.- Challenge Cost Per Acquisition/Retention budget restrictions to optimise CLV- 1st line support on all Excel, Oracle and SQL issues- Financial Models for business cases/commercial outcomes (ROI, EBIT, GM, volume uplifts, churn reduction) on a deal by deal basis.- Creation of and presentation of weekly/monthly performance dashboards against KPIs for global leadership team. (SQL, Crystal Reports)- Forecasting sales and retention performance.