Robert Herta, Mba

Robert Herta, Mba Email and Phone Number

President/CEO at Herta Communications + Marketing @ Herta Communications + Marketing
northville, michigan, united states
Robert Herta, Mba's Location
Detroit Metropolitan Area, United States
Robert Herta, Mba's Contact Details

Robert Herta, Mba work email

Robert Herta, Mba personal email

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About Robert Herta, Mba

I am an award-winning global communications and marketing senior adviser experienced in leading world-class programs for Fortune 500 companies, startups and non-profits in multiple industries. My diverse team and I specialize in advising CEOs and boards, providing direct support to the C-suite and connecting global audiences with easy to understand messaging. I have led strategic communications planning and activation across regions, business units, functions and cultures for major transformation initiatives that drive for improved business results. I am a trained lead spokesperson who excels in digital, social media, traditional media, print and video integration.EXPERTISE— Message + Channel AlignmentIs your company’s narrative consistent and connected across all your marketing and communication channels? Is the story real and driving the correct results? Using a seven-step approach, my team and I objectively evaluate the alignment between your organization’s goals and your communications. We look strategically at key audiences, assess communication channels, analyze research, prioritize “hot” areas and develop actionable plans to drive alignment and the right results.— Strategic Communications Planning + ActivationDo you need to reach multiple audiences with a focused message at a specific time? I’ll help you develop a comprehensive plan of action and timeline with measures that align with your business needs. I take an integrated approach to identify the important people, groups and organizations to get there with easy to understand messaging. — Corporate Communications SupportAre you short staffed and need temporary or long-term communications resources? My team is turnkey and experienced with companies of all sizes as both strategic advisors and roll-up our sleeves team members. We’ve seamlessly supported senior leaders and global business units as an extension of the Communications team.

Robert Herta, Mba's Current Company Details
Herta Communications + Marketing

Herta Communications + Marketing

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President/CEO at Herta Communications + Marketing
northville, michigan, united states
Website:
hertallc.com
Employees:
2
Robert Herta, Mba Work Experience Details
  • Herta Communications + Marketing
    President/Ceo
    Herta Communications + Marketing 2014 - Present
    Greater Detroit Area
  • Kellogg Company
    Strategic Communications Consultant
    Kellogg Company 2015 - 2017
    Battle Creek, Michigan
    • Led the strategic communications planning and implementation for the company’s largest ever Global Supply Chain information technology launch targeting customers, employees and suppliers across regions, business units, functions and cultures.
  • Meritor
    Director, Corporate And Digital Communications & Global Brand Management
    Meritor 2013 - 2014
    Troy, Michigan
    • Led the competitive analysis, strategic planning, resourcing and entry in social media that quickly outpaced competitors with several thousand likes and followers on Facebook, Twitter, LinkedIn, YouTube and Google+.• Led global branding council that drove company-wide engagement on branding, digital strategy integration, message alignment, editorial calendaring and understanding of Google Analytics and Hootsuite Analytics.
  • Meritor
    Director Of Corporate Communications & Media Relations
    Meritor 2011 - 2013
    Troy, Michigan
    • Advised CEO, CFO, Treasurer, Controller and other senior leaders on the development of strategic communication plans and messaging for major global internal and external announcements.• Led global communications team and designated as lead media spokesperson for quarterly earnings announcements, product launches, turnaround initiatives, divestitures, restructuring and crisis issues.
  • General Motors
    Communications Manager, Global Product & Technology
    General Motors 2009 - 2011
    Detroit, Warren, Milford, Pontiac And Grand Blanc, Michigan
    • Strategic advisor to Executive Vice President of Vehicle Development, Vice Chairman and 10 Vice Presidents in building employee communications, trust and morale in Global Product Development, Engineering, Design, Quality and R&D.• Coached and counseled senior executives on how to effectively lead employee town halls, all people meetings, global webcasts/broadcasts, diagonal slice meetings and electronic communications.
  • General Motors
    Manager, Global Auto Shows & Events
    General Motors 2007 - 2009
    Detroit, Michigan
    • Managed the planning for 25 new product world premieres that dominated news coverage. Partnered with multiple suppliers and teams to meet tight performance targets within a $10M annual budget.• Established strong working relationships with journalists and social media, managed interviews, media tours and backgrounders that resulted in positive news during a period of intense scrutiny of the business.
  • General Motors De Mexico
    Head Of Communications For Gm De Mexico
    General Motors De Mexico 2006 - 2007
    Mexico City Area, Mexico
    • Reported to President while leading the Communications department (13 professionals) in a significant culture change, restructuring of resources and strategies to align with business needs in Mexico and North America.• Connected communication plans with corporate and business priorities while implementing comprehensive improvements for strategic planning, media relations, product launches and executive communications.
  • General Motors Corporation
    Communications Manager, Global Human Resources
    General Motors Corporation 2004 - 2006
    Detroit, Michigan
    • Provided direct support to Senior VP of Global HR for internal/external communications planning related to turnaround initiatives, including workforce reductions, pension benefit changes, compensation and policies. • Protected GM’s image and reputation as lead media spokesperson for two major employee separation programs while maintaining the dignity and respect of impacted individuals.
  • Onstar
    Onstar Senior Manager, Communications
    Onstar 2002 - 2004
    • Collaborated with marketing team to create a comprehensive branding and communications program that gained more than 100 million media mentions, pop culture references and recognition awards. • Positioned OnStar as a leader of in-vehicle life-saving technology with “real-life” subscriber stories to launch Advanced Automatic Crash Notification (AACN) and Good Samaritan collaborations at national press events.• Aligned agency resources with OnStar’s business plan and individual staff performance objectives.
  • General Motors Corporation
    Manager, Global & Leadership Communications
    General Motors Corporation 1999 - 2002
    Detroit, Michigan
    • Partnered with colleagues in North America, Europe, Asia-Pacific and Latin America to drive understanding and support for organizational direction and build relationships and infrastructure for a global network. • Managed planning for CEO Senior Automotive Leadership meetings and follow-up leadership communications. • Supervised editor and led global editorial board to improve GM’s intranet and International Newsline.
  • General Motors Powertrain
    Manager, Internal Communications
    General Motors Powertrain 1996 - 1999
    Pontiac, Michigan
    • Developed and implemented a major internal communications improvement process and culture change across 22 manufacturing sites. Recruited, trained and managed 21 plant communicators.• Partnered with plant leadership teams (union and management), manufacturing, labor relations, safety, quality and others to develop local strategic communication plans with measurable targets.
  • Michigan Community Vna
    Manager Of Public Relations
    Michigan Community Vna 1987 - 1996
    Detroit, Michigan
    • Established a progressive communications department that was identified as an integral contributor to the overall corporate strategic plan.• Strategically placed thousands of news and feature stories in the media.• Produced proactive media campaigns, video productions, annual reports, employee newsletters and advertising for product launches, strategic alliances, special events and corporate identity programs.
  • Automotive Industry Action Group (Aiag)
    Communications Specialist & Editor Of Industry Actionline
    Automotive Industry Action Group (Aiag) 1985 - 1987
    Greater Detroit Area
  • The Stroh Brewery Company
    Corporate Communications Intern
    The Stroh Brewery Company 1984 - 1985
    Greater Detroit Area

Robert Herta, Mba Skills

Corporate Communications Internal Communications Media Relations Strategic Communications Public Relations Marketing Communications Crisis Communications Press Releases Social Media Marketing Internal And External Communications Social Media Strategy Marketing Communication Training Leadership Newsletters Speech Writing Advertising Brand Management Integrated Marketing Messaging Strategic Planning Event Management Copywriting Management Editing Publications Marketing Strategy Spokesperson Corporate Social Responsibility Culture Change Team Management Journalism Reputation Management Communications Planning Program Management Publicity Crisis Management Content Development Web Content Social Media Outreach Message Development Facebook Creative Direction Product Launch Corporate Branding Digital Marketing Writing Public Speaking Financial Communications

Robert Herta, Mba Education Details

Frequently Asked Questions about Robert Herta, Mba

What company does Robert Herta, Mba work for?

Robert Herta, Mba works for Herta Communications + Marketing

What is Robert Herta, Mba's role at the current company?

Robert Herta, Mba's current role is President/CEO at Herta Communications + Marketing.

What is Robert Herta, Mba's email address?

Robert Herta, Mba's email address is ro****@****hoo.com

What is Robert Herta, Mba's direct phone number?

Robert Herta, Mba's direct phone number is (269) 961*****

What schools did Robert Herta, Mba attend?

Robert Herta, Mba attended University Of Detroit Mercy, University Of Detroit Mercy.

What are some of Robert Herta, Mba's interests?

Robert Herta, Mba has interest in Education.

What skills is Robert Herta, Mba known for?

Robert Herta, Mba has skills like Corporate Communications, Internal Communications, Media Relations, Strategic Communications, Public Relations, Marketing Communications, Crisis Communications, Press Releases, Social Media Marketing, Internal And External Communications, Social Media, Strategy.

Who are Robert Herta, Mba's colleagues?

Robert Herta, Mba's colleagues are Maxine Moore, Tom Pyden, Mark Schurman.

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