Robert Herta, Mba Email & Phone Number

Greater Detroit Area

Battle Creek, Michigan

• Led the strategic communications planning and implementation for the company’s largest ever Global Supply Chain information technology launch targeting customers, employees and suppliers across regions, business units, functions and cultures.

Troy, Michigan

• Led the competitive analysis, strategic planning, resourcing and entry in social media that quickly outpaced competitors with several thousand likes and followers on Facebook, Twitter, LinkedIn, YouTube and Google+.• Led global branding council that drove company-wide engagement on branding, digital strategy integration, message alignment, editorial calendaring and understanding of Google Analytics and Hootsuite Analytics.

Troy, Michigan

• Advised CEO, CFO, Treasurer, Controller and other senior leaders on the development of strategic communication plans and messaging for major global internal and external announcements.• Led global communications team and designated as lead media spokesperson for quarterly earnings announcements, product launches, turnaround initiatives, divestitures, restructuring and crisis issues.

Detroit, Warren, Milford, Pontiac And Grand Blanc, Michigan

• Strategic advisor to Executive Vice President of Vehicle Development, Vice Chairman and 10 Vice Presidents in building employee communications, trust and morale in Global Product Development, Engineering, Design, Quality and R&D.• Coached and counseled senior executives on how to effectively lead employee town halls, all people meetings, global webcasts/broadcasts, diagonal slice meetings and electronic communications.

Detroit, Michigan

• Managed the planning for 25 new product world premieres that dominated news coverage. Partnered with multiple suppliers and teams to meet tight performance targets within a $10M annual budget.• Established strong working relationships with journalists and social media, managed interviews, media tours and backgrounders that resulted in positive news during a period of intense scrutiny of the business.

Mexico City Area, Mexico

• Reported to President while leading the Communications department (13 professionals) in a significant culture change, restructuring of resources and strategies to align with business needs in Mexico and North America.• Connected communication plans with corporate and business priorities while implementing comprehensive improvements for strategic planning, media relations, product launches and executive communications.

Detroit, Michigan

• Provided direct support to Senior VP of Global HR for internal/external communications planning related to turnaround initiatives, including workforce reductions, pension benefit changes, compensation and policies. • Protected GM’s image and reputation as lead media spokesperson for two major employee separation programs while maintaining the dignity and respect of impacted individuals.

• Collaborated with marketing team to create a comprehensive branding and communications program that gained more than 100 million media mentions, pop culture references and recognition awards. • Positioned OnStar as a leader of in-vehicle life-saving technology with “real-life” subscriber stories to launch Advanced Automatic Crash Notification (AACN) and Good Samaritan collaborations at national press events.• Aligned agency resources with OnStar’s business plan and individual staff performance objectives.

Detroit, Michigan

• Partnered with colleagues in North America, Europe, Asia-Pacific and Latin America to drive understanding and support for organizational direction and build relationships and infrastructure for a global network. • Managed planning for CEO Senior Automotive Leadership meetings and follow-up leadership communications. • Supervised editor and led global editorial board to improve GM’s intranet and International Newsline.

Pontiac, Michigan

• Developed and implemented a major internal communications improvement process and culture change across 22 manufacturing sites. Recruited, trained and managed 21 plant communicators.• Partnered with plant leadership teams (union and management), manufacturing, labor relations, safety, quality and others to develop local strategic communication plans with measurable targets.

Detroit, Michigan

• Established a progressive communications department that was identified as an integral contributor to the overall corporate strategic plan.• Strategically placed thousands of news and feature stories in the media.• Produced proactive media campaigns, video productions, annual reports, employee newsletters and advertising for product launches, strategic alliances, special events and corporate identity programs.

Greater Detroit Area

Greater Detroit Area

Master Of Business Administration

Bachelor Of Arts