Leading the global marketing campaigns and communications strategy for Videndum Production & Imaging, home to some of the most recognised and respected brands in the motion picture, television production, and content creation industry, including Autocue, Autoscript, Gitzo, Joby, LowePro, Manfrotto, Sachtler, Savage, and Vinten.Driving the development and execution of integrated, content-led marketing campaigns that drive brand awareness, increase market share, and fuel growth across EMEA, APAC, and the Americas. As a key driver of Videndum’s global marketing vision, I manage cross-functional teams across product, brand, and channel marketing, ensuring cohesive brand messaging and product launches that resonate with both established and emerging markets.𝐊𝐞𝐲 𝐫𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬 𝐢𝐧𝐜𝐥𝐮𝐝𝐞:● Steering marketing strategies for both market-leading and challenger brands, delivering results that significantly enhance brand visibility and generate qualified leads.● Collaborating with global teams to launch innovative products, positioning brands as market leaders in the broadcast and media technology sectors.● Aligning marketing objectives with corporate sustainability goals, leveraging environmentally conscious strategies to reduce the carbon footprint of marketing operations.● Driving demand generation through digital and traditional channels, employing data analytics to optimize campaign performance and ROI.● Leading a talented team of marketing professionals, fostering a culture of creativity, innovation, and excellence in execution.Videndum Production Solutions is part of Videndum plc, a global leader in the supply of premium products and services to the broadcast, film, and media production industries.

Head of the marketing and communications team; development of brand and acquisition campaigns as well as directing the strategic development and growth of the brand.Lead the planning, creative development and implementation of integrated marketing across targeted media including TV, radio, local & national press and OOH. Implemented CRM to enable marketing automation, inbound content marketing and highly targeted email and direct marketing campaigns in addition to social media.Lead on selection of, briefing and liaison with creative agencies for PR, SEO, PPC (including programmatic and retargeting).

As the Global Marketing Director, I led the strategic direction and global marketing operations for Bowens International, a world leader in photographic and broadcast lighting equipment. I spearheaded initiatives that drove brand growth and market leadership across key regions, including the UK, USA, and China, while leading high-performing marketing teams to execute our vision.Key achievements include:● Strategic Leadership: Developed and led the global marketing strategy that strengthened Bowens' market position, significantly enhancing brand visibility and market share in competitive international markets.● Team Leadership: Directed and empowered cross-functional marketing teams, ensuring seamless execution across product marketing, brand development, and communications. Guiding teams to deliver impactful, data-driven campaigns and successful product launches.● New Product Development: Oversaw the global launch of innovative products by providing strategic direction on market research, positioning, and messaging. Collaborated with product teams to ensure a cohesive go-to-market strategy that aligned with business objectives.● Brand Communications: Set the vision for global advertising, PR, and merchandising campaigns, ensuring consistency across all markets while empowering regional teams to tailor strategies to local audiences.● Media Relations and Events: Directed media strategies and key relationships with international press, securing continuous positive coverage. Led the overall vision for global event participation, including product launches and exhibitions, focusing strongly on strategic partnerships and brand positioning.

Led the marketing and IT departments at Regis Group, overseeing strategic direction and team management across marketing, media, and IT functions. Focused on driving brand consistency and operational efficiency while managing cross-functional teams.Key responsibilities included:● Leadership and Strategy: Directed the development and execution of marketing strategies that aligned with business objectives, while managing P&L for marketing and IT budgets.● Brand Oversight: Established and maintained brand guidelines across all group brands, ensuring consistent messaging and visual identity in both digital and print media.● Team Empowerment: Managed creative, design, and IT teams to deliver comprehensive marketing initiatives, from prospectuses and proposals to web development and digital campaigns.● Client Relationships: Acted as the group’s client relationship ombudsman, fostering strong, long-term partnerships with key stakeholders.

Rolled out the collaboration between two media organisations to create a network of digital regional publications. Introduced the concept to client and agency media buyers. Conducted presentations to local business leaders and associations, enticing them to create cross-media campaigns, utilising the organisation’s traditional print and digital platforms. Trained new sales staff in effective technique and creative presentations.

Managed mobile phone and portable communications showrooms across Essex and London.Responsible for merchandising, promotions, stock control, credit checking, recruitment, sales training and corporate/major account management.