Robert Bourdeau Email & Phone Number

Rochester, Ny

* Enhanced organization’s image and ability to connect with customers through design and implementation of marketing and communications for integrated real estate services.• Created and executed strategic operational plan for each of the member companies and designed processes for capturing customer contact information leading to first database in company history.• Selected and initiated CRM solution and developed corporate intranet.• Identified objective performance and redesigned trade show program to connect with appropriate venue regionally and nationally.• Enhanced organization’s image and ability to connect with customers through design and implementation of marketing and communications for integrated real estate services.• Created and executed strategic operational plan for each of the member companies and designed processes for capturing customer contact information leading to first database in company history.• Selected and initiated CRM solution and developed corporate intranet.• Identified objective performance and redesigned trade show program to connect with appropriate venue regionally and nationally.

Ithaca, Ny

• Satisfied marketing requirements by building cross-functional teams to plan, coordinate and manage projects to enhance university’s visibility.• Directed in-house staff and outside creative agency to develop and promote brand awareness.• Identified performance and effectiveness of programs and service mix by creating, tracking and evaluating internal metrics and management reporting.• Improved customers’ experience and level of satisfaction of web site by developing program and modifying key customer touchpoints.

Rochester, Ny

• Generated sales growth up to 15% by conducting market research to determine feasibility for new service offerings.• Designed subject matter expert (SME) program that assigned top Sales Engineers to define and share best practices.• Orchestrated competitive analysis, pricing, vendor negotiations; managed and trained staff of six; built sound relationships with key decision makers by presenting strategic plans.

Master Of Business Administration (Mba), Marketing

Graduated with Honors Beta Gamma Sigma Beta Gamma Sigma or ΒΓΣ is a business honor society that requires a student to be in the top 20%.

Mba, Marketing

Activities and Societies: Graduated Top 10%Graduated Summa cum laude.

Bachelor'S Degree, Business Administration

Activities and Societies: Graduated Cum Laude