Robert Juarez Email & Phone Number

Stamford, Connecticut, US

Atlanta, GA, US

Managed SalesForce Marketing Cloud platform. Produced and managed all outbound B2C email campaigns to 1+ million subscribers for Kelley Blue Book, Autotrader, and Manheim brands, from template development, creative assets, and deployment. Providing reports and analysis back to sales and consumer marketing. - Supported the demand generation, Kelley Blue.

Laguna Niguel, CA, US

Planning and managing of website functionality strategies and designs encompassing content, user flow, UX, and UI.

Baltimore, Maryland, US

Led planning and development of website functionality encompassing content management, merchandising, marketing, UX, and UI for Transamerica’s agent websites and consumer websites.- Delivered over 100 major website enhancements using Agile Project Management System which included the addition of live chat capability and a web-based order fulfillment system.

Newport Beach, CA, US

Drove the planning and development of website functionality including content management, merchandising, marketing, and UX and UI design for Pacific Life's Annuities & Mutual Funds Division's Internet Marketing Department. Established and cultivated existing email marketing program. Cross-trained staff for effective backups and a more supportive team.

Armonk, New York, NY, US

Spearheaded the on-boarding of Intuit Software and oversaw the successful development, execution, and tracking of Intuit’s email marketing campaigns, processes, and successes. Ensured adherence to CAN-SPAM laws and email best practices.- Optimized Intuit's email database of over 10 million customers, increasing delivery rates by 5%.- Led email marketing.

New Braunfels, Texas, US

• Created and managed New Horizon's digital marketing operations including email marketing, and PPC keyword campaigns to increase customer retention and acquisition.
• Forged third party marketing/advertising relationships. Managed contract negotiations.
• Enhanced New Horizon’s online lead generation and email marketing campaigns through successful design and A/B testing.
• Spearheaded development of the search engine optimization (SEO) program and search engine marketing (SEM) keyword program via Yahoo Pay-Per-Click and Google AdWords to increase brand awareness and consumer traffic..
• Contributed to the successful launch of Books 24x7, the world’s largest online reference library in cooperation with IT.

Santa Ana, California, US

• Led consumer research and strategic planning for the UX, UI, and successful launch of SimpleTechDirect.com. Orchestrated digital marketing operations focusing on content, merchandising, email marketing, affiliate.
• Fueled revenue growth from $0 to $1.2M in the first year of operation at a 30% profit margin with successful digital marketing and product merchandising.
• Cultivated the customer database from 36,000 to 180,000 within the first year of operation by implementing successful email acquisition campaigns and viral marketing campaigns.
• Enhanced the overall quality of website and email campaign successes using UX and UI enhancements and establishing A/B testing programs and analysis using Webside Story (HBX) Web Analytics.
• Driving force behind the launch and growth of the affiliate program to over 1,500 affiliates, in partnership with Commission Junction, contributing an additional $50K in annual revenue.