Robert Juarez Email & Phone Number

Stamford, Connecticut, Us

Atlanta, Ga, Us

Managed SalesForce Marketing Cloud platform. Produced and managed all outbound B2C email campaigns to 1+ million subscribers for Kelley Blue Book, Autotrader, and Manheim brands, from template development, creative assets, and deployment. Providing reports and analysis back to sales and consumer marketing. - Supported the demand generation, Kelley Blue Book, and AutoTrader teams throughout the planning and execution of marketing efforts using Exact Target (Salesforce Marketing Cloud)- Build and deliver integrated marketing campaigns and activities according to business requirements and demand generation- Worked with teams to translate marketing requirements into fully functional campaigns within marketing automation and CRM systems- Assist in the technical conceptualization of demand creation, nurturing and scoring program strategies- Execute and optimize audience segmentation for campaigns within the automation platform, based on contact attributes and digital behaviors- Created emails, forms and reports, including designs for use by other cross functional marketing teams- Expert level html code using an html editor (Dreamweaver or similar) and ensure emails and images render properly across mobile devices. - Worked with Digital team to create landing pages and microsites- Optimized email deliverability using available toolset- Created nurturing programs to support the marketing organization- Provided input to all campaign execution processes, programs and procedures- Consulted in development of demand generation strategies based on past experience with execution- Monitor and report on effectiveness metrics related to tactics and programs- Worked closely with operations team to define and implement new functionality and product offerings- Continuously analyze operational process to find and implement new efficiencies- Continuously drive innovation tied to campaign execution within Cox Automotive

Laguna Niguel, Ca, Us

Planning and managing of website functionality strategies and designs encompassing content, user flow, UX, and UI.

Baltimore, Maryland, Us

Led planning and development of website functionality encompassing content management, merchandising, marketing, UX, and UI for Transamerica’s agent websites and consumer websites.- Delivered over 100 major website enhancements using Agile Project Management System which included the addition of live chat capability and a web-based order fulfillment system for marketing materials. Improved user experience, website functionality, and site maintenance. Received Dalbar’s Award of Excellence 4 years in a row and consistently ranked in the top 20 industry websites. Tracked successes using WebTrends Analytics.- Drove strategic planning for the redesign of Transamerica’s policy owner website and agent website.- Boosted email marketing campaign open and click through rates by 5% using Exact Target email service provider. Assisted in the selection of an marketing automation tool.- Spearheaded the design and launch of Transamerica’s customizable agent microsites. Successfully launched over 200 customized sites since 2010.- Increased brand awareness of new and existing products through strategic marketing campaign development.- Effectively managed interdepartmental relationships with Product Development, Product Marketing, Strategic Marketing, Senior Management, and other divisions to identify marketing opportunities and service opportunities to add to the websites, promote Transamerica products and services, and improve the website user experience for agents.

Newport Beach, Ca, Us

Drove the planning and development of website functionality including content management, merchandising, marketing, and UX and UI design for Pacific Life's Annuities & Mutual Funds Division's Internet Marketing Department. Established and cultivated existing email marketing program. Cross-trained staff for effective backups and a more supportive team environment.- Orchestrated day-to-day operations of the Division’s Internet Marketing Department and staff, including, programmers and business analysts to attain internet marketing objectives. Negotiated third party contracts.- Elevated website UX and UI by delivering significant design enhancements to the agent website through research and identification of user needs/behavior patterns. Received Dalbar’s Award of Excellence 3 years in a row and consistently ranked in the top 10 industry websites.-Designed and developed the UX, UI for Pacific Life’s Online University.-Boosted brand awareness for new and existing products through strategic online marketing and email marketing campaign development and tracking via WebTrends. Fueled click through and open rates growth by 10% using Silverpop System’s email marketing tool.-Cultivated key internal relationships with Internal Wholesaling, Product Development, Senior Management, and other departments to identify product marketing and service opportunities to add to the websites, promote Pacific Life’s products and services, as well as improve the ease-of-use of the website for financial professional and contract holders.

Armonk, New York, Ny, Us

Spearheaded the on-boarding of Intuit Software and oversaw the successful development, execution, and tracking of Intuit’s email marketing campaigns, processes, and successes. Ensured adherence to CAN-SPAM laws and email best practices.- Optimized Intuit's email database of over 10 million customers, increasing delivery rates by 5%.- Led email marketing operations, development, and training for Intuit, Canada.- Coordinated with Intuit product managers to insure consistent branding, and messaging. Supported vital client-to-vendor relationship.- Successfully managed the relationship between Intuit Software and Silverpop’s IT department, troubleshooting technical issues affecting email delivery.

New Braunfels, Texas, Us

Created and managed New Horizon's digital marketing operations including email marketing, and PPC keyword campaigns to increase customer retention and acquisition.• Forged third party marketing/advertising relationships. Managed contract negotiations.• Enhanced New Horizon’s online lead generation and email marketing campaigns through successful design and A/B testing.• Spearheaded development of the search engine optimization (SEO) program and search engine marketing (SEM) keyword program via Yahoo Pay-Per-Click and Google AdWords to increase brand awareness and consumer traffic. Measured successes using WebTrends analytics.• Contributed to the successful launch of Books 24x7, the world’s largest online reference library in cooperation with IT.

Santa Ana, California, Us

Led consumer research and strategic planning for the UX, UI, and successful launch of SimpleTechDirect.com. Orchestrated digital marketing operations focusing on content, merchandising, email marketing, affiliate programs, and PPC keyword campaigns with an annual budget of $400K. Assumed direct responsibility for profit and loss.• Fueled revenue growth from $0 to $1.2M in the first year of operation at a 30% profit margin with successful digital marketing and product merchandising.• Cultivated the customer database from 36,000 to 180,000 within the first year of operation by implementing successful email acquisition campaigns and viral marketing campaigns.• Enhanced the overall quality of website and email campaign successes using UX and UI enhancements and establishing A/B testing programs and analysis using Webside Story (HBX) Web Analytics. • Driving force behind the launch and growth of the affiliate program to over 1,500 affiliates, in partnership with Commission Junction, contributing an additional $50K in annual revenue.