Rob Morell
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Rob Morell Email & Phone Number

Director Of Product Development at Vortex Optics
Location: Madison, Wisconsin, United States 13 work roles 1 school
1 work email found @vortexoptics.com LinkedIn matched
✓ Verified May 2026 4 data sources Profile completeness 100%

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Work email r****@vortexoptics.com
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Current company
Role
Director Of Product Development
Location
Madison, Wisconsin, United States
Company size

Who is Rob Morell? Overview

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Quick answer

Rob Morell is listed as Director Of Product Development at Vortex Optics, a company with 170 employees, based in Madison, Wisconsin, United States. AeroLeads shows a work email signal at vortexoptics.com and a matched LinkedIn profile for Rob Morell.

Rob Morell previously worked as New Product Development Manager at Vortex Optics and Project Manager at Vortex Optics. Rob Morell holds Bs, Mechanical Engineering from University Of Wisconsin-Madison.

Company email context

Email format at Vortex Optics

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{first_initial}{last}@vortexoptics.com
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AeroLeads found 1 current-domain work email signal for Rob Morell. Compare company email patterns before reaching out.

Profile bio

About Rob Morell

Accomplished and versatile mechanical engineer well-versed in lean manufacturing and product development with a unique blend of technical and interpersonal skills. Passionate about hands-on learning, continuous improvement, developing awesome products, and developing others.

Listed skills include Lean Manufacturing, Continuous Improvement, Manufacturing, Engineering, and 32 others.

Current workplace

Rob Morell's current company

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Vortex Optics
Vortex Optics
Director Of Product Development
barneveld, wisconsin, united states
Employees
170
AeroLeads page
13 roles

Rob Morell work experience

A career timeline built from the work history available for this profile.

Director Of Product Development

Current

Barneveld, Wisconsin

May 2018 - Present

New Product Development Manager

Middleton, WI

Jan 2018 - May 2018

Project Manager

Middleton, WI

Jun 2017 - Jan 2018

Director Of Product Development

Madison, Wisconsin Area

Jul 2016 - Jun 2017

Development Engineer

Madison, Wisconsin Area

Sep 2015 - Jul 2016

Production Team Leader

Richmond, IL

  • Led three production teams consisting of 50 people across 3 shifts, responsible for about $7M in outside sales and supporting about 85% of site business.
  • Led one A2LA accredited lab team responsible for serving multiple industries
  • Led one production support team consisting of operator technicians and machinist
  • Reduced past due backlog from $110k to $15k in two months, eliminated backlog in six months
  • Improved On-Time manufacturing performance from 30% to 90% in six months
  • Improved first pass yield (FPY) from 80% to 95%
Feb 2014 - Sep 2015

Continuous Improvement Facilitator

Richmond, IL

  • Facilitated the learning and use of lean tools, with special focus on Process Preparation (2P), the Production Preparation Process (3P), Setup Reduction, Error Proofing and Total Productive Maintenance (TPM).
  • Facilitated 3P Rapid Improvement Event (RIE) that reduced Standard Work in Process (SWIP) from 125 to 5 pieces.
  • Facilitated setup reduction RIE that reduced setup time from 8 minutes to 3 minutes (62%) and increased productivity from 19 units/hr to 23 units/hr (21%)
  • Facilitated 2P RIE that enabled a paradigm shift of batch processing to one-item-flow in a legacy production area.
  • Became Lean Silver Certified
  • Championed development of a site creative space called "The Moonshine Room"
Jul 2012 - Feb 2014

Production Team Leader

Columbia, Missouri

  • Led two mixed-model, high variation work centers, consisting of 21 team members across 2 production shifts, ensuring human development, quality, delivery and productivity goals are met
  • Improved people survey results 13%
  • Reduced customer lead time from 20 to 10 days
  • Increased productivity 23%
Jan 2012 - Jul 2012

Continuous Improvement Facilitator

Columbia, Missouri

  • Facilitated the learning and use of lean tools in both manufacturing and administrative areas to implement managing for daily improvement (MDI)
  • Led rapid improvement event (RIE) to transform a traditional manufacturing cell into a lean, mixed-model manufacturing cell
  • Facilitated RIE that reduced customer lead time from 15 to 10 days and shifted the paradigm around production scheduling
  • Became Lean Bronze certified
Jul 2011 - Dec 2011

Applications Engineer

Richmond, IL

  • Led a team which reduced process time for creating product certifications from 480 seconds to 40 seconds and quality issues by 85%
  • Assisted in the identification and elimination of legacy products that required large sustainment costs without yielding sufficient profit margins
  • Pioneered Customer Acquisition and Retention Team (CART) problem solving team, the first for an administrative team within the facility, to reduce non value-add activity
  • Provided thermal sensor support for challenging customer applications
Jan 2011 - Jul 2011

Manufacturing Engineer

Richmond, IL

  • Coordinated the design, fabrication, testing and delivery of production equipment, implementing it on time and to cost, while reducing quality issues associated with the manufacturing process by 90%
  • Used design of experiments (DOE) to understand key variables associated with production equipment in order to optimize process cycle time while meeting customer specifications
  • Provided engineering support to production staff to maintain progress to safety, quality, delivery and cost goals
Jun 2010 - Dec 2010

Undergraduate Researcher

Madison, WI

  • Designed, fabricated and calibrated test setup to measure thermal conductivity of unknown fluids for ongoing laboratory use
  • Designed and constructed capacitive sensors in a constant flow loop to measure void fraction
  • Authored technical documents outlining experimental design, testing and results
Aug 2009 - May 2010

Component Testing And Evaluation Co-Op

Wauwatosa, WI

Instrumented and tested structural components (frames, swing arms, wheels, forks, etc) and powertrain components (sprockets, transmissions, compensators, pivot shafts, etc) to failure under various conditions.Developed benchmark process to replicate "on road" testing, increasing test efficiency and reducing test cost.

Jan 2008 - Jul 2009
Team & coworkers

Colleagues at Vortex Optics

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1 education record

Rob Morell education

FAQ

Frequently asked questions about Rob Morell

Quick answers generated from the profile data available on this page.

What company does Rob Morell work for?

Rob Morell works for Vortex Optics.

What is Rob Morell's role at Vortex Optics?

Rob Morell is listed as Director Of Product Development at Vortex Optics.

What is Rob Morell's email address?

AeroLeads has found 1 work email signal at @vortexoptics.com for Rob Morell at Vortex Optics.

Where is Rob Morell based?

Rob Morell is based in Madison, Wisconsin, United States while working with Vortex Optics.

What companies has Rob Morell worked for?

Rob Morell has worked for Vortex Optics, Ebullient, Watlow, University Of Wisconsin-Madison, and Harley-Davidson Motor Company.

Who are Rob Morell's colleagues at Vortex Optics?

Rob Morell's colleagues at Vortex Optics include Daniel Fischer, Mel Cruz, Jared M., Brian Hornburger, and C.J. Clark-Mata.

How can I contact Rob Morell?

You can use AeroLeads to view verified contact signals for Rob Morell at Vortex Optics, including work email, phone, and LinkedIn data when available.

What schools did Rob Morell attend?

Rob Morell holds Bs, Mechanical Engineering from University Of Wisconsin-Madison.

What skills is Rob Morell known for?

Rob Morell is listed with skills including Lean Manufacturing, Continuous Improvement, Manufacturing, Engineering, Spc, 5S, Testing, and Design Of Experiments.

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