Robert Overton Email & Phone Number

Greater Seattle Area

Bellevue, Washington

Greater Seattle Area

• Manage multiple projects from intake to completion, including scope definition, schedules, strategy development, budget management, and project execution.• Over see budgets of $500,000+ on a monthly basis. Responsible for daily account management and weekly reports that analyze and identify possible opportunities and performance updates. • Collaborate with clients and team members to fully understand campaign goals and work to develop a plan to achieve those goals. • Communicate… Show more • Manage multiple projects from intake to completion, including scope definition, schedules, strategy development, budget management, and project execution.• Over see budgets of $500,000+ on a monthly basis. Responsible for daily account management and weekly reports that analyze and identify possible opportunities and performance updates. • Collaborate with clients and team members to fully understand campaign goals and work to develop a plan to achieve those goals. • Communicate weekly with clients on key tasks and objectives to grow the account, while staying withing the project's scope. Show less

Greater Seattle Area

• Acquired new advertisers and publishers to expand affiliate marketing campaigns and manged those relationships to fulfill customer acquisition goals. • Built-out, purchased media, and simultaneously managed ten internal campaigns on search and display platforms.• Analyzed performance metrics to ensure revenue levels and goals were fulfilled on a weekly and monthly basis. • Developed client invoices for final billing of projects completed.

Bellevue, Washington

• Executed the build of over 80,000 new ads for various hotel properties which included the United States, United Kingdom, Australia, New Zealand, and Canada points of sale.• Pulled reports containing large amounts of quantitative data and analyzed trends and relationships to make key business decisions to continue to drive profit, i.e. new ad creative and ad groups.KEY ACCOMPLISHMENTS • Launched over 800 pieces of specific creative ad copy in the United States point-of-sale and… Show more • Executed the build of over 80,000 new ads for various hotel properties which included the United States, United Kingdom, Australia, New Zealand, and Canada points of sale.• Pulled reports containing large amounts of quantitative data and analyzed trends and relationships to make key business decisions to continue to drive profit, i.e. new ad creative and ad groups.KEY ACCOMPLISHMENTS • Launched over 800 pieces of specific creative ad copy in the United States point-of-sale and 400 pieces for the Canada point-of-sale.• Improved the hotel properties account’s quality score by 2.8% as well as average position by 9.2%. This lead to a 14.5% increase in impressions and an 8.8% increase in clicks.• Increased orders by 25.9% and room nights by 13.7%, both of which lead to a 37% increase in marketing contribution for the hotel properties account. Show less

• Created a fully functional website/blog that attracted 940 absolute unique visitors in 3 months; 121 of which were derived from search engine traffic.• Completed Search Engine Optimization through keyword research for blog content as well as static page titles and page content.• Strategically placed keywords in the titles of the blogs, the content of the blogs, the title tags, the urls, as well as the description tags of the articles and static pages to improve the Google ranking.

• Worked with a team of two students to increase the client’s online presence through Facebook and creating a blog on the client’s website.• Provided client with a complete end-to-end solution including implementation and training about Search Engine Optimization and keyword best practices to ensure continued success of the project and high search engine rankings on Google.• Project resulted in a 57% increase in Valley Christian’s online and social media presence as well as a 30%… Show more • Worked with a team of two students to increase the client’s online presence through Facebook and creating a blog on the client’s website.• Provided client with a complete end-to-end solution including implementation and training about Search Engine Optimization and keyword best practices to ensure continued success of the project and high search engine rankings on Google.• Project resulted in a 57% increase in Valley Christian’s online and social media presence as well as a 30% increase in absolute unique visitors to its new blog. Show less

B.S. Business Administration, Management Information Systems

Activities and Societies: Montana Grizzlies Football 2006-2011 VB.net Programming Tutor 2011 Montana Information Systems Association(MISA)

Education record