Senior Finance Manager
-Directed all financial business support, providing proactive financial analysis to achieve sales, gross margin, and EBIT targets.-Developed and managed annual budgets and commercial plans aligned with the firm's medium- to long-term strategies.-Established and maintained strong relationships with key customers and distributors, negotiating commercial contracts and agreements.-Presented regular reports on sales performance and market trends, using data and analytics to drive informed decision-making and strategy optimization.-Led and motivated the sales and commercial team, setting performance targets and offering coaching and feedback.-Collaborated with marketing and cross-functional teams, providing financial guidance to ensure business targets were met. Focus areas included strategic planning, marketing ROI analyses, and sales contribution analyses.-Monitored inventory levels and managed stock to meet demand, coordinating with suppliers and logistics providers to ensure smooth product flow.-Oversaw warehouse operations, utilizing technology for efficient inventory tracking, and ensured compliance with import regulations and customs requirements.