I am in charge of managing the development and implementation of marketing campaigns across all touchpoints (outbound, web, store and media) to grow and consolidate the customer base, improving customer engagement. While I am also responsible from IT & Transformation perspective of ▪️Customer Care processes▪️Marketing Automation▪️Customer experience’s processes

CRM Manager responsible for 👉 Customer Care managed with iSalesforce ☁️ Service Cloud and Community Cloud👉 Campaign Management and Marketing Automation managed with Salesforce Marketing Cloud and for the delivery of initiatives to improve Customer Experience involving several departments like Logistic, eCommerce, Retail, Administration and make processes more efficient

Manager on Salesforce & Marketing Cloud Projects focused on CRM and Digital Transformation. Lead Salesforce implementation for CRM, Campaign&Marketing and eCommerce Departments in companies that operate in sectors as 👉 TMT👉 Energy&Utility👉 Fashion Retail👉 Consumer GoodsOrganise the projects’ activities assigning functional and technical tasks to the team members and managing directly the Budget Planning and Forecasting. Carry out pre-sales activities on prospects showing new solutions, improvements on the Customer Journey’s strategy.

Team leader focused on Marketing Cloud responsible for the implementation of application architectures and the creation of Customer Journeys and Marketing and Sales Campaigns in order to define marketing strategies to improve customer engagement and to enhance email/SMS performance.

👉 Modeling of Clienteling App leveraging the Salesforce1 capabilities to a comprehensive 360° Customer view for in-store Sales Advisors integrated with Marketing for automatic Marketing Campaigns 👉 Creation of DEM templates with Product Catalog information👉 Implementation Predictive Intelligence Engine used either for website pages or email content blocks

👉 Implementation of high volume segmentation, marketing Email/SMS campaigns for consumers (B2C scenario)👉 Integration with POS, web sites, legacy system for loyalty and fidelity cards, social network👉 Reporting & Analysis on Campaign performance👉 Training session to shop managers and CRM Back-end users.

👉 Functional analysis with the aim to develop web forms link to CRM used by Alumni, Students and Companies👉 Understanding needs of different Organization Units and collaboration of some external consultants